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POINT 1: The youth audience are the most frequent target audience of online marketing campaigns.

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE.

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POINT 1: The youth audience are the most frequent target audience of online marketing campaigns.

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  1. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: The youth audience are the most frequent target audience of online marketing campaigns. Specific Media Evidence Skins is a popular youth-based TV Show on E4. It was advertised on the MySpace Homepage, which is a music/social networking website marketed at a young demographic. The marketing campaign for skins cleverly tapped into the social networking phenomenon that billions of teenagers globally visit on a regular basis. Explain Since the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.

  2. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: Digital revolution technology up to date Specific Media Evidence Sonos – Janelle Monae Explain Due to digital revolution online marketing has become more innovative and draws the attention of the youth based audience

  3. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 2: Frequent users of the internet Specific Media Evidence >>Facebook – used to keep up to date >>Communication – personal interaction >>adverts – personalized due to cookies being saved. Explain They youth based audience are known to frequently use the internet, either being YouTube, Facebook or twitter. As they are digital natives they are more aware of using the internet whereas digital immigrants are not experts as such.

  4. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 3: Convergence Specific Media Evidence Channel 4 4OD 4OD app for smartphones E4 only youth based audience SBTV Many different companies and institutions use convergence. This is where media is easy to get to through extended access. One thing found on tv can also be found on smartphones, apps and online

  5. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 4: Specific Media Evidence Explain

  6. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 5: Specific Media Evidence Explain

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