20 likes | 96 Views
2011-2012 Marketing Opportunities. Music Shows & Specials Have Great Success With Hispanics. Premios Billboard 2011 attracted 11% more Hispanic A18-49. 13% of the American Music Award viewers were Hispanic. Reached over 6.6 million total viewers. 19% of the 2010 MTV’s Video Music Award
E N D
Music Shows & SpecialsHave Great Success With Hispanics Premios Billboard 2011 attracted 11% more Hispanic A18-49 13% of the American Music Award viewers were Hispanic Reached over 6.6 million total viewers 19% of the 2010 MTV’s Video Music Award viewers were Hispanic #1 regardless of language in New York and Miami in A18-49 and A18-34 Fox’s American Idol audience is 8% Hispanic Among Hispanic P18-49, Latin Grammy’s rank #1 among award shows. Grammy’s #6 NBC’s The Voice audience is 10% Hispanic Source: Nielsen NPower, NPM-NPM-H, P18-49, ’10-’11 SSN TD (Through 6/20/11), Based on IMPSimmons NCS/NHCS Winter 2011 Adult Survey 12-Month