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Hospitality Past, Present and Future. Chapter 3. Early History. Began with Sumerians 4000 B.C. built taverns and inns for weary traders Other important countries Egypt visiting the pyramids souvenir shops cruises Greece Greek became the universal trade language
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Hospitality Past, Present and Future Chapter 3
Early History • Began with Sumerians 4000 B.C. • built taverns and inns for weary traders • Other important countries • Egypt • visiting the pyramids • souvenir shops • cruises • Greece • Greek became the universal trade language • Greek money became the standard of exchange • Roman Empire • developed roads • then many wars stopped travel until the Renaissance Period
Development in the United States • Inns for Stagecoach Travelers • established in the 1600’s – provided fresh horses, meals and a place to stay • places to discuss politics and recruit soldiers • 1st – New York City’s City Hotel – paid $2 for a room and 4 meals
Grand Hotels for Railroad Travelers (offered luxury accommodations) • Tremont House in Boston – 1828 • 1st – hotelier • 1st – bellhop to carry luggage up the stairs • started a revolution for luxury hotels in Europe • Savoy Hotel in London – developed by Cesar Ritz • developed elegant dining with Escoffier • Ritz 1st to give private bath, built-in closets and telephones • 1900’s Ellsworth Statler – 1st hotel chain • uniform standards for every room • telephones, closets w/ lights, radios and morning paper • service rules established
Motels for Automobile Travelers • located on the outskirts of town • no special amenities • Holiday Inn the 1st • kids stay free • swimming pool • restaurants
Airport Hospitality for Air Travelers • 1958 – downtown hotels began to decline • Airports new center for hotel, motel and restaurant development • J.W. Marriott opened hotels near airports • Increased international travel and business travel
Hospitality Today – meeting the challenges • Delivering Consistent Service – means failure or success • Managers – two ways to ensure consistency • Develop procedures that ensure good service • Train employees in procedures
Hospitality Today – meeting the challenges • Diversity of the Workforce – accommodate workers and travelers Support employees through: • opportunities for education, career and professional development • transportation to and from work • assistance in learning English • accessibility & opportunities for employees w/ disabilities • retraining skills for senior employees • daycare referrals or assistance • flexible schedules
Hospitality Today – meeting the challenges • Accommodating Special Needs • People with special needs traveling more and more • The Americans with Disabilities Act • Passed to assure that people with disabilities are treated fairly • Buildings must be accessible • Braille, ramps, children safety, etc..
Hospitality Today – meeting the challenges • Impact of the Seasons • Peak Seasons –busiest • Off-peak seasons – lowest demand • lower prices – good marketing strategies to entice customers
Factors Affecting Success • Weather • Political Conditions • Prompted stricter airline and travel security • Economic Conditions • Recession or contraction- slows industry and takes longest to recover • Expansion – businesses do very well • Globalization – different nations economies become interconnected • one countries troubles can affect several others
Trends for the Future • Trends are a general direction something is moving, different than a fad • Current trend in the food and beverage industry? • Specialty coffees • Laptop computers – started the Internet amenity in hotels, more travelers requesting Internet connections
Four Types of General Trends 1. Demographic Trends • people over 65 – RV travel increase • teens 18 – 24 – travel in group and look for low cost • both enjoy cruises, increase in popularity 2. Social Trends • family trends • attitudes toward gaming – increase of casinos
3. Lifestyle Trends • health - different meals and workout rooms • impulse buying – last minute travel plans • desire to learn/ new experiences – tour packages 4. Technology Trends • Internet and web pages • computers and different services depending on the industry
Globalization • Is the process in which the economies of different nations become interconnected
Define Trend: List 13 trends of your age group.
Food and Lodging Trends • What are some of the Food and Beverage Trends? • What are some of the Lodging Trends?
TRENDS Fold paper if 4ths Identify 15 trends in each category • Demographic Trends • Social Trends • Life Style Trends • Technology Trends