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Košice on the Tourism Map

Košice on the Tourism Map. „ Where Vision Meets Reality“ Establishment of 1st City DMO in Slovakia. Ing. Iveta Niňajová, PhD. KOŠICE – Turizmus Project Manager Destination Management Conference, Košice, 3rd June , 2010. City Development Plan

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Košice on the Tourism Map

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  1. Košice on the Tourism Map „WhereVisionMeets Reality“ Establishment of 1st City DMO in Slovakia Ing. Iveta Niňajová, PhD. KOŠICE – Turizmus Project Manager Destination Management Conference, Košice, 3rd June , 2010

  2. City Development Plan • Defined activity: „In close cooperation with business sector to create a tourism cluster responsible for destination management in the City to support cultural tourism and European Capital of Culture for 2013“ • Strategic decision of the Mayor and Top Management of the City: • to outsource marketing towards visitors and tourism development activities to a specialized organisation • = the destination marketing and tourism development centre • = the official City Tourism authority City DevelopmentPlan

  3. Cluster is and „business driven association“ suported by local Public Body (City) and universities (research centres)= a public private partnership • Added Value from the partnership are new business oportunities generated by cooperation in line with „win - win“ principle or „the same benefit for all partners“ principle. • Partners decide what common problem to focus on – in the tourism field it is mostly destination marketing that supports tourism service providers in the City • Benefits from the Partnership: • Public Body as an „bed tax“ collector – ensures „bed tax“ return back to the tourism sector to support tourism business environment • Tourism Service Providers – pay a membership fee and utilize synergies of centralized marketing and tourism development projects • universities – support cluster with data and knowledge Application of ClusteringPrinciples

  4. Legislation – Tourism Act - March 2010 Process of Tourism ClusterCreation • Process of Tourism Clusterestablishment: • mapping of keypartnersfrombusinesssector (January 2010) • internationalseminar „Find Košice“ (Košice, Bratislava) • 1st officialmeetingwithkeypartners – invitation by Mayor of Košice • discussions in groups by „divisions“ - Articles of Association, membershipfee • 2nd officialmeeting – agreementaboutthechanges in Articles of Association • decisionaboutthemembership in City Council(27th of April) • workshops: Key marketsfor Košice in 2010 – 2011 • Keyproducts of Košice in 2010 - 2011 • FirstGeneralAssembly on 1st of June • registrationprocess • selectionprocess – 2 employees Budgetfor 2010 (90.000 EUR) Marketing Plan for 2010

  5. PrivatePublicPartnership 9 members of Board of Directors

  6. OfficialInformationServicewww.visitkosice.eu

  7. COMPARATIVE advantages of Košice • location in Carpathian Region (Budapest – Kosice – Crakow) • multi-culturalcharacter of the City • 2nd larges City – potential to grow and attractinvestments • WorldIceHockeyChampionships in May 2011 • EuropeanCapital of Culturein 2013 • real city atmosphere • open and friendlypeople • „creativity on theair“ • landscape pattern of Košicesurroundings • city of youngpeople (baby boom in 70’s, universities) • „Košický zlatý poklad“ WHERE WE START? • Whatcouldbeour vision? • By 2014 fullyutilizelocation, creativepotential and unique city atmosphere of Košice to become a destinationrecognized on theEuropeantourismmap.

  8. WHERE WE ARE......?

  9. Strategic Brand Management • Logomanual and designmanual • Image campaings starting in May 2011 • E – marketing • web page www.visitkosice.eu • newsletters • Fairs and presentations • Key markets: Slovakia, Hungary, Poland, Czech Republic • Second markets: Austria, Italy, Germany • Press trips • B2B trips and presentations • Visitor’s Service • redesign of information centre to visitor’s centre • City Navigation and Information System • City Card • Central Reservation System Marketing Planfor 2010 - 2011

  10. 5. Event Management • development and support of 4 key events for tourists • Public Relations and Public Affairs • Media Service • Activities among citizens to understand tourists behaviour • Košice Convention Bureau • Slovak Convention Bureau membership • 8. Product Management • Design of 4 tourism products – guided tours, thematic packages • Focus on city breaks Marketing Planfor 2010 - 2011

  11. Selection process of 2 employees , Official Office • Take over of City Information Centre • Official logo and design manual selection • Official information brochure • Creation of official web page www.visitkosice.eu • Facebook presence • Strategic partnership with Slovak Railways and Slovak National Tourist Board (SACR) • Preparation of „Košice Food Festival“ (September) + „Christmas Market“ (December) • Participation on Košice 2013 (NGO) event „Nuit Blanche“ during the City Marathon in October 2010 – in cooperation with Marseille – French Cuisine presentation • Cross Marketing Campaigns with Organizing Committee of Ice Hockey Championships • in cooperation with National Tourist Board - fairs, B2B presentations, press trips First Steps

  12. Thank you for your attention

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