1 / 17

Government

My Dec. 4 talk at the DC Government & Social Media Conference

shelisrael
Download Presentation

Government

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Government Social Media & Government. Who cares? Shel Israel [email_address] http://globalneighbourhoods.net

  2. 2 Quick Stories <ul><li>My 2 years in state government </li></ul><ul><li>My wife’s 1 st DC visit </li></ul> 2 Quick Stories <ul><li>My 2 years in state government </li></ul><ul><li>My wife’s 1 st DC visit </li></ul>

  3. What is social media? <ul><li>2 guys at backyard fence </li></ul><ul><li>Revolution is the conversation </li></ul><ul><li>Definition: online conversation spaces </li></ul><ul><li>Same qualities as my 2 guys </li></ul> What is social media? <ul><li>2 guys at backyard fence </li></ul><ul><li>Revolution is the conversation </li></ul><ul><li>Definition: online conversation spaces </li></ul><ul><li>Same qualities as my 2 guys </li></ul>

  4. Social Media Qualities <ul><li>Personal, human </li></ul><ul><li>Transparent, but not leaky </li></ul><ul><li>Interactive </li></ul><ul><li>RSS enabled </li></ul><ul><li>Influence through generosity </li></ul> Social Media Qualities <ul><li>Personal, human </li></ul><ul><li>Transparent, but not leaky </li></ul><ul><li>Interactive </li></ul><ul><li>RSS enabled </li></ul><ul><li>Influence through generosity </li></ul>

  5. Explosion of tools <ul><li>Birth of the blogs </li></ul><ul><li>2007. FaceBook, Twitter, YouTube, </li></ul><ul><li>Sites becoming unimportant </li></ul><ul><li>Global Neighbourhoods </li></ul> Explosion of tools <ul><li>Birth of the blogs </li></ul><ul><li>2007. FaceBook, Twitter, YouTube, </li></ul><ul><li>Sites becoming unimportant </li></ul><ul><li>Global Neighbourhoods </li></ul>

  6. Some Stats <ul><li>30m US adult bloggers. 12m adults </li></ul><ul><li>150 m US web users. Half read blogs </li></ul><ul><li>89% of US biz see blog relevance rising </li></ul><ul><li>125 YouTube downloads for 1 NYT </li></ul><ul><li>22 of 100 top sites are blogs </li></ul><ul><li>91 of F100 companies use social media </li></ul><ul><li>Blog readers average 23 hours weekly </li></ul><ul><li>Zero employee IP infractions </li></ul> Some Stats <ul><li>30m US adult bloggers. 12m adults </li></ul><ul><li>150 m US web users. Half read blogs </li></ul><ul><li>89% of US biz see blog relevance rising </li></ul><ul><li>125 YouTube downloads for 1 NYT </li></ul><ul><li>22 of 100 top sites are blogs </li></ul><ul><li>91 of F100 companies use social media </li></ul><ul><li>Blog readers average 23 hours weekly </li></ul><ul><li>Zero employee IP infractions </li></ul>

  7. The SAP Global Survey <ul><li>On culture, business & social media </li></ul><ul><li>Diverse people in diverse places </li></ul><ul><li>Similar & divergent trends </li></ul> The SAP Global Survey <ul><li>On culture, business & social media </li></ul><ul><li>Diverse people in diverse places </li></ul><ul><li>Similar & divergent trends </li></ul>

  8. Some Anecdotes <ul><li>Kyle Hansen </li></ul><ul><ul><li>http://tinyurl.com/36xnlw </li></ul></ul><ul><li>Ivan Chew & the blogging orphans </li></ul><ul><ul><li>http://tinyurl.com/2kpx3s </li></ul></ul><ul><li>Ewan MacIntosh </li></ul><ul><li>Isaac Mao </li></ul> Some Anecdotes <ul><li>Kyle Hansen </li></ul><ul><ul><li>http://tinyurl.com/36xnlw </li></ul></ul><ul><li>Ivan Chew & the blogging orphans </li></ul><ul><ul><li>http://tinyurl.com/2kpx3s </li></ul></ul><ul><li>Ewan MacIntosh </li></ul><ul><li>Isaac Mao </li></ul>

  9. Some SAP Survey Lessons <ul><li>Social media really is kid’s stuff. </li></ul><ul><li>Social networks are the killer app. </li></ul><ul><li>Control is over-rated. </li></ul><ul><li>Culture matters. It matters a lot. </li></ul><ul><li>Measurement not yet resolved </li></ul> Some SAP Survey Lessons <ul><li>Social media really is kid’s stuff. </li></ul><ul><li>Social networks are the killer app. </li></ul><ul><li>Control is over-rated. </li></ul><ul><li>Culture matters. It matters a lot. </li></ul><ul><li>Measurement not yet resolved </li></ul>

  10. . Great. But What’s in it for You? <ul><li>Get closer w/constituents </li></ul><ul><li>Learn & respond </li></ul><ul><li>Join existing conversations </li></ul><ul><li>Prove real people perform real jobs </li></ul><ul><li>Spread word efficiently </li></ul>

  11. . Why Should Gov’t Blog? <ul><li>Ongoing town meetings </li></ul><ul><li>Spot trends fast </li></ul><ul><li>Reduce response time </li></ul><ul><li>Bypass traditional media </li></ul>

  12. . Social Media Can: <ul><li>Give people access to their own data </li></ul><ul><li>Show you hear & care </li></ul><ul><li>Increase citizen participation </li></ul><ul><li>Provide useful suggestions </li></ul><ul><li>Establish trust </li></ul>

  13. . Internal Assets <ul><li>Attract bright young people </li></ul><ul><li>Improve internal morale </li></ul><ul><li>Improve internal collaboration </li></ul><ul><li>Make outreach, cheaper, faster, easier & more effective. </li></ul>

  14. . Nasty Comments Issue <ul><li>People get more polite when they know you are listening </li></ul><ul><li>Deceptive Comments easy to detect </li></ul><ul><li>My Living Room Policy </li></ul>

  15. . Getting Started <ul><li>Read. Watch. Engage. </li></ul><ul><li>Play with a bunch of tools </li></ul><ul><li>Select safe project </li></ul><ul><li>Pick right tool combo </li></ul>

  16. . Speculation & Advice <ul><li>Social media is disrupting most institutions </li></ul><ul><li>A new global culture is forming </li></ul><ul><li>Different tools fit different cultures. </li></ul><ul><li>Social networking & video NBTs </li></ul><ul><li>Watch the kids. Let them teach you. </li></ul>

  17. . Special Thanks <ul><li>JustinThorp http://drinkingoatmealstout.com </li></ul><ul><li>Tara Hunt http://www.horsepigcow.com </li></ul>

More Related