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How CRM can work for smaller charities

How CRM can work for smaller charities. Corporate Fundraisers SiG – June 2008. Bill Giles – Interim Corporate Partnerships Manager – Child Accident Prevention Trust. Bill Giles Freelance Fundraising. Child Accident Prevention Trust (CAPT). Corporate Fundraisers SiG – June 2008.

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How CRM can work for smaller charities

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  1. How CRM can work for smaller charities Corporate Fundraisers SiG – June 2008 Bill Giles – Interim Corporate Partnerships Manager – Child Accident Prevention Trust Bill Giles Freelance Fundraising

  2. Child Accident Prevention Trust (CAPT) Corporate Fundraisers SiG – June 2008 • Small National Charity • Income circa £650k • One Fundraiser • All fundraised income from Corporates Bill Giles Freelance Fundraising

  3. Why Corporate Fundraising? • Many companies produce safety products for children/babies • CAPT brand well recognised in child safety circles • Copy Cat principle, see others do it and copy idea Corporate Fundraisers SiG – June 2008 Bill Giles Freelance Fundraising

  4. Income generation for CAPT • Currently 5 Cause Related promotions • Longest now into third year • None generate more than £15k per annum • Won’t accept less than £5k guarantee • Very low % of product sale price to CAPT • Bigger options on the horizon Corporate Fundraisers SiG – June 2008 Bill Giles Freelance Fundraising

  5. Can we replicate this in our charity? Corporate Fundraisers SiG – June 2008 Bill Giles Freelance Fundraising

  6. Do you want to? • Building corporate relationships is hard work and resource intensive • As a small charity you have to have a niche cause or brand • Other methods of fundraising may/will produce more £ more quickly Corporate Fundraisers SiG – June 2008 Bill Giles Freelance Fundraising

  7. RememberCorporates are stingy!They give less than 1% of total charitable income in the UK Corporate Fundraisers SiG – June 2008 Bill Giles Freelance Fundraising

  8. ? Corporate Fundraisers SiG – June 2008 Bill Giles Freelance Fundraising

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