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Empowering Families Through Social Networking

Learn how to reach and connect with families through social media platforms like Facebook, Instagram, Pinterest, and more. Discover the power of social networking and how it can enhance your interactions with families. This event will be held on June 24-25, 2015 in Traverse City, Michigan.

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Empowering Families Through Social Networking

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  1. Empowering Families Through Social Networking Region 4 PTAC  Summer Working Meeting  June 24-25, 2015 Traverse City, Michigan

  2. Is this YOU when you think about Social Media?

  3. Who are the Families we want to reach? And what social media are they using?

  4. What do we know about PEOPLE? • The World Population exceeds 700,000,000,000! • OVER 3,000,000,000 Internet users • OVER 1,300,000,000 Facebook users • 300,000,000 monthly active Instagram users • 70,000,000 Pinterest users • People are taking recommendations about anything and everything from their friends or their networkof friends.  

  5. As of January 2014

  6. More about Online Adult Users As of September 2014: • 71% use Facebook • 23% use Twitter • 26% use Instagram • 28% use Pinterest • 28% use LinkedIn

  7. Facebook Groups

  8. Facebook Groups

  9. Create boards and add pins, other users can repin, meaning they can pin one your images to their board Upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards "Pin It" button can be downloaded to the bookmark toolbar on your web browser

  10. INSTAGRAM • Online mobilephoto-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr. • Instagram is a fast, fun way to share with others through a series of photos. • Use hashtags to help users find photographs and each other • By December 2014, Instagram had 300 million users accessing the site per month.

  11. Instagram

  12. SNAPCHAT • Photo-sharing service with one key distinguishing feature: the photos you send disappear. Seconds after opening "snaps," users can no longer access them and the images are deleted from the company's servers. • “It's cool, the pictures disappear, and you can just send them like you'd send a text." • "I use it to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."

  13. Currently 102 million Tumblr blogs • More than 44.6 billion posts have been published on Tumblr • 45% of users are under 35 years old • 47% of US Tumblr users are male • 35% of Tumblr users make less than $30k annually • Hispanics and African-Americans make up 29% of Tumblr’s audience • There are 2x more Hispanics than the internet average • Tumblr is more popular with 13-25 year olds than Facebook • Average user spends 23 minutes on Tumblr per visit

  14. VINE • Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos. • Share these short videos with your Twitter followers and Facebook friends. Upload videos to Instagram.

  15. What’s Else Should You Think about ?

  16. Facebook Analytics # of members in your group. New members who join per day/week/month. Ratio of new members to people who left the group. Ratio of members who are your Facebook friends vs. not. Engagement: Activity on Wall Posts and Discussion Boards. Members who also accepted invitations to join your events.

  17. Pinterest Analytics # boards you’ve created # pins you’ve made (overall and to each board) # followers you have # of boards you are following # likes your pins have received from others

  18. Instagram Analytics Available when you login to your Instagram account: # posts # followers # following For additional, more detailed analytics, you’ll need additional technology (free apps, etc.): http://www.socialmediatoday.com/content/free-instagram-social-analytics-tools

  19. Snapchat, Tumblr, Vine Analytics Tumblr Use Google Analytics How to: https://www.tumblr.com/docs/en/google_analytics • Snapchat None currently available • Vine • # followers • # following • # posts • # likes

  20. So GUESS WHAT? You just gotta do it! And you can! • Start with what you know • Enrich your content • Embrace your community and meet them where they are… with what they are using!

  21. Questions? Comments?

  22. Empowering Families Through Social Networking For more information: Parent to Parent of Georgia 3070 Presidential Pkwy, Suite 130 Atlanta, Georgia 30340 770-451-5484 or 800-229-2038 info@p2pga.org

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