Learn and Implement Accelerated Mobile Pages

1. Learn about Accelerated Mobile Pages and why your website needs it right now!

2. What is an Accelerated Mobile Page? It is true thatconsumersandbusinesses alike aremovingtowardamobile-first mindset. We would be understating the case if we said that users consult their mobile phones before making purchases.Thepercentageofmobileinternet usershassurpassedthat ofdesktops worldwide. AMPwas quite abig dealwhenit was first released.Google insisted it was here to stay,asdid many large sites like Twitter. AMP has, however, received less attention in recent years. Google quietly took away the AMP icon in 2021. WheredoesAMPfit in? Isit relevant today?Isit relevant atall? You will learneverything about AMP (accelerated mobile pages),including whatit is, what it does, howit works,the pros andcons,andwhetherit is worthyourtime andenergyto implement in 2021.

3. Bounce Rate Impacted by Page Speed Mobile web page bounce rate is affected by speed. It is important to point out that for mobile site bounce rates, speed is primarily considered in two perspectives, namely, page load time and DOM readiness: DOMready time:The DOM ready time measures the time it takes for the browser to parse the HTML codeof apage.TheDOMreadytimeis the bestpredictor ofbouncerate. ● It is necessary to read and parse HTML code before any page elements, such as images, can be loaded, even ifthe useris unawareofit. Slow-loadingwebsitesarecausedby taking toolong toprocessHTMLcodes.To speed up the DOM-ready time of your mobile web page, avoid putting JavaScript on your page because it blocks the browser’s ability to parsethe HTML. JavaScriptis used to loadthird-partyadsandsocialwidgets fromexternal servers. Full-page load time: An image, font, CSS code, and so on, take time to load on a website. The bouncerategoesdownwhenafull pageloadsquickly. ●

4. Optimizing images, fonts, and avoiding third-party files that could slow the loading time of your webpageisthe bestwayto ensure afasterfull-pageloadingtime. The average user is likely to abandon a page if it loads slowly. What’s worse, 79% of users won’t return once they’ve experienced aslow experience. Takealookatthese startling factsregardingpageloadingtime: Over a 3G connection, a mobile site usually loads in 19 seconds, and 77% take over 10 seconds to load. The extra time it takes for a web page to load lowers conversions by 20%. Compared to 19-second sites, sites with a5-secondloadtime generated2x moremobile adrevenue. More than half of users who had difficulty accessing a mobile site are unlikely to visit the site again. ● ● ● Whyis this important? In the event the mobile page does not load immediately, it won’t be fast enough for users. They’ll bounceandprobablywon’t return. Yourmobilewebsite andpost-clicklandingpagesmustbeAMPlified sothat this does not happen.

5. The Pros and Cons of AMP? In February 2016, AMP became visible in search results for the first time. The internet marketing experts saidit wasthe future. Overthe years,however,theshine haswornoff. It appears that users are losing trust in AMP since Google no longer displays the AMP badge in search results. Additionally, Kinsta’s casestudyfoundAMPreduced salesleadsbyawhopping59 percent. With AMP, content loaded much faster on mobile devices simply by doing away with more complex coding.Mobiledevices makeupoverhalfof allinternet traffic,so this is vital. As well as the advantages, there are also a few disadvantages. Here are the upsides and downsides of AMP.

6. Accelerated Mobile Pages Pros Userscanview AMP-stylecontent thatis stripped down,whichhasseveraladvantages.These include: By eliminating non-essential elements, AMP can speed up the loading time of websites. Increasing numbersofpeoplehaveaccesstothe internet via their mobile devices, whichiscrucial. Faster page loading times are more important in search rankings than AMP. As a result, your website mightrankhigheronGoogle. The process of implementing AMP on WordPress is simple and quick, at least for WordPress sites. AMPresults infaster load times and higher search rankings. Site owners wereattracted to a plug-in to getmorevisitors. ● ● ●

7. Accelerated Mobile Pages Cons AMP does not appeal to everyone. It has received some backlash. So, what are the cons of AMP? Read on to find out. WordPress is mandatory: You need coding expertise and help from your developer to create an AMP page if you don’t have WordPress. If youdon’t have WordPress, you’ll need to create one from scratch. AMP pages are less monetized: AMP pages display fewer advertisements, which is good for speed butnotso goodif you relyonadvertisements for yourincome. Analytics limitations: The AMP page actually sits on Google’s servers, so standard analytics tags cannot be added to it. Changes are difficult to observe, so you can’t tell how they affect traffic and impactyourwebsite. Content and design customization are impacted:AMP strips out a lot of “unnecessary” elements, butthose elements canbe usedto boosttraffic orpromotebranding. Lead generation is restricted: Furthermore, AMP strips forms and downloadable assets, which makesit harderfor sites togatherpotential customers’contactinformation. Social sharing limited: Due to the fact that most social share buttons are developed using JavaScript,theymaynoteven displayproperly. ● ● ● ● ● ● There are many cons to AMP, as you can see. While AMP’s primary function is to increase site speed, there aremanyother waysto doso.

8. Should you Use Accelerated Mobile Pages? Google search results might favor AMP caching because it offers faster loading times, but it comes with somepitfalls. For starters, AMP does not work unless the user clicks on the AMP version as opposed to the canonical one. Studies have shown that server requests can be cut down by as much as 77 percent if AMP is implemented correctly. But if the implementation has flaws, the server will probably not offer the AMP version ofthe document. Although analytics for this is growing, tracking AMP pages through Analytics, Ads or DoubleClick is still somewhatlimited, asmentioned inoneofthe cons. AMP implementation involves sacrificing an important part of your website’s UX. Compressed HTML code will prioritize efficiency over creativity any day. AMP pagesarealso limited in their ability to contain more advertisement tags, not just rendering images. Inaddition, the WordPress plugin affected the ease ofimplementing this code. Though the AMP project was met with great fervor on its launch, development has been sluggish, and manyusershaven’t evenbegunto realizewhatAMPserved content onamobiledevice is.

9. How do I stop Accelerated Pages on my Phone If your internet connection is slow, AMP might be the answer. A simplified version of the site should not be forced on users with high-speed internet. Adding to the problem, Google does not offer a way to disablethe feature. Here aresome waysto deactivate AMPifyoufind it annoying. 1. Change the search engine you use AMP (accelerated mobile pages) is a Google product, as the name implies. By using a different search engine, GoogleAMPcanberemovedentirely. Some of the best substitutes to Google are Microsoft Bing and DuckDuckGo. AMP versions of sites aren’t forced on their users by these search engines. In addition to Microsoft’s search engine, you might also consider Yahoo,whichisoneofthe oldestsearchengines anddoesn’t include AMPwebsites either.

10. 2. Switch to a new browser At the time of writing, Google Chrome has no option to turn off AMP. So, if you want to block AMP, your best bet is to try a different browser. You have many options here but let’s discuss the most effective ones. There is no doubt that Firefox is one of the best browsers available. There are many varieties of it, like Stable, Beta, Nightly, and Focus. You won’t have to do anything to disable AMP on these versions of Firefox. Inaddition, DuckDuckGodisplaysmobile sites that arenotAMPcompliant. 3. View in desktop mode All browsers provide this option. There might be a slight difference in the name, but the results will be the same. Only mobile websites can make use of AMP. Therefore, switching from mobile to desktop can remove AMP. If you are using Chrome, you can do so by tapping the three dots at the top right corner and selecting Desktop.

11. AMP is the Future The lackluster marketing campaignGoogleran for AMPand skepticism towards Google itself led to many webmastersandusers beingunawareofAMPfor awhile. There has been a significant increase in adoption. We noted earlier in the year that 31 million domains adoptedAMP.Twoyearsago,fewer thanamilliondid. The rate of adoption for AMP and other similar technologies will greatly accelerate as SEO shifts away from computer towers and towards mobile devices and screens. The existing platforms are now in chargeofmakingthistransition easier forusers.