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Bahçeşehir University Social Science Institutions Ph D. Business Program

Bahçeşehir University Social Science Institutions Ph D. Business Program Qualitative Research Methods Elif Karaosmanoğlu. Indept Interview Prep. by: İlhan ÇİFTÇİ 26 March 2010. Evolution of Calgonit. Usage of Calgonit.

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Bahçeşehir University Social Science Institutions Ph D. Business Program

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  1. Bahçeşehir University Social Science Institutions Ph D. Business Program Qualitative Research Methods Elif Karaosmanoğlu Indept Interview Prep. by: İlhan ÇİFTÇİ 26 March 2010

  2. Evolution of Calgonit Bahçeşehir University - Qualitative Research Methods

  3. Usage of Calgonit • What is the core competence of Calgonit when you compare it other brands? • It protects dish washer with respect to the lime. This increases the machine life. Bahçeşehir University - Qualitative Research Methods

  4. Usage of Calgonit • Do you think that, you try to change Calgonit with other brand at the same segment? • No, I have used Calgonit since its lunched. Bahçeşehir University - Qualitative Research Methods

  5. Usage of Calgonit • What is the most important reason, users do not want to accept this change? Is it habituation? • Users do not want to change their consuetude easily. It is difficult to give up before usages. Bahçeşehir University - Qualitative Research Methods

  6. Usage of Calgonit • What is the most important reason, users do not want to accept this change? Is it habituation? • Users do not want to change their consuetude easily. It is difficult to give up before usages. Bahçeşehir University - Qualitative Research Methods

  7. Usage of Calgonit • What is the most important reason, users do not want to accept this change? Is it habituation? • I absolutely think that, this sitaution is adbantage for competitors. This advantage continous until the name of Finish known by users. Bahçeşehir University - Qualitative Research Methods

  8. Usage of Calgonit • Do you remember any advertisement on TV, newspaper, billboards etc.? • No, I did not see any advertisement. Additionaly, I learned the brand name change with this interview. That is, there is no correct strategy implemented. Bahçeşehir University - Qualitative Research Methods

  9. Questions and Explanations Bahçeşehir University - Organizational Theory

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