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Foursquare in 14 min

Foursquare in 14 min. What is Foursquare? How do I Foursquare? Why Foursquare? Grab the popcorn. WHAT IS FOURSQUARE?. Location-based social media 3 Million Users Started for individuals A ‘game’ for earning points, prize badges, mayorships , coupons, etc.

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Foursquare in 14 min

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  1. Foursquarein 14 min What is Foursquare? How do I Foursquare? Why Foursquare? Grab the popcorn

  2. WHAT IS FOURSQUARE? • Location-based social media • 3 Million Users • Started for individuals • A ‘game’ for earning points, prize badges, mayorships, coupons, etc. • Geo-marketing tool for businesses and brands • Coke • Harvard – The North Face, Gap, Bravo/Sephora • Connects other social outlets

  3. How DO I FOURSQUARE? • Create Account at www.foursquare.com • Find Friends • Download App • Check In, Share Tips, Eat Free Pizza

  4. WHY FOURSQUARE? Leveraging Foursquare as a Business • Claim Your Location • Set up Standard Account or obtain Brand Account • Get your customers to share and interact with your business • Honor them. Checkins are the new discount ‘coupons’ • 1 User check in = 1000’s • Partnership. Custom Badges • Announce on other Social Channels • Build your Brand presence • Don’t allow employees to check in • Use the Foursquare Specials Feature • Leverage Analytics

  5. More Basics Badges Apps/Websites

  6. SOME SELECT BADGES Bender / Checkin 4 nights in a row School Night / Out past 3am in a work week Crunked / 4+ stops in one night Swarm / Check in with 50+ other people Douchebag / Checkin to a series of locations tagged "trendy" (bars, stores, etc) Adventurer / You’ve checked into 10 different venues! • More Badges

  7. APPS/WEBSITE EXAMPLES MisoTrendy Helps you find the most popular places around any location. http://foursquare.com/app/misotrendy QRCheck.in This web site is check-in barcode generator. Venue owner can create venue barcode for make easy check in. User can use all mobile for scan barcode and check-in this venue

  8. WebsiteIntegration API Analytics

  9. FOR CLIENTS • Evaluate goals and fit • Utilize API • Display customer tips onto your webpages like testimonials/reviews • Claim location, post a badge • Announce on Social Channels • Monitor, evaluate, modify

  10. ANALYTICS

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