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U.S. Economic Census Dissemination Overview

U.S. Economic Census Dissemination Overview. Second International Workshop on Economic Census Seoul, Republic of Korea July 6 - 9, 2009. presented by: Ronald H. Lee, Senior Economic Advisor Office of the Deputy Director U.S. Census Bureau. Economic Census Dissemination Process.

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U.S. Economic Census Dissemination Overview

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  1. U.S. Economic Census Dissemination Overview Second International Workshop on Economic Census Seoul, Republic of Korea July 6 - 9, 2009 presented by: Ronald H. Lee, Senior Economic Advisor Office of the Deputy Director U.S. Census Bureau

  2. Economic Census Dissemination Process • Five distinct parts or phases • Data product definition • Data organization • Data preparation and product creation • Data access modes and release • Product publicity and data user support

  3. Product Definition

  4. Determining our Products • Starts about the time report forms are finalized • What we did last time • “Expert” knowledge • Ongoing discussions with key customers • Trade association & respondent comments • Data user surveys • Legal requirements – ADA / Section 508

  5. Gathering User Feedback • Economic Census User Surveys • Feedback at Trade Shows and Conferences • E-mail / Telephone Inquiries

  6. Users Want Data That Are: • In electronic format • More timely • Easier to find • Consistent across programs and sectors • Easy to manipulate • Combinable across • Time Periods • Surveys

  7. Product Organization

  8. Categories for Data • Industry (NAICS) • Geography • Time Period / Frequency • Other Cross-Tabs • Data Items

  9. 11 Agriculture, Forestry, Fishing, and Hunting21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing NAICS Sectors • 54 Professional, Scientific and Technical Services • Management of Companies and Enterprises • 56 Administrative and Support and Waste Management and Remediation Services • 61 Educational Services • 62 Health Care and Social Assistance • Arts, Entertainment and Recreation • Accommodation and Food Services • Other Services (except Public Administration) • 92 Public Administration Not covered by Econ Census; Partial coverage in Econ Census

  10. 11 Agriculture, Forestry, Fishing, and Hunting– Covered by the Census of Agriculture published by the US Dept of Agriculture and partially covered by County Business Patterns and Nonemployer Statistics. 48-49 Transportation and Warehousing – Excludes the US Postal Service and railroads. Both covered by US Dept of Transportation, Bureau of Transportation Statistics (For 2002 and before, also excluded airlines.) 61 Educational Services– Excludes elementary & secondary schools, colleges/universities, and professional schools. All covered by US Dept of Ed. Other Services (except Public Administration) – Excludes labor, political, and religious organizations and private households. Labor unions covered by Statistics of US Business (Census Bureau), political parties by Congressional Quarterly, religious orgs by non-government sources. 92 Public Administration– Covered by the Census of Governments published by the Census Bureau NAICS Sectors (cont.)

  11. Geographies • United States • Census Regions and Divisions • States (and equivalents) • Metropolitan Areas • Counties (and equivalents) • Places • ZIP Codes

  12. Economic Census Geographic Coverage

  13. Places • 2002 and Prior Censuses • Incorporated places only • Only Population criteria for inclusion • Population cutoffs varied widely • 2007 • Incorporated and Unincorporated • Census Designated Places • Population and Jobs criteria for inclusion • Cutoffs standardized

  14. Other Cross-Tab Categories • Employment/Sales Size of Establishments/Firms • Legal Form of Organization • Tax Status and Type of Operation • Class of Customer • Concentration Ratios • Sex, Race/Ethnicity (Survey of Business Owners) • Other “Specialty” Cross-Tabs

  15. Preparation and Product Creation

  16. Metadata • “Data about data” • Everything about the statistical • presentation except the numbers • in the cells

  17. Metadata (cont.) • Defines content, structure, and data relationships • Makes data interpretable • Helps searching and navigation • Facilitates applications

  18. Preparing the Economic Census Data for Release • Dissemination Metadata Repository (DMR) • Dissemination Metadata User Interface (DMUI) • Final Data Review Tool (FDRT)

  19. DMR and DMUI • Dissemination metadata stored and managed in DMR • Metadata reused throughout processing • Metadata accessed, reviewed, and updated via the DMUI

  20. FDRT • Review data in dissemination format • Add/remove data symbols • Add footnotes • Identify rows of data for publication • Preview data prior to release • Finalize, recall, and revise data

  21. Access Modes and Release

  22. Dissemination Formats – Change Over Time

  23. American FactFinder FUNCTIONAL 2007 Economic Census INFORMATIONAL Business.census.gov MARKETING Gateways to the Economic Census

  24. 2007 Economic Censuswww.census.gov/econ2007

  25. business.census.gov

  26. Industry Snapshot

  27. American FactFinder (AFF)factfinder.census.gov

  28. AFF Release Formats • Fact Sheets • Selected data across sectors presented in a table • Quick Reports • Selected data for an industry or geography in a table • Thematic Maps • Selected data (including ratios) presented in a map • Detailed Datasets

  29. Sample Fact Sheet

  30. Sample Industry Quick Report

  31. Sample Geographic Quick Report

  32. Sample Thematic Map

  33. Sample Detailed Dataset View

  34. AFF Features • Search for and Filter datasets (by geography, industry, other dimensions, and by data item) • List datasets (by program, survey, or sector) • Filter within a dataset • Modify display (Show/Hide, Create, Move Columns) • Sort data in table • Print and Download data (plus FTP site) • Access to textual metadata • Reference Maps

  35. 2007 Economic Census Release Schedule • Advance Report Mar. 2009 • Industry Series Apr. – Dec. 2009 • Geographic Area Series (GAS) Nov. 2009 – Aug. 2010 • Franchise Statistics Report Nov. 2010 • Comparison & Bridge Reports Jun. 2011 • Subjects Series Oct. 2010 – Jun. 2011 • ZIP Codes Jun. 2011 • 1,700 + reports • 2.7 billion cells of data • 1 – 3 months ahead of 2002 schedule

  36. Promotion and Support

  37. Product Publicity • Press Releases and Product Announcements • Tip Sheets • Brochures – “Preview to Economic Census” • State Data Centers & Depository Libraries • Census Information Centers • Conferences / Trade Shows • Internet

  38. Data User Support • Headquarters Staff • State Data Centers & Depository Libraries • Census Information Centers • Data User Conference Series • Industry and Business Trade Shows • Internet

  39. QUESTIONS?

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