NSF Industry/University Cooperative Research Center

1. NSF Industry/University Cooperative Research Center Sarma Vrudhula, Professor Arizona State University

2. I/UCRC: Industry/University Cooperative Research Program Mission: To contribute to the nation’s research infrastructure base by developing long-term partnerships among industry, academe and government To leverage NSF funds with industry to support graduate students performing industrially relevant research Vision: To expand the innovation capacity of our nation’s competitive workforce through partnerships between industries and universities Over 30 years of fostering long-term trusted relationships between Industry and academe based on shared value

3. I/UCRC Approach RESEARCH PORTFOLIO EVOLUTION FUNDING Academic sites, members, sectors served may evolve in time Cooperatively Defined, Sector Precompetitive Research Industry, Agency $ NSF Solicitation outlines partnership parameters Shared Intellectual Property Cooperative Operation University (Indirect reduction) NSF $ Provide the framework for industry to realize ongoing value from university fundamental research NSF Seeds Activity, Centers succeed based on value they provide to their members, faculty.

4. I/UCRC Fast Facts – FY13 Snapshot • National Scope of I/UCRCs ENG – Engineering CISE – Computer and Info. Sci and Eng. • Centers Nationally: • 68 Centers with 193 Sites • 70% are at Land-Grants, 42% of Land grants have CRCs • Over 1000 Memberships,52% Large Business, 26% SB, 15% Federal Members • Program Funding • $16.4M in Program Funding $130M in Total Center Funding, • 8:1 Leveraging of NSF funds • Students • 2100 students engaged • 1000 graduated in 2011, over 30% hired by members • 350 PhDs, 425 MS & 250 UGs graduated last yr, trained in Center research • Sustainability • Over 40 Graduated I/UCRCs remain in operation

5. Typical Organizational Chart University Industriesacross the United States dean’s office NSF INDUSTRIALADVISORYBOARD Center Director Academic Policy Committee CENTEREVALUATOR Faculty and Industrial Representation etc. Faculty and Industrial Representation Faculty and Industrial Representation etc. project project project project project project project project project project project project

6. What value does an I/UCRC offer? Outcomes from a cooperatively defined and managed, shared portfolio of pre-competitive research • Value to IAB • IAB Research Needs • New research and education program directions • Leveraging of POC results from IUCRC projects • Trusted relationships with industry • Ready partners for translation of discoveries • Student recruitment, retention and placement • Entrepreneurial research with paths to commercialization • Lead industry-driven research projects • Maximize investment by pooled membership fees and matching federal funds • Networking with industry peers and customers • Access to intellectual property • Access to pre-publication research • Work with world class researchers & facilities • Access to students • Technology transfer • I/UCRC Research • Center Faculty Research • Academic Value • 6

7. Funding Formula First five years • lead university receives $70K+$10K for each additional university • partnering universities receive $50K-$70K1 each Second five years • lead university receives $35K+$10K for each additional university +$8K for evaluator • partnering universities receive $25K-$35K3+$5K2 each Notes: 1. Funding level depends upon industrial membership level ($150K-$300K) 2. For evaluator, $8K first site, $5K second site, $3K third site, $0K additional sites 3. Note: REU’s, graduate fellowships, faculty fellowships, TIE awards, international, etc., are in addition to the base amounts above.

8. Win-Win • For industry, an I/UCRC: • provides an avenue to investigate a topic which may otherwise not be done • accomplishes research at a fraction of the cost • allows an industry to utilize the talents and resources of a university • vehicle for changing the university culture: multidisciplinary; strategic fundamental • provides an excellent recruiting tool for building the future of the company • For the academic community, an I/UCRC: • stable funding source for research • exposes the academic community to the ‘real world’ • establishes a meaningful research focus -- industrially-relevant fundamental • provides support for research and students

9. Embedded Systems Research Sarma Vrudhula, Professor Arizona State University Spyros Tragoudas, Professor Southern Illinois University - Carbondale

10. Embedded Computing Systems Avionics instrument Access switch Ethernet cable Ethernet cable Backbone switch Access switch Avionics instrument • Sensing, Computing, Communication, Control

11. Background 2001: Consortium for Embedded Systems – founded as Intel / Motorola partnership 2006:New Management 2009: Achieved NSF designation as Industry-University Cooperative Research Center (I/UCRC) 2009 - CES collects $2.5 million in membership fees; 2013: Conducts 70 research projects

12. Overview • Industry-University Cooperative Research Center (I/UCRC) • Membership-based, guided by industry advisory board (IAB) • Industry selects and drives research projects conducted by university faculty and students • Purpose • Fundamental research addressing industry-specific needs • Shared IP model – all members share resulting intellectual property

13. Center for Embedded Systems (CES) A research collaboration between:

14. Research Focus

15. Areas of Expertise Detailed research areas available at: http://embedded.engineering.asu.edu/iucrc/index.php/overview

16. Four Key Challenges

17. How We Work

18. I/UCRC Model Membership-based, guided by IAB Industry selects and drives research projects conducted by university faculty and students Purpose: • Research addressing industry-specific needs • Shared IP model – all members share resulting intellectual property Annual Membership: $50K with overhead reduced to 10%

19. Annual Timeline / Project Cycle Industry Advisory Board (IAB) Progress Report Meeting at ASU, Tempe • Topics of interest due – industry to academia Request for Proposal (RFP) sent to faculty / Membership fees billed Proposals due to directors / Proposals due to IAB “Soft” vote/evaluations complete Final proposals due Proposals posted on CES website • IAB Annual Meeting in SIUC, St. Louis • Present final & progress reports • Review and rank proposals • Announce new projects • Present center update & Expenditures New projects begin May Dec Apr Feb Jan Mar Sep Jun Aug Oct Jul Results of final projects published On-going research projects Nov

20. Becoming a Member • Join through: • Arizona State University Sign a one-time membership agreement Work with site director / faculty to customize a research project or get involved with in-progress projects

21. Industry Membership

22. Center Results

23. Results: Years 1 - 5

24. Technology Transfer • "Since joining the Center for Embedded Systems this past year, Rockwell Collins is finding that the center provides us with a very cost effective opportunity to pool our resources with other companies to attack difficult technology issues. We have also found great value in leveraging the skills of the researchers to tackle problems specific to our own technology interests." • Scott J. Zogg, Sr. Director, Embedded Information Systems • Advanced Technology Center, Engineering and Technology • Rockwell Collins, Cedar Rapids, IA “The NSF Center for Embedded Systems has enabled us to integrate network-on-chip synthesis technologies developed by Professor Chatha’s group into Qualcomm Corp R&D design processes. Our interaction has been very good, and we have also had the benefit of attracting technically strong interns.” Rudy Beraha Director, Engineering • Qualcomm Corp., San Diego, CA

25. Technology Transfer

26. Benefits of Membership • Conduct pre-competitive or exploratory research in an efficient, cost-effective way • Access faculty members with laboratory and computing facilities • Gain royalty-free non-exclusive IP rights on shared projects • Fund research at reduced overhead • Maximize ROI from pooled membership dollars and matching federal funds • Recruit engineering students with embedded systems experience for internships and permanent employment

27. ROI on $50 K / Year Membership Fee • Typical value to Center for Embedded Systems’members, which varies each year (chart based on the Center’s year 4 membership/projects): This consortium is worth ~$1.5M in research projects.

28. Additional Information Research project titles: https://fulton.sp10.asu.edu/cidse/CES/SitePages/Research.aspx www.engr.siu.edu/ces/research.html Background - faculty, students & staff: https://fulton.sp10.asu.edu/cidse/CES/SitePages/People-Faculty.aspx http://www.engr.siu.edu/ces/siucDept.html

29. University Contacts