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Smart brands embrace digital platforms not merely to sell more products ,

Smart brands embrace digital platforms not merely to sell more products , but as a means to deepen brand relationships. Social Studies. Source: Interbrand Retail Trends. The women of social media are not only influencers online; they tend to have influence in all arenas.

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Smart brands embrace digital platforms not merely to sell more products ,

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  1. Smart brands embrace digital platforms not merely to sell more products, but as a means to deepen brand relationships. Social Studies Source: Interbrand Retail Trends

  2. The women of social media are not only influencers online; they tend to have influence in all arenas. Smart brands leverage socially active advocates by following best practices in shareability of original content across platforms. Share- -ability Sources: JanMacBrands, pewinternet.org

  3. Social Studies: SHARABLE CONTENT VERY SHAREABLE PHOTOS: Facebook’s new all-photos feed option, Twitter’s new-ish “last six photos” feature and Pinterest which is nearly 100% photo-driven make the need for superior, original, unique, editorial-quality photo content paramount. Original professional photo content is largely responsible for the enormous Pinterest followings of women’s magazines. Pinterest users want to to share pretty things and DIY projects. • INFOGRAPHICS: • Infographic-based posts are more likely to be shared than images, links or text: • On Twitter 9 times more likely • On Facebook 7 times more likely • But their biggest forum of all is Pinterest. The Home segment produces only 1% of infographics, yet one of the top 10 most viewed and commented across ALL infographics was “Formal Dining Setting: What you need to know for your fancy dinner party”. VIDEO: More women than men view videos on social networks such as You Tube and Vimeo. Aside from You Tube and Vimeo, videos now appear on Facebook in a much larger and more inviting format in the new Facebook newsfeed. Sources: Neilsen, Gartner, flurry, Nowsourcing, Visual.ly, classywomanblog, allFacebook, alltwitter

  4. Business Basics & Design World Hubs

  5. Mobile is my new _________: Constant Companion More mobile devices than computers were sold during 2012; Facebook's new newsfeed was mobile-inspired Personal Shopper 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores Television Mobile video consumption is growing twice as fast as online video consumption Life Coach 46% of mobile users access news and information on home & lifestyle, 49% on food Media Hub 2 in 3 smartphone users access news on their phone Sources, flurry, Gartner, Neilsen, allFacebook, pcmag.com, comScore, Moosylvania

  6. Leveraging the power of 3.2 billion likes & comments daily 58% of users return daily face time: users spend on average 6.35 hours a day engaging on facebook, nearly twice what they spend on Google One billion+ users can’t be wrong facelift: the new 2013 facebook newsfeed invites even more engagement irresistible: A 2012 psychological journal study reported the urge for facebook use surpassed urges for alcohol and cigarettes 165 million+ monthly unique visitors Sources: Neilsen, muvee.com, allfacebook 66% of adults use facebook ROI: 49% of facebook marketing campaigns report a 5x ROI, 70% report at least a 3x ROI

  7. 9 reasons to engage women on Pinterest users have a more distinctive profile than any other social network. They are most likely to be mothers, homemakers and to live in the mid-west. In the design world, Pinterest is the new pre-storyboard. Pinterest buyers spend more money, more often, and on more items than the other top 5 social media sites The number of daily Pinterest users has increased by 145% since January 2012 36% of online consumers are aware of Pinterest and 19% are using it Pinterest generates over 4x as much revenue per click as Twitter and 27% more than Facebook Pinterest retains and engages users 2-3x as efficiently as Twitter did at the same time in its history Monthly unique visitors: 25 million + Of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest Pinterest generates more referral traffic for businesses than Google+, You Tube, and LinkedIn combined Pinterest attracts 1,090 visitors per minute Sources: comScore, Shopify, BizzRate Insights, Converto, Socia@l Jumpstart, RJ Metrics, Nelisen, Shareaholic, Marketing pilgrim, Pew Research Center/Webber Shandwick

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