HBNB PRODUCTIONS, Inc.

HBNB PRODUCTIONS, Inc. Spokes Model Handbook www.hbnb.com Spokes Model: Professional, Enthusiastic, Beautiful, and Timely

Contact Information HBNB Productions, Inc. CEO: Jennifer Barbaro CIO: Todd Gould OFFICE MANAGER: Kelly Westberg ACCOUNT MANAGER: Ashley Roeder Northern CA MANAGER: Rachel Whitehead San Diego MANAGER: Marie Chesser Chicago MANAGER: Justyna Gromedzka Office Address: 614 East Manchester Avenue #203 Inglewood, CA 90301 PO Box 600 Indian Rocks Beach, FL 33785 Invoices & Inquiries:accounting@hbnb.com Office: 310-536-7866 Jen’s Mobile: 310-721-4374 Kelly’s Mobile: 424-241-8000 Ashley’s Mobile: 310-633-3313 Justyna’s Mobile: 708-302-2587 Rachel’s Mobile: 310-570-5041 Marie’s Mobile: 310-570-5028 Fax: 310-694-8447 Hotline:310-855-3512 Jennifer’s E-mail: jenniferb@hbnb.com Kelly’s E-mail: kellyw@hbnb.com Ashley’s E-mail:ashleyr@hbnb.com Justyna’s E-mail: justynac@hbnb.com Rachel’s E-mail: rachelw@hbnb.com Marie’s E-mail:mariec@hbnb.com Website: www.hbnb.comwww.thevisualplanet.com

Account Location/Directions“Know where you’re going before you leave your house” • Please contact the account 48 hours prior to the promotion and confirm their address and get directions from your front door to their front door. At this time please ask if account is aware of the promotion and has enough product in stock. (If there are any problems, contact HBNB immediately). If you are scheduled for any promotions on the weekend, please make sure that you have all of the directions, uniforms, kits, and account information by Friday at 12pm. If anything is missing contact HBNB Immediately! • The most reliable source is a Map/GPS device. Once you have verbal directions from the account, please confirm them with the Map. (Remember the Map/GPS is your friend and it only wants you to get there on time and not lost, DON’T LEAVE HOME WITHOUT IT!) • As an additional option you can use googlemaps.com to get a general idea of where the account is located. DO NOT RELY SOLEY ON Google Maps; YOU CAN GET LOST. • If you do not know how to read a map, please do not be afraid to ask. Someone teaches everyone and we are happy to teach you:)

Promotional Guidelines • All models are present to represent the brand and to work with client representatives to generate brand awareness and to achieve client’s goals • Walk into every account/venue like it’s the best and only place to be • Remember to be the “party” without joining the party • Get promotion started right away; don’t wait for the rep or other girl, no matter what. • Never be too shy to approach anyone. • Always be upbeat and greet everyone you see with a smile and warm enthusiastic welcome • Deliver the product message in a creative, fun, sophisticated, and efficient manner. • Once you have their attention, inform the consumers of any specials, games, and giveaways. • Always include the bar and wait staff in your promo. They will help you to look good. Introduce yourselves to all of them FIRST! • As you meet everyone, let them know you’ll be back to check on them shortly. • Once you speak to everyone and let them know there is a promotion, then go around again and spend more time with each table. • The amount of time you spend with each group is dependent on how many people are in the place. (If there are only 10 people, you will spend more time with each person. • As long as you are always talking with the consumers, not the rep. or standing there alone, then you are doing your job. • If you have no giveaways, YOU are the promo. Make conversation and sell anyway. • If you do have giveaways, still be sure everyone is clear on the promo, communicate the special, and use the microphone or ask the DJ/Band to announce you at the beginning. DO NOT give away all of your goodies in the first 5 minutes! • Although this is fun, remember that this is a job. Like anything fun, it has its consequences and we all get tired. Remember, we all love our jobs! Never let anyone see anything else!

Sampling Instructions • There are some states that are allowed to sample liquor (ex: NV, FL, IL, TX) and some that are prohibited (ex CA) • There are a few exceptions in CA, such as private events, military bases, etc. If you are instructed to sample, unless directed otherwise, please follow the below guidelines: • It is important for the models that are doing samplings understand the difference between on and off premise sampling. • Off premise (stores, markets) samples are poured at about an eighth to a quarter shot (object to taste, not to pound). Consumers may taste all products (no limit) and serious consumers may resample if necessary. • On premise (bars, clubs, restaurants) is normally controlled by bar, but if not, same rules apply. • Sometimes the bartenders pour full drinks; that is fine, as is their choice. In a bar, please distribute equally to interested parties (Do not keep serving same person) as samples are meant for tasting and ultimately to drive further sales. • MOST IMPORTANTLY, if you are out of samples, you still promote the product until your scheduled time is done. • YOU DON'T leave just because you are done sampling. • Suggestions on what to do when finished with samples: •  Go talk with each consumer who sampled, on a more personal level; get feedback, encourage them to purchase •  Be friendly, switch people from what they may be drinking to what you are promoting by talking about key points of your brand and creating a rapport • Our goal is still ultimately to sell!!!!

Emergency ProceduresIn the event of any emergency or problem, that either affects your promotion before or during, please follow these procedures. This also includes any situation that prevents you from arriving 15 minutes before your promotion. Step 1-Call HBNB’s office First and leave a message here with your name, the time you called and your phone number. (please repeat phone number Twice clearly and slowly) Don’t forget to leave your name. 310-536-7866 Step 2-.After you call the office, please call the emergency phone numbers (primary) 310-633-3313 Ashley, or 424-241-8000 Kelly & (if no call back) 310-721-4374 Jennifer, or for Northern & Central CA 310-570-5041 Rachel, For San Diego 310-570-5028 Marie, Chicago 708-302-2587 and leave a message, with your name, the time you called time and your phone number. (please repeat phone number Twice clearly and slowly) Don’t forget to leave your name. *If you are not getting a prompt response from your area manager, all managers in all states are able to handle your issue. Call someone. Step 3- If the emergency is before your promotion and its after office hours (M-F between 9-6pm) refer to step 1 and step 2, but keep calling emergency phones non-stop until you reach someone. It’s absolutely imperative that you reach us. If you are not able to call, find someone who can call us, DO NOT LEAVE US HIGH AND DRY, You actions could cost all of us our jobs. ALSO, NEVER LEAVE YOUR PROMOTION WITHOUT TALKING TO ONE OF US, NEVER!

Our Client Policies • There is no drinking of alcohol, smoking, eating or chewing gum, or sitting down at anytime while you are working. • Always wear the instructed uniform. • Conservative accessories unless instructed otherwise • If there are another brands promotional materials, DO NOT wear, carry or use them while representing your brand, no matter how cool, or what they are. • Never disturb or call the client for anything; please contact HBNB productions with all complaints, comments, compliments, instructions, directions, questions, and concerns. • Never discuss your pay rate with the client, account, or your associates. • Never discuss HBNB company policies, jobs, programs, clients or other confidential company information.

Promotional Responsibilities • Do your homework before you arrive at the account. • A)Write down the account name, address and phone number in a place where you won’t lose it. • B) Know which product you’re promoting and know something about it. (many products can be found under current models on our website). • www.hbnb.com • C)Contact the account 48 hours prior to the promotion and confirm address, confirm they are aware of the promotion and have enough product in stock. (If there are any problems, contact HBNB immediately). Please don’t wait an hour before on a Saturday night at 10pm to do this. • Please ask or inform HBNB at time of booking, about a uniform and/or kit that you may need for your promotion. • Arrive at least 15 minutes prior to your scheduled time, in the requested outfit, at the account, ready to go. (NO IF ANDS OR BUTS) If you have any doubt that you will not be there 15 minutes before, you must follow the emergency procedures • Once you arrive at the account, ask for the manager, and inform him/her of what you are doing. Find out if there are any specials, or any other correlating information for your event. Introduce yourself to the staff. Make all involved personnel aware of the promotion, festivities, and specials, and include them in your team.(The promotion will not be successful without the support of the account staff.) • Remember that in addition to creating brand awareness, we are also guests of the account we are visiting. The account is the entity buying our products and the staff is selling our products while we are there and after we leave. Everyone is to be treated with the utmost courtesy. If a problem arises, immediately let an attending brand representative know or contact HBNB. • Assist the account and representative with their requests (taking photos, handing out prizes, passing out raffle tickets, etc.) • Be knowledgeable of local and state laws regarding events and promotions. No pitch or promotional items (from a liquor, beer or cigarette) company of any sort may be given to any person under the legal age of 21.

Responsibilities Cont’d. • Do not entice a person to drink by offering to give them merchandise or point of sale in exchange for their business. (Alcohol/tobacco related promotions) Everyone must be treated equally whether they are consuming or buying your product or not, however you may be strategic on when and where you pull it out and who you hand it to. • Encourage consumers to drink responsibly, and do not encourage an intoxicated person to continue consuming (Alcohol related promotions) • All promotional items should be distributed during an event at no cost to account or consumers unless otherwise instructed, and the leftovers should be returned to the representative, or person who gave them to you. This goes for leftover liquor bottles at tastings too. Please do not ask the rep. to take things home as it is tacky and awkward. The rep. Is on a budget too and may need the leftovers for customers. • All accounts should be left as you found them; Never leave trash or empty boxes in the account. • Always meet up with the account manager/contact person at the end of the promotion to thank them and find out how much you sold for your recap. • You are responsible for your uniform; Do not lose it, alter it, or give it away. Keep it clean and tidy. Hand wash it inside out, line dry. • After the promotion, a recap is required. You must fill out the recap information in full for your promotion (one event per recap) • A recap is required in order to receive payment. This is proof you completed your promotion. There is a template on line, under current models for your convenience. This must be emailed within 24 hours of completion to accounting@hbnb.com. (NO RECAP, NO CHECK)

General Info. • Cell Phones: You must have a cell phone with you on the days you are contracted. During promotions, it should only be used for emergency to contact HBNB Productions No phones during events • Tardiness: If you think you are going to be late, call HBNB immediately. Do not wait to call and do not ever contact the client directly. If you are late, which WILL NEVER happen you must apologize to the account and offer to stay for additional time to compensate for the lost time. • Kits/Point of Sale: If you think something is missing, contact HBNB immediately. If you cannot reach HBNB, proceed with the promotion. It is about communicating. • Only one kit is to be used at each promotion, unless you are instructed otherwise by HBNB. If there is anything left over, it must be returned to HBNB or used for your next event. It should be noted on the recap. • All kits are labeled by HBNB as to what they should be used for. Please read the label and only use the kit for what is specified on the label. • Absolutely no items should be removed from the kits or given to anyone before the promotion. Removing items for personal use is theft. • Never sell, for monetary value or for exchange of goods, either personally, or indirectly, any of the kits, uniforms, or their contents. We are not licensed to sell items provided by HBNB or their Clients, unless we have written legal permission. All items are to be distributed at no cost during the specified event unless otherwise noted beforehand. • Never leave trash or empty boxes in or around a venue or work area. You are responsible for keeping all working areas clean.

General Information (cont’d.) • Appearance: A Professional and glamorous appearance is imperative for spokes modeling. Hair, facial hair included, must be styled, clean, and well groomed. Women should have makeup that highlights their natural beauty, not overstated, but certainly not understated. YOU MUST STAND OUT. WHEN YOLU ENTER, EVERYONE SHOULD KNOW YOU ARE A MODEL. YOU MUST BE A “CUT ABOVE.” • Models must be approachable. All piercing and tattoos should be minimal or invisible. No distracting jewelry or oversized accessories are acceptable. All models should look uniform and the focus, beyond their beauty and shining personality, should be on the product. • Uniforms: Each model is responsible for having the appropriate uniforms. You may provide them or purchase them from HBNB. The required uniform, unless otherwise specified is a black short mini skirt, or black sexy pants (NO jeans), black or clear heels with a 3” minimum heel, and a branded shirt or dress, leased from HBNB. When there is not a branded shirt or dress available a non-branded plain black sexy top should be worn.Other uniform requests include, but are not limited to: black pants, black shorts, khaki pants, and khaki shorts. • As a representative of HBNB, Model may be issued, on loan, marketing/advertising products including, but not limited to slacks, hats, jackets, tops, dresses, shirts, shorts, promotional give away items. Model agrees to return any and all items immediately upon request in good, clean, and reusable condition. • Conduct: Model must be a team player with a positive attitude. Model must stay busy and should not carry on personal conversations with the clients or their co-workers. Model should not sit during their promotion or become engaged in personal or extensive conversation with one party, but rather reach as many people as possible concentrating the discussions on the product being promoted.

General Information (cont’d.) • Knowledge: It is the responsibility of each model to have a thorough understanding of each product that they are promoting including, but not limited to, its history, family of products, and uses. • Some info. can be found under “current models” on our website. • It is also the responsibility of Model to obtain the necessary uniform, tools, and promotional items from HBNB or other source at least 24 hours prior to their scheduled promotion. HBNB normally Fed Ex supplies to our models. (HBNB hours are M-F, 10AM to 6PM, unless prior arrangements are made). • There is absolutely no drinking of alcohol, smoking, eating, use of drugs, chewing gum, or use of cell phones at anytime while contracted to HBNB. • At the end of a promotion, Model agrees to leave the venue and not to stay there for any personal reason following an event. Model further agrees to remove all branded merchandise from their body prior to engaging in any after work events or routines. • Model will not engage in any personal conversation or festivities with any client directly or indirectly doing business with HBNB, even if they are invited to. Model should not bother the client, hang on the client, call the client, or give their personal numbers to the client for any reason. Always refer HBNB. • Recruiting: If a new client attempts to recruit a contractor of HBNB, the contractor should give them the contact information for HBNB. It is unacceptable to promote yourself during HBNB events.

Model Appearance • APPEARANCE: Use this as a guideline to Models upon confirmations. • As a promotional model, your appearance is everything. You have been hired to execute promotions, based on the idea that you fit the standard model profile. This means that when you arrive at an account, to execute a promotion, from the minute you step into the door, you visually stand out. This is a competitive industry and your appearance is what gives you that extra edge to succeed. • You stand out, because you are made up from head to toe. It is mandatory that you look the part. As a promo model, you do this by having your hair fixed, not thrown up in a hair tie. Makeup is a must. You are there to dazzle the crowd and a little bit of lip gloss will simply not cut it. In essence, mascara, eye shadow, and lip stick are minimum requirements. • You are required to wear at least 3 inch high heels to every event. Flats or sandals are not acceptable. • For every event, the standard uniform is a HBNB issued branded tee, with a black skirt and high heels, unless otherwise stated. Jeans are never acceptable. • Remember, you have been contracted by a specific client, for the designated time frame, you are a direct representation of their brand and HBNB Productions, Inc. Keep this in mind and always dress accordingly. • FOR EVENTS AT JONS MARKET, BINNYS, PAVILLIONS, COSTCO, & BRISTOL FARMS, models MUST wear black professional slacks, closed toed heels, and a button down white, cream or black blouse. These markets are conservative, and this is the contract with them in order to have us!

USEFUL DEFINITIONS • P.O.S. = Point of Sale = Any tangible item that advertises a product • (ex: Banner, key chain, tee shirt, Bar kit, coasters, etc.) • Bar Kit = A container of p.o.s. to be used during a promotion • Supplier = A person or group of people that works directly for a specific brand or product. This person usually works in conjunction with a distributor or various distributors in different areas to help sell in a brand, price points, and programs (such as promotions). • Distributor = An entity that distributes or sells a supplier’s products, or various suppliers’ products wholesale to stores, restaurants, bars, clubs, hotels, etc. • Account = In many sales industries, the place that is purchasing product(s) from another entity is referred to as an account. (ex: The place where you are assigned to execute a promotion; Joe’s Bar) • Price Point = A lowered price program sold into an account (usually initiated by hard work from the supplier & distributor) in order to have a more successful promotion. • Target Market = A specified consumer or group of consumers that a promotion is trying to reach, or target. (ex: 22 year old men that drink imported beer) This is by no means saying that any other group should be ignored, just that this particular group is the intended focus. • On Premise = A place where consumers can drink the product there (bar, club, restaurant, etc.) • Off Premise = Items must be taken away to be consumed (market, store, etc.)

Items to Carry with You • The following items are standard to have with you at all promotions. They help you to look more prepared and professional:) • Black Sharpies-Autographing & writing on posters, table tents, etc. • Scotch Tape-hang posters • Duct Tape-hang banners • Push Pins-hand p.o.s. • Band Aids-hurting feet • Extra pair of heels-in case one breaks… • Extra Black mini skirt & top in your car just in case… • HBNB model/client referral cards (do Not use during promo) • Cell Phone-photos for recap (emergencies & directions-not during promo) • Thomas Guide/Map- DO NOT GET LOST (It is Not an excuse for lateness!

Invoicing / RecapsThis is part of the job. • For every promotion executed, a recap form is required. This form allows us to relay important feedback to our clients and ensures that models & HBNB are paid in a timely manner. • The recap form can be found on our company web site, www.hbnb.com. Once on the site, click on current model forms. This takes you to another page, where you click on recap form, under the HBNB General section. • The recap must be completed within 24 hours of promo completion. Please note that the recap form asks for specific details from the event. Please view the form and note the information necessary for its completion. • This form can be emailed as an attachment or copied and pasted onto an email if having trouble. • If models are having computer issues, models can call in and leave a Voice Mail or send us a TXT message. They Still MUST send the form to accounting at a later time. • Models should be clear that the account is the place they were, the product is what they promoted, and an invoice number can be any number they choose, but it needs to be on the invoice.ē • The address and phone number on the invoice must be where they want their check to go, and if there is an issue, the phone needs to be accurate. • Social security number must appear and match a current w9ē • Recaps get sent to accounting@hbnb.comē • It is important that this information is viewed so if sales are continually low for a model, we can find out why, retrain, or not book that person • .NO RECAP, NO CHECK • WE ARE NOW REQUIRING PHOTOS OF EACH EVENT. Regular camera or camera phone works. Attach them to your email or you can text them over to me if you take them with your phone. Most phones now a days, have decent cameras, so make sure it's pretty clear and viewable. WE REQUIRE 5 PHOTOS OR MORE† from each event. • *If your promotion is cancelled when you arrive at the account you must have a recap or note signed by a manager, head bartender, or brand representative in order to guarantee payment. If they refuse to sign get their name and right refused to sign. Please see IC contract for additional information.

HBNB PRODUCTIONS, Inc.