A community-wide healthy lifestyles initiative for kids and families

1. A community-wide healthy lifestyles initiative for kids and families

2. GetUp, Montgomery County is about helping our kids make healthier lifestyle choices, especially when it comes to eating better and being more physically active.

3. It’s about driving a culture change in Montgomery County where community partners make it easier for kids and families to lead healthier lives.

4. Why do we need this? • Ohio’s kids are increasingly unfit • Ohio’s kids now weigh in as the 15th fattest in the nation • At least 500,000 kids in Ohio age 10-17 are currently overweight or obese • An estimated 24% of local kids are overweight or obese (Children’s Medical Center parent survey,2008). • Poor health has lifetime impact for our kids • Healthy kids learn better and live longer lives • Poor health is costly • For families, health care providers, our education system and ultimately for our community • An out-of-shape, high-cost future workforce can not be competitive for new jobs

5. Why do we need this? • A closer look at the cost factor as adults • $1400 – estimated amount an overweight or obese person spends each year for health care above that of a fit person (Journal of Health Affairs study, 7/09) • 358,736 - estimated Montgomery County adult population currently overweight or obese • $502 million –annual additional spend by Montgomery County unfit adults verses fit adults • $25 million – projected annual savings* if just five percent** of Montgomery County’s unfit population adopts a healthier lifestyle • Lost productivity – unmeasured! • Collective estimate based on individual spend using JHA $1400 per calculation; not an organizational savings projection. ** This equates to 17,936 adults locally significantly reducing their BMI levels to a healthy range. Behavior change should be considered a long-term process.

6. Primary Target GetUp is focused on: Kids age 2 - 12 Parents & caregivers of kids age 2-12 Teachers – particularly pre-school, after-school and summer camp programs GetUp must involve: Everyone who influences children’s choices A community-wide, grassroots effort Collaborative, inspired partners

7. Mission & Goal • Improve childhood wellness by creating a culture throughout Montgomery County in which children and their families have the motivation, ability and opportunity to lead healthier lives • Montgomery County’s children will make healthier lifestyle choicesbyincreasing physical fitness, improving nutritional intake and consuming an appropriate number of calories daily

8. Intended Long-term Outcomes • Community-wide recognition and awareness of the relationship between unhealthy lifestyles and obesity-related diseases such as heart disease and diabetes • Improved opportunities for physical activity for children and families • Improved access to healthy foods/beverages, and reduced access to unhealthy foods and beverages • Improved coordination of policies and resources aimed at obesity prevention • Reduction in inappropriate Body Mass Index (BMI) levels in the Montgomery County population • Decreased occurrence of overweight and obese Montgomery County children, and a reduction in obesity-related disease and overall healthcare costs

9. Healthy Lifestyles Rx 5Fruits & vegetables a day 2hours or less of screen time 1Hour of active play each day Almost None sugary beverages

10. Partnership Power!

11. 3 Star Partner Program • Green Star Partner • GetUp messenger advocate • Visible posters and signage • Distributes 521AN information • Promotes GetUp on website • Completes ‘handshake’ doc • Participates in GetUp Partner rally or events

12. 3 Star Partner Program • Blue Star Partner • Program delivery partner • Identifies & promotes a program as 521AN-related • Working to establish a Wellness policy & Wellness committee • Improves program measurability • Meets all components of Green Star Partner level

13. 3 Star Partner Program • Gold Star Partner • Systemic, role-model partner • Institutes a 521AN-related program or new idea • Incorporates best practice measurability • Helps drive culture change • Engages other GetUp partners • Advocates for healthy living • First option to participate in public success stories, if available • Actively promotes GetUp and 521AN • Meets all components of Green and Blue Star Partner levels

14. Partner-2-Partner • Mutual ‘handshakes’ • Non legal, friendly document • Defines what partner will do; what GetUp will do • Helps to establish levels (types) of partnerships • Helps partner determine measurability • Goal is to have 70 to 100 signed ‘handshakes’ by early November

15. Shared Visibility

16. Website • Interactive • Exciting • Information-packed • Activity suggestions • Geared to parents, teachers & kids • Live Oct 31

17. Rollout Visibility • State of Our Kids Health • Printed, consumer-friendly “report” • Purpose - establishes: • Why we need GetUp/preventative health program • Baseline measures for future progress • Audience • Potential partners • Politico’s, change agents, media • Distribution • Handout at news conference • Select mailing to school superintendents, various politico’s, etc. • Based on analysis of available data • 2009 Baseline Awareness & Information/Media Use Survey (CUPA) • YMCA of Greater Dayton Summer 2009 BMI and Physical Fitness Measurement • 2008 Dayton Children’s Pediatric Health Assessment • The Robert Wood Johnson Foundation • 2009 National Poll on Children’s Health • The U.S. Centers for Disease Control and Prevention • Ohio Youth Risk Behavior Survey 2007 • Ohio Family Health Survey 2008 • 2006 Healthy Ohioans report

18. Rollout Visibility • Partner Rally • Gathering of Initial Partners • Purpose • Excite, Envision, Engage! • Explain GetUp program & 521AN messaging • Encourage partner collaboration • Audience • Current and potential partners • Politico’s, change agents, media • Distribution • Email invite • Partner Packets – including 521AN poster • Pre news release announcing Gold Star partners • News release announcing all ‘handshakes’ to date • November 10 @ 7:30 a.m. Sinclair Ponitz Center

19. Rollout Visibility • Public education campaign • Purpose • Broadest reach to kids & parents • Build awareness • Message recall and action • Encourage website access • Audience • Parents, teachers, children • Distribution • Teaser • Encourage family-based New Year’s Resolutions • Visit website for more information • Billboards, print, radio • Co-media TV • Explore potential w/select partners, area health clubs • Media launch • 521AN emphasis • Billboards, print, radio • Social networking sites

20. Let’s GetUp Together!All we need isYOU!