How to Use Conversion-Focused Website Design to Get More Clients

1. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 How to Use Conversion-Focused Website Design to Get More Clients

2. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 MAKING SEO WORK FOR YOUR LAW FIRM • A good SEO strategy is an important tool in your marketing arsenal, but if you stop there you’re missing out on an opportunity to convert more visitors into loyal, longtime clients. • When you’re planning your marketing and SEO, be sure to give some thought to conversion-focused web design. • Best Website Design Services for Lawyers • The goal of SEO—we’re told—is positioning your website to come up on the first page of search results so that people will find you quickly and select your firm over the competition. • If you get this SEO thing right—and invest significantly in a winning strategy created by an law firm SEO expert—you will see a substantial increase in website traffic. • The little secret SEO vendors won’t always tell you? The key to a meaningful and successful SEO strategy isn’t traffic; it’s conversion.

3. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 What Is Conversion-Focused Website Design? • Conversion-focused website design is one that gets your website visitors to engage with you by responding to your calls to action. • A conversion-focused website will have one goal (for example, “book a consultation”), and every visual element and piece of information on the site will be dedicated to that goal. • Designing your website around this single goal requires you to think like a client.

4. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 How Can I Convert More Visitors into Clients? • Know your target market • Provide valuable content • Use simple, easy-to-read design • Include a clear call to action

5. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Know your target market • You should know who your law firm’s most likely and ideal clients are, what they’re interested in and how they might search for an attorney. • Think of SEO as the road map that gets a client to a destination, and conversion-focused web design as the way you convince them to stay awhile.

6. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Provide valuable content • Many law firms offer blog articles that answer frequently asked questions in their practice area, such as “What are my rights when I’m pulled over for a DUI?” • This allows you to demonstrate your expertise and make the visitor feel like they’re getting value out of coming to your site.

7. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Use simple, easy-to-read design • If people can’t read your site, they certainly won’t engage with your content or respond to your call to action. • Make sure your design is easily readable across different browsers, operating systems — and especially mobile devices.

8. Email us:info@conroycreativecounsel.com Call us: +1 855 835 5329 Include a clear call to action • Finally, once you have a visitor’s attention, you need to tell them what to do. Include a clear call to action on each page of your website. • Making a good first impression is critical to convincing potential clients to hire you. If you waste your website’s potential to engage visitors, you’re missing a valuable tool in your marketing arsenal.

9. Contact Us We are always happy to make valuable new contacts. info@conroycreativecounsel.com https://conroycreativecounsel.com Irvine, CA, USA Zip Code: 92618 855.835.5329