210 likes | 318 Views
Czech Internet Forum 2009. The World of Search. China (2001). S. Korea (1999). Czech Rep (1996). Global players do not win everywhere. Russia (1997). Value of Local Knowledge. Russian market. Russia’s Leading Search Engine. Liveinternet.ru -- Nov 09. Russian market.
E N D
China (2001) S. Korea (1999) Czech Rep (1996) Global players do not win everywhere Russia (1997) Value of Local Knowledge
Russian market Russia’s Leading Search Engine Liveinternet.ru -- Nov 09
Russian market On a growing market Liveinternet.ru – Nov 09
Comscore data The fastest growing search engine in the world
History The idea to combine computer search & linguistics The first contextual banner is displayed Bible search software Internet conference with the President of Russia Proprietary anti-spam software Breakeven point achieved in Q3 Search for patents bureau 2005 2007 2003 2000 1993 1997 2009 1989 1994 1998 2004 2006 2002 Yandex School of Data Analysis Fact extraction technology in Yandex.News Yandex.ru website is launched The team joins CompTek Incorporation of Yandex Yandex Advertising Network “parallel search” technology From creative idea to a leading Russian technology company
Russian market Mission:To answer questions Explicit and implicit
SERP Explicit answers
Yandex Highlights Implicit questions
Yandex Highlights Implicit questions News Mail Market Traffic jams/maps Photo Sharing Weather Auto Blog search Money
Search Ad Targeting Technology + Information = Product matching Machine learning Computer liguistics Mail anti-spam News, blogs aggregator Traffic jams
Traffic jams GPS tracks aggregator (Web-2.0 for mobile devices)
Search = Web, Maps, News, Blogs, Pictures, Video, Goods, Auto, Music, Enciclopedia, …
Components of success • Technology • Technology • Technology • Local services • Local infrastructure • Local culture
Yandex data centers Local infrastructure Our own datacenters make Yandex stable and accessible from different Russian regions
Q&A Questions? Yanswers.