1 / 9

The Science of Alliance

The Science of Alliance. November 2013. Expectations. Make it easier to engage with customers in a more co-ordinated way Move up the value chain Handle the issue of ‘co- opetition ’ Help us work more closely together Improve joint planning Capitalise on understanding each other better.

sierra
Download Presentation

The Science of Alliance

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Science of Alliance November 2013

  2. Expectations • Make it easier to engage with customers in a more co-ordinated way • Move up the value chain • Handle the issue of ‘co-opetition’ • Help us work more closely together • Improve joint planning • Capitalise on understanding each other better The Science of Alliance

  3. Agenda for this Meeting • Thought-starter on making partner or alliance arrangements work • Look at the human dimensions • Understand the impact of behavioural style • Interpret aspects of my own style • Undertake some joint planning with references to styles The Science of Alliance

  4. The Science of Alliance • The race for the world • The race for the future “No one can go it alone” Hamel & Doz The Science of Alliance

  5. The Business Drivers Behind Alliances • To build critical mass and capability in chosen markets without adding resources • To differentiate through process, not product innovation • To lock in customers and co-suppliers and lock out competition The Science of Alliance

  6. The Business Drivers Behind Alliances • To piggyback distribution and market intelligence • To leverage their customer base and stretch their brands • To gain relatively low-cost, low-risk entry to new markets • To meet expectations of stakeholders The Science of Alliance

  7. Common Issues in Alliances • Transparency • Unequal partners and their shifting commercial value • Changing or unclear business objectives • Turnover of key players in the relationship The Science of Alliance

  8. More Common Issues in Alliances • Unrealistic expectations • Culture- or values-driven antipathy • Communication/conflict/escalation systems • Confusion about strategy and inter-dependence The Science of Alliance

  9. Contact Details Contact details Peter Grundy Managing Director the Partnership 01634 846992 07956 667233 peter.grundy@the-partnership.com The Science of Alliance

More Related