2012 Business School Competition Approach & Plan Versus

1. 2012 Business School Competition Approach & Plan Versus

2. After 5 years of hosting case competitions with both CU’s and CSU’s b-schools, it is time for the schools to compete head-to-head with state of Colorado watching So what is this? • RAS & Associates has worked successfully with both universities and large corporations to provide students a rich ‘real world experience’ while providing the client sponsors a platform to recruit, get new thinking and solutions to strategic questions • From the beginning, the concept focused on providing the students with a competitive advantage during the interview process and beyond… • Now in its 5th year, both universities have agreed to compete head-to-head prior to the Thanksgiving Holiday • We seek support from an organization ‘like’ the Colorado Innovation Network or other organization that seeks to enhance the competitiveness of the State, its Universities and its people • Additionally, we seek a premier corporate sponsor, which will define the case So why should we do this? • CSU & CU get a platform to showcase their business schools, their students, and a forum to challenge each others intellectual superiority • The State of Colorado gets to promote two if its premiere universities and spotlight the attractiveness of conducting business within the State • This event provides a special experience for the corporate sponsor to engage with universities, showcase its business success and to promote its brand and vision

3. The Industry Partner, University, and RAS & Associates must work together to achieve a successful end result for all Who Expectations & Roles Company Sponsor Vetting Criteria • Primary sponsor • Facilitates & coordinates case logistics • Determines corporate sponsor • MCs case competition • Assigns professor delegate • Each school determines its own criteria for student participation • Helps ‘facilitate’ University engagement & PR • Headquartered in Denver • Focus on innovation - leader within respective industry • Agrees to expectations set by founding committee • Sponsorship at CEO Level – Quorum of executive team is present at final presentation • Leverages relationships to lock-in ideal Colorado sponsor • Promotes event leveraging existing channels and assets **Notional

4. Timeline 2012 Colorado St. University and Colorado University case Study Competition Nov Oct Aug Sept Dec We are here! Complete: 8/23 Validate Concept with CSU & CU 9/3 Validate Sponsor Short List 9/25 Sign Platinum Sponsor Obtain agreement from all Stakeholders 10/1 Sign Supporting Sponsors Case Competition held on 11/13 or 11/15? 9/10 Lock up Case Date with Venue Determine Case Date & Location 10/8 Validate Transportation Location Confirmed By 9/19 11/1 Validate All Logistics Identify all Logistical Needs 9/3 Define University Marketing Plans 10/1 Execute DBJ, Media Marketing Activities 12/1 Post Mortem Build & Execute Integrated Marketing Plan 9/10 Define Partner Marketing Plan Legend Recurring Weekly PM Meetings Completed Activities In Progress Activities Event Date

5. Current Action Item List

6. We are currently monitoring several risks, but have no issues

7. Appendix

8. PROPOSED: Sponsorship Levels • Platinum Sponsors: • Company Sponsor $5,000 • Colorado State University • Colorado University • Gold Sponsors – Donation of $1,000 • Various other sponsors • Silver Sponsors – Donation of Services • Food Sponsor • Beverage Sponsor • Venue Sponsor • Print Sponsor (Denver Business Journal, College of Business Newsletter, etc.)

9. With the proper level of commitment, everyone wins • Industry Wins • Recruiting: Identify, interact with, and recruit the students that are best fit for your organization • Community: Contribute to the long-term development of our universities and future business professionals • New Ideas: You never know, “wild ideas” from a 21 year old might spark an insightful idea • University Wins • Student Development: Offers students real-world opportunities to build and deliver meaningful presentations to industry executives and managers • Career Placement: Gives students the opportunity to get to know, and impress, a potential employer • Stronger Community Relations: Universities thrive on the strength of the surrounding community • RAS & Associates Wins • Build Relationships: Demonstrating to the marketplace who we are, our culture and focus on leadership • Community: RAS & Associates has always been committed to making Colorado a better place to live, work, and play • Pride: Many of our employees attended Colorado’s universities and enjoy giving back • State of Colorado • Build Relationships:Direct support of Colorado Businesses – especially during an election year • Community: RAS & Associates has always been committed to making Colorado a better place to live, work, and play • Pride:Demonstrates the State’s support of CU, CSU and the business community working together where 1+1=3 “This is a beneficial opportunity for everyone involved” Bill Shuster, Colorado State University Professor

10. Below is an example of a case study Lockheed Martin conducted with Colorado State University in the Spring of 2009 Situation Lockheed Martin Space Systems (LMSS), along with RAS and Associates (RAS), presented the following challenge to a class of senior CSU business students: Assess Lockheed Martin Space Systems business portfolio and present ideas on how they should position themselves for future success Approach / Series of Events RAS coordinated with LMSS and CSU to set a schedule for the semester RAS delivered a Project Management Best Practices to the CSU students LMSS welcomed the CSU students to their production facilities, gave a tour, and held several interactive sessions to provide additional direction for their case study RAS & LMSS conducted brief teleconferences with each student team to answer final questions in advance of their presentations CSU students completed their assessments, built their presentations, and delivered their messages to a panel of LMSS executives Results LMSS: Identified and hired their top prospects from the class Colorado State University: Provided an invaluable experience to their students RAS & Associates: Strengthened relationships with both LMSS and CSU “Working with CSU and RAS & Associates provided an opportunity for us to see high quality, graduating students demonstrate some of the critical technical skills and leadership attributes we need in new recruits.” Rick Facchinello, LMSS Controller