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BGFM+ An Innovative Desk Exerciser. ME 553 – Group 8 Ryan Berg Ana Castañeda Steve Goodman Jeff Hammes. Tonight’s Agenda. Statistics Storyboard Product Opportunity Statement Data Compilation Existing Products Value Analysis Product Solution - BGFM+ Business Model – Marketing
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BGFM+ An Innovative Desk Exerciser ME 553 – Group 8 Ryan Berg Ana Castañeda Steve Goodman Jeff Hammes
Tonight’s Agenda • Statistics • Storyboard • Product Opportunity Statement • Data Compilation • Existing Products • Value Analysis • Product Solution - BGFM+ • Business Model – Marketing • Questions • Back Up
Statistics Statistics – Ana Storyboard – Ana Opportunity Statement -Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up • Science Daily 2012 Release • People sit on average for 5 hours and 41 minutes per day. • Individuals who sit longer at work sit more outside of work • Long term sitting has been associated with a decrease in mental well being.
Statistics – Ana Storyboard – Ana Opportunity Statement -Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Workout vs. Sleeping Back up Links My Clean Movie You Tube My Dirty Movie You Tube Workout vs. Sleeping
Product Opportunity Statement Statistics – Ana Storyboard – Ana Opportunity Statement -Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Desk Exercise Design a product that improves the fitness of someone that works at a desk all day. Millions of Americans sit at a desk at work every day and the obesity rate is increasing. The largest obstacle for exercise is time. Why not concentrate on the computer, while minimally exercising. Current products on the market are very expensive, i. e. treadmill desks and others are hard to concentrate on work while exercising.
Survey Results Are In! Statistics – Ana Storyboard – Ana Opportunity Statement -Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up • We organized and executed a survey for working adults of all ages and sex • On a scale of 1 – 5 , 1 being least desired and 5 being the most desired, we asked folks questions regarding exercising at their desk.
Existing Desk Exercisers Steelcase Walk Station Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up TrekDesk Lifespan Verseo Freedom Cycle Compact Digital Exercise Bike Stamina InStride Folding Cycle
Existing Desk Exercisers Cont’d Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Drive Medical Exercise Peddler Stamina InStride Folding Cycle Gaiam Balance Ball Chair The Resistance Chair Exercise System Finger Weights for Health and Wellness Grip Master Hand Exerciser
Existing Weight Loss/Calorie Burn Services Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Virgin Health Miles Pedometer Incenta Health Diets GPS Watch
Value Gap Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up • Existing Desk Exercisers do not offer features that are available on Existing Weight Loss/Calorie Burn Services.
Value Analysis Graph Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
BGFM+ Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Design Evolution
BGFM+ Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Design Evolution
BGFM+ Statistics – Ana Storyboard – Ana Opportunity Statement - Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Design Evolution
Prototype Images Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
How does the BGFM+ work? Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Html output CSV output Link to Video Backup Link to Video
How does the BGFM+ work? Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
BGFM+ Exercises Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
Innovation Multitask Unobtrusive Automatic Clean Provides Incentives Real Time Feedback Cheap Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
Cost of BGFM+ Cost of the prototype was ~25 USD Arduino - 15 USD (2.472 in bulk) Thigh Master - 10 USD (0.10 USD in bulk) Transistors - Had on hand (2x0.01400 USD in bulk) Resistors - Had on hand (3x0.001 USD in bulk) LED - Had on hand (1x0.13830 USD in bulk) Prototype Board - Had on hand PCD - (~1 USD in bulk, swag) Bulk pricing = 2.472 + 0.1 + 2*0.014 + 3*0.001 + 0.1383 + 1 = 3.7413 USD Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
Workout Buddy Process Flow Diagram Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up Workout Buddy Website
Workout Buddy Service (ADMIN Setup) Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up • Stakeholder • Businesses • What do stakeholders want? • Easy to use • Flexibility to types of goal (weight, calories…etc) • Flexibility across location/platforms (user) • Who are the clients? • HR Personel • Intuitive interface Sign In Verify Decides Prompt Menu Select Setup Process Request Enter Goals Prompt Goals Submit Goals Save to Cloud If “EDIT” Selected Decides Prompt Menu Select Edit/Quit Process Request Send Quit Confirmation User Sub System App (Cloud)
Workout Buddy Service (Workday Portion) Sign In Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up • Stakeholders • Businesses • Employees (Users) • What do stakeholders want? • Improved health of workforce (both) • Low cost (both) • Increased productivity (both) • Feedback of progress (user) • Flexibility across location/platforms (user) • Who are the clients? • Employees • Must be easy to use • Exercise not too sweat inducing • Must provide feedback/incentive • Would like to be adjustable to different levels of fitness Verify Prompt Menu Decides Select Timer Count Down ALARM! Prompt Menu Decides Request Connection Select Exercise Establish Connection Connection Established Connection Established User Exercises If “Timer” Selected Track Calories Prompt Menu Decides End Connection Select End Disconnect Prompt Menu Confirmation Decides Select End/Timer Shutdown User App (Cloud) Sub System (Equip)
Workout Buddy Service (User Reporting) Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up • Stakeholder • Businesses • Employees • What do stakeholders want? • Flexibility across location/platforms • Who are the clients? • Employees • Charts of key metrics (history) • Comparison to goal • Awards Earned (Incentives) • Current level Sign In Decides Verify Prompt Menu Select Report Query Data Generate Report If “New” selected Decides Select New/Quit Process Request Send Quit Confirmation User Sub System App (Cloud)
Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up
Statistics – Ana Storyboard – Ana Opportunity Statement –Ana Data Compilation - Steve Existing Products – Ryan Value Analysis - Ana Product Solution CAD Model – Ryan Prototype – Steve Innovative - Steve Service - Jeff Business Model Questions Back Up