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Culture and Technology - Europe Overview

Culture and Technology - Europe Overview. Deliverables Prejudices Culture and the technology business Technology – from idea to market Country culture and corporate culture Globalization and technology Experiences Summary Literature. Culture and Technology - Europe Deliverables.

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Culture and Technology - Europe Overview

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  1. Culture and Technology - EuropeOverview • Deliverables • Prejudices • Culture and the technology business • Technology – from idea to market • Country culture and corporate culture • Globalization and technology • Experiences • Summary • Literature Christoph Hergersberg, Roche Diagnostics

  2. Culture and Technology - Europe Deliverables • Culture and business vs. culture and technology • Technology culture in countries • Technology culture in organizations • Some Do’s and Don’t’s with a strong personal bias Christoph Hergersberg, Roche Diagnostics

  3. Culture and Technology - Europe Prejudices Heaven in Europe Hell in Europe Christoph Hergersberg, Roche Diagnostics

  4. Culture and Technology - Europe Prejudices II Americans vs. Europeans French Italians Germans and vice versa Europeans with each other country vs. country north and south, east and west Christoph Hergersberg, Roche Diagnostics

  5. Culture and Technology - Europe Culture and the Technology Business I • Communication • Usefulness and uselessness of the context approach • Values of the Customer - Values for the Customer • Market approach - How to use knowledge of culture in the technology market • “Deal-making approach” - How to use knowledge of culture for technology deals Christoph Hergersberg, Roche Diagnostics

  6. Culture and TechnologyCulture and the Technology Business II Technology Transfer With Universities The German Herr Professor Dr. French Elite Italian Creativity Eastern Genius With companies Large Small Within companies Christoph Hergersberg, Roche Diagnostics

  7. Culture and TechnologyCulture and the Technology Business III Patents, Patents, Patents Dealing with Governments and authorities Old and new European bodies (EMEA, EPO) Countries vs. EU Christoph Hergersberg, Roche Diagnostics

  8. Culture and TechnologyTechnology - From Idea to Market Where does culture play a role? OUTSIDE Market acceptance Product Idea Regulations TechTransfer Development Marketing QC Product Idea Production INSIDE Christoph Hergersberg, Roche Diagnostics

  9. Culture and TechnologyCountry Culture and Corporate Culture Hierarchy Technology Pride Business Pride Small firms vs. large firms (under technology aspects) Christoph Hergersberg, Roche Diagnostics

  10. Culture and TechnologyGlobalization and Technology Multinational firms Role of Headquarters “Sub”sidiaries? Intranet and Intracommunication Christoph Hergersberg, Roche Diagnostics

  11. Culture and TechnologyExperiences An example for the NIH syndrome - US and Europe The washing machine SOP vs. we know best Arcturus and P.A.L.M. Christoph Hergersberg, Roche Diagnostics

  12. Culture and TechnologySummary and Recommendations • Go Places and just watch • Use natives from the respective country with experience in the US • Develop relationships first • Will be adjusted depending on topics covered Christoph Hergersberg, Roche Diagnostics

  13. Culture and TechnologyLiterature – Further Reading • Xenophobes Guide to the • Germans • French • Italians • Americans • (Anne Taute (Editor) / Paperback / Ravette Books) • The Awful German language by Mark Twain (Essay) • The Clash of Civilizations and the Remaking of World Order by Samuel P. Huntington(Touchstone Books; ISBN: 0684844419) Christoph Hergersberg, Roche Diagnostics

  14. Culture and TechnologyLiterature – Further Reading II 4. International Technology Transfers Harry Rubin, Editor (Kluwer Law International, 1995, ISBN 1-85966-175-0) 5. The New GATT – Implications for the United States Susan M. Collins and Barry P. Bosworth, Editors (Brookings Occasional Papers 1994, The Brookings Institution, ISBN 0-8157-1029-1) Christoph Hergersberg, Roche Diagnostics

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