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By: Chelsi Bauman Lisa Fritz Jeff Heim

By: Chelsi Bauman Lisa Fritz Jeff Heim. What is it…. Launched in 1999 The world's largest online DVD movie rental service 65,000 titles including hard to find Indie films, docs, and TV series 200 genres Have 5.7 mil. Subscribers

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By: Chelsi Bauman Lisa Fritz Jeff Heim

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  1. By: Chelsi Bauman Lisa Fritz Jeff Heim

  2. What is it… • Launched in 1999 • The world's largest online DVD movie rental service • 65,000 titles including hard to find Indie films, docs, and TV series • 200 genres • Have 5.7 mil. Subscribers • Goal is to be largest and most influential movie supplier- allowing filmmakers to make more films • Voted #1 customer satisfied website for 3 consecutive periods • Buy DVD’s too

  3. How it works… • Sign up for membership • 10 membership options including free trial • Choose movies for your “queue” • Free delivery in a couple of days • Keep them as long as you want • Prepaid return envelopes • Get next movie in queue • “No late fees, No due dates”

  4. SWOT Strengths – What makes them great? • Convenience • Delivery straight to mailbox • Speed • 41 shipping centers across US are key for overnight delivery • They plan on opening more shipping centers • Services! • Profiles—more than one on an account • Friends—Share movie ideas and info with friends • Personal movie queue (link) • Recommendations—like Amazon.com) • Selection—Over 65,000 titles compared w/3,000 in a store • Give you “back of the box” plot and movie info

  5. SWOT • Opportunities • Increase in distribution centers • Internet savvy customers • Distribution center into store? Weakness • Scratches • No instant gratification • have to wait for the movie you want to see • Forget to put it in mail- add time to wait • Threats • Blockbuster • Hollywood Online • Comcast on Demand • TIVO

  6. Membership plans • No contracts! • 1 at-a-time (2 a month) - just $5.99 a month • 1 at-a-time (Unlimited) - just $9.99 a month • 2 at-a-time (4 a month) - just $11.99 a month • 2 at-a-time (Unlimited) - just $14.99 a month • 3 at-a-time (Unlimited) - just $17.99 a month • 4 at-a-time (Unlimited) - just $23.99 a month • 5 at-a-time (Unlimited) - just $29.99 a month • 6 at-a-time (Unlimited) - just $35.99 a month • 7 at-a-time (Unlimited) - just $41.99 a month • 8 at-a-time (Unlimited) - just $47.99 a month

  7. Cost Savings • 2 at a time unlimited • Can rent up to 16 movies/month--$.93/movie • 4/mo at brick and mortar • Because of cost savings and recommendations, members rent 2x as many movies than they did before subscribing

  8. Sources • http://www.netflix.com/Default

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