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W O R K P L A C E F U T U R E S THE CRYSTAL February 12 th , 2012. Coffee Break. FMA Spring Golf Day – Goodwood Golf Course – 30 th May 2013. To book your place see Dave Hurrell – Only a few places remain Costs per fourball is £600 + vat, Cost per single player is £150 + vat.
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W O R K P L A C E F U T U R E S THE CRYSTAL February 12th, 2012 Coffee Break FMA Spring Golf Day – Goodwood Golf Course – 30th May 2013 To book your place see Dave Hurrell – Only a few places remain Costs per fourball is £600 + vat, Cost per single player is £150 + vat.
Raising the Bar:Enhancing the Strategic Role of Facilities Management @ Workplace Futures 2013 #WF13 Tuesday 12th February With thanks to RICS Research: http://www.rics.org/uk/knowledge/research/research-reports/ 12th February 2013 Johnny Dunford; Global Commercial Director http://rics.org Paul Carder; Global Managing Director Occupiers Journal Limited; http://occupiersjournal.com
Who are we? • Johnny Dunford • Global CommercialDirector, • London, UK RICS Research Reports http://www.rics.org/uk/knowledge/research/research-reports/ • Paul Carder • Founder/Managing Director • Editor, Work&Place • Hong Kong / UK
Raising the Bar (RTB) – “strategic” FM • Findings from 30+ executive interviews and almost 400 ‘end user’ survey responses • Outline the core issues of the ongoing global study • Ask for your engagement! • Plus, to increase awareness of RICS Research Reports http://www.rics.org/uk/knowledge/research/research-reports/
An Occupier/“End User” Survey The Survey: Occupiers / end-users only n = 357
Industry sectors – a good spread The Survey:
Corporate HQ – globally representative The Survey:
Is FM “strategic”? How does the head of FM allocate his/her time? vs. On balance, is FM strategic? What does it mean to be “strategic”?
Context: FM in a Spider’s Web • Critical Links with: • the CEO/COO • SBU’s • Finance • IT • HR • CRE • Service Providers
Raising the Bar? Where is the bar set now? ?
Where Does FM Report? The Survey:
How Well-Aligned is FM with….? The Survey:
Achieving Alignment The Survey:
Michael Porter: “What is Strategy?” Generating a competitive advantage means: Building a unique and valuable position in the marketplace; Choosing what not to do; and Creating “fit” among a company’s activities * Michael Porter, “What is Strategy?” Harvard Business Review, Nov-Dec 1996.
“Strategic” FM: some hypotheses • Alignment with other functions is high • Facilities design and strategy makes a meaningful difference to the business • brand image • leveraging people (productivity) • attracting and retaining talent • saving money • enhancing sustainability • The Head of FM spends 50%+ of his/her time on business strategy and planning
Cause & Effect (e.g. service-value chain) internal external Operating strategy and service delivery system Business results Service concept Loyalty Satisfaction Revenue growth Customers Productivity & output quality Service value Satisfaction Loyalty Employees Profitability Capability Service quality Quality and productivity improvements yield higher service quality and lower cost • Attractive value • Service designed & delivered to meet customer needs • Workplace design • Job design / decision-making latitude • Selection and development • Rewards and recognition • Information and communication • Adequate ‘tools’ to servce customers • Lifetime value • Retention • Repeat business • Referral
Recommendations • Think Strategically • Act Strategically • Rebuild the FM organization • and its role in the business • Outsource as much as possible (maybe?) • Study ‘cause & effect’ (e.g., service-value) • Teach the business how to ask for FM support
The research question, now (RTB II) What do facilities leaders have to do differently to make FM a more valued strategic resource?
Progress / Next Steps 2012: • Early highlights presented at CoreNet Global London Summit • Panel discussion at IFMA World Workplace, San Antonio (2nd Nov.) • RICS Research launch of ‘RTB’ report (2nd Nov.) 2013: • Hold additional research workshops • N. America (San Francisco, NYC , Toronto) • S. America (Sao Paulo) • Europe (Brussels, Frankfurt, Amsterdam, Zurich, Madrid, London) • Middle East (Dubai, Abu Dhabi ) • India (New Delhi) - possible Mumbai & Bangalore • Africa (Johannesburg) – possible Cape Town • Asia (Hong Kong, Singapore, Beijing, Shanghai) – possible Tokyo • Australia (Sydney , Melbourne) • Pt.2 report (June)
For Further Information Paul Carder Founder / Managing Director Occupiers Journal Limited Cambridge, UK paul.carder@occupiersjournal.com Johnny Dunford Global Commercial Director RICS London, UK jdunford@rics.org James P. Ware, PhD Global Research Director Occupiers Journal Limited Berkeley, California jim.ware@occupiersjournal.com RICS research: www.rics.org/research Website: http://www.occupiersjournal.com Blog: http://www.occupiersjournal.com/blog Twitter: http://www.twitter.com/occupiers http://www.twitter.com/jpwoccupiers http://www.twitter.com/paulcarder Linkedin: search Groups for Occupiers Journal or ‘OJ’