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Internet Portal of the Hungarian Academy of Scienes. www.mta.hu www.mta.hu/english www.tudomanyunnep.hu. A bilingual portal site. Hungarian Science Festival www.tudomanyunnep.hu. news agency for Hungarian S&H international and networked context attractive, offering hot topics
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Internet Portal of the Hungarian Academy of Scienes www.mta.hu www.mta.hu/english www.tudomanyunnep.hu
news agency for Hungarian S&H international and networked context attractive, offering hot topics innovative services, marketing tools catalyst international focus, English is stressed institutional PR site, limited to HAS national focus, meritocratic reliable source of accurate info answering academic needs mirror more emphasis on Hungarian language Possible roles of the portal
Competition or cooperation ? NATIONAL university portals library sites institutional portals INTERNATIONAL academies,universities EU science portals e-science initiatives
Competition or cooperation ? NOT-FOR-PROFIT kutdiak.hu mindentudas.hu escience.hu DOTCOM MEDIA science sections of major news portals TV channel sites
Know your constituency! • members of the Academy, scientists, univ. professors, researchers • research managers • editors and journalists of science section (print and e-media) • politicians, decision makers • traditional audience of public science
Formulating the mission • bilingual portal site for Hungarian-related science and humanities • reliable reference site providing information and news related to HAS both as public body and as an institution • offers services employing all innovative means of web technology (databases, newsletters and more to come… • in close cooperation with the (mostly NGO) science web sites
OFFICE of the Academy RESEARCHERS: members of HAS and non-members alike INSTITUTIONS: research institutes, research groups EDITORS of www.mta.hu CONFERENCE organizers PARTNER SITES of research institutions and NGOs (Hungarian and EU) Resources at and outside HAS
Networks, syndicated news • limited and shared audiences • HAS representative of Hungarian science • networked science – joint efforts in communications
Content: from text to video • institutional info • S & H news • events diary • video library (NIIF) • press clippings
Services: from databases to newsletters • integrating role: linking to all databases developed at HAS • weekly Hungarian, quarterly English newsletters
Usage statistics • monthly: • 29,000 distinct IP-addresses view the portal at least once per month • 1 million page impressions • most frequently used pages: • members, events diary, news, calls for proposals • newsletter • over 2200 registered addressees • web-based content management system • quick operation, important news items may be published within a few minutes
Advantages and opportunities • mta.hu well known url, „good address” • portal structure: independence + integrity • weekly newsletter proved to be an effective tool to spread the word about HAS and Hungarian S&H • growing importance, growing responsibility