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Audience Identification

Audience Identification. AGCJ 407: Web Authoring in Agricultural Communications. Overview. Questions to ask when considering “who” will be the primary audience viewing your Web site. Critical analysis of a Web site. Identification of Web users’ habits. Questions to Ask.

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Audience Identification

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  1. Audience Identification AGCJ 407: Web Authoring in Agricultural Communications

  2. Overview • Questions to ask when considering “who” will be the primary audience viewing your Web site. • Critical analysis of a Web site. • Identification of Web users’ habits.

  3. Questions to Ask • Who is the current audience for your Web site? • How would the audience benefit from and appreciate having access to your information via the Web? • What future audiences might impact the design of your site? Why/How?

  4. Site Model: Disney Online http://www.disney.com

  5. Site Model (cont.) • Who is the current audience? • Children • Cartoons • Colorful pictures • Cast of characters • Parents • Content • Security • Schools

  6. Site Model (cont.) • How would the audience benefit from and appreciate information on this site?

  7. Site Model (cont.) • Future audiences? • Grandparents • Schools • Corporations

  8. User Habits • Web users scan Web pages for information they seek, therefore use “scannable” text: • Highlighted keywords • Meaningful sub-headings • Bulleted lists • One idea per paragraph • One-half the word count (or less) than conventional writing

  9. User Habits (cont.) • Users seek Web site credibility. • Credibility can be increased by: • High-quality graphics • Good “descriptive” writing • Links to other sites (shows authors have done their homework; not afraid to let users visit other sites) • Born on dates • Show date stamp of initial post or update

  10. User Habits (cont.) • Most Web users detest promotional writing styles. • “Hottest ever” • “Greatest site!” • Credibility suffers when users see • Exaggerations • Unrealistic claims

  11. That’s All Folks! See you next week!

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