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Public Service TV

Public Service TV. A few facts on PBS Media English II/ Fall 2011. Differences. Commercial TV Profit oriented Short, flashy news Emphasis on building high ratings Targeted audiences (with money to spend) Glitz, stimulation, sex. Public Service TV Tax-supported Longer, deeper news

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Public Service TV

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  1. Public Service TV A few facts on PBS Media English II/ Fall 2011

  2. Differences • Commercial TV • Profit oriented • Short, flashy news • Emphasis on building high ratings • Targeted audiences (with money to spend) • Glitz, stimulation, sex • Public Service TV • Tax-supported • Longer, deeper news • Emphasis on covering everyone • Reach unserved audiences. • Educational programs

  3. PBS • Public Broadcasting Service • Started in 1970. • Followed National Educational TV. • 354 member stations around the U.S. • Many run by universities. • They provide programs, not central network. • Funding primarily from donations but also U.S. gov.

  4. Common Programs • Fine arts – opera, symphonies, dance • Science (N • ova) • In-depth news (Newshour, Charlie Rose) • Drama (Mystery Theater from the U.K.) • Lots of ‘educational TV’ for kids (Sesame Street)

  5. How to raise money • Conducts seasonal fund-raising campaigns directly on TV. • Stops programs while station leaders ask people to please send in pledges for contributions. • You’ll see pitches everywhere for donations. • Even on videos.

  6. The Law • Public Broadcasting Act of 1967 requires public channels to strictly follow rules to be non-partisan in politics. • Can’t endorse (or support) one over another. • Because of its humanitarian approach, PBS is often accused of being too “liberal.” • Currently a target of right-wing politicians who want to cut all federal funding.

  7. On air fund-raising

  8. Let’s see some TV • A news documentary on immigration arrests in Alabama. • In-depth news from ITV (UK) on disaster recovery in northern Japan.

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