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21 ST CENTURY FINANCIAL CHALLENGES FACING NONPROFITS. SOWO 874 NOVEMBER 27,2012. Fundraising. The challenge Increase in competition for funding Changing demographics Transforming impact of technology The Solution
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21ST CENTURY FINANCIAL CHALLENGES FACING NONPROFITS SOWO 874 NOVEMBER 27,2012
Fundraising • The challenge • Increase in competition for funding • Changing demographics • Transforming impact of technology • The Solution • Marketing: focuses on donor preferences, assessment of demand and responding to and managing demand • Strategic Choices: build on the past or seek new opportunities, compete or collaborate, focus on network or organizational interest Brittany Strong
Fundraising Challenges for Nonprofits in the 21st Century • Environmental Challenges (Lauffer, 2009) • Increasing competition for funding and other resources • Changing demographics • The transforming impact of technology • Additional Challenges • Effectiveness (Evidence-Based Practices) • Economic Inequality (where the 1% is spending their money) • Top heavy salaries; shrinkage of unrestricted funding • The Strategies for Successful Fundraising • 1. Building on the past or seeking new opportunities • What worked well before? That’s great! Now let’s do it even better! • 2. Emphasize competition or collaboration • We need that money! You need that money! Let’s work together! • 3. Focusing on Network or Organizational Interests • Goodbye Development Coordinator! Hello Project Focused Fundraising! Blessed are the flexible for they shall not be bent out of shape. Melea
Confronting NPO Fundraising Challenges “It requires increasing the capacity of organizations to assess and respond to environmental preferences.” “…The balance between building on familiarity and prior successes and exploring new and emerging opportunities.” Megan Squires “And … goads them into responding to a competitive environment by seeking collaborative opportunities.”
Major Fundraising ChallengesDeanna Davis • Find multiple funding streams. • Protect interests of donors/investors/stakeholders. • Market organization to donors. • Utilize various funding mechanisms. • Show opportunities for collaboration. • Improve or Integrate
The major fundraising challenges facing non-profits in the 21st century • Increased competition • Combining old and new methods • Collaborating with other organizations • Involving other staff in fundraising Savanah Warren