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Class of '72 Five-year Campaign: 2008-2012

Class of '72 Five-year Campaign: 2008-2012. Jeff Beard VP for Alumni Affairs USNA Class of ‘72. Objectives. Background, current campaign Proposed strategy for the next campaign Timeline Campaign Committee Summary. Background. Current campaign: 2003 – 2007 Two projects: $750,000 goal

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Class of '72 Five-year Campaign: 2008-2012

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  1. Class of '72 Five-year Campaign: 2008-2012 Jeff Beard VP for Alumni Affairs USNA Class of ‘72

  2. Objectives • Background, current campaign • Proposed strategy for the next campaign • Timeline • Campaign Committee • Summary

  3. Background • Current campaign: 2003 – 2007 • Two projects: $750,000 goal • NMCS Class of ’72 battle arch: $250,000 • DMP for Character: $500,000 • Actual commitment (gifts/pledges) level: $840,000 • Participation levels increased over the past • Nearly one-third of the class in 2006 • 20 President’s Circle level pledges in 2006 ($2500+/yr) • Outcomes • Stadium re-dedicated: Class of ’72 battle arch named • Jim Campbell hired as DMP for Character (2004)

  4. Class of ‘72 Battle Arch… (dedication plaque) …and the class of ’72 (dedicated people)

  5. DMP for Character • Focus: teach, model, and develop midshipmen as ethical leaders of character • Ethics, Leadership, & Character DMPs coordinate Officer Development System • Oversees 1/C Character Excellence (Capstone) Seminar • Funding coverage for ’72 DMP role: two more years • Great success story • example of “margin of excellence” • classmate-funded DVD to share with ‘72

  6. Moving forward: the next five-year campaign:2008 - 2012 • Two project options (tentative goals) • DMP for Character: $750,000 • Naval Academy Annual Fund: $250,000 • Emerging Academy needs • Underwriting mission-critical activities • Ability to direct to either…or both • Campaign timeline: solicit in first half of 2008 • Leadership pre-campaign: early 2008 • Regular campaign: spring 2008

  7. Class of ‘72: campaign timeline Regular campaign • Leadership • pre-campaign Preparation December ‘07 March ‘08 July ‘08 September ‘07 • Sept. Shipmate: build awareness • Class meeting: review progress; • outline new goals, next campaign • Form campaign committee • Integrate reunion database w/Alumni • Association database • Foundation: allocate resources • Send class president letter launching campaign • Launch leadership campaign • personal contact: top 30 classmates • Foundation + campaign committee • Confirm final goal based on pre-campaign • Separate appeal: class cruise • Foundation: get telephone support ready • Awareness building: e-mail, Shipmate • Run regular campaign • Campaign committee: • call on next layer • track progress against goal • Foundation: call classmates, • follow-up calls later on • Finish up by July; announce results Page 7

  8. Role of campaign committee volunteers • Eight classmates have volunteered to help • Chris Panos, Rick Rubel, Perry Dempsey, Rich Goldsby, Lou Fifer, Mike Stocks, Lou Terher (co-chair) & Jeff Beard (chair) • Primary duties • Personal commitment to pledge • Attend (by phone) monthly coordination meetings • Willingness to call on classmates for leadership pre-campaign • Follow-up during regular campaign with “on-the-fence” classmates • Campaign coordinated with, supported by, Naval Academy Foundation staff

  9. Thank you for making a difference! Summary • Class of ’72: stepping up involvement • Personally • Philanthropically • Key theme: desire to give something back • Recognition that Congress funds basics, not margin of excellence • Satisfaction in seeing charitable investments having an impact

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