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Analyzing International Opportunities

Analyzing International Opportunities. List each key factor to assess in national business environments Discuss measuring potential in emerging and industrialized markets Identify three key market research difficulties Explain the usefulness of each secondary data source

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Analyzing International Opportunities

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  1. Analyzing International Opportunities

  2. List each key factor to assess in national business environments Discuss measuring potential in emerging and industrialized markets Identify three key market research difficulties Explain the usefulness of each secondary data source Describe each method of primary research Chapter Preview International Business 3e

  3. Step 1 Identify basic appeal Step 2 Assess national business environments Step 3 Measure market or site potential Step 4 Select the market or site Screening Markets and Sites International Business 3e

  4. Basic demand Climate Absolute bans Available resources Labor Materials Financing Identify Basic Appeal International Business 3e

  5. Market selection Global product Tailored product Site selection Education level Technical skills Work ethic National Forces: Culture International Business 3e

  6. Government regulation Investment barriers Profit repatriation Government bureaucracy Administrative delays Political stability Unforeseen political change National Forces: Political/Legal International Business 3e

  7. Country finances Trade and investment policies Currency and liquidity Logistics Country image National Forces: Economic/Other International Business 3e

  8. Infrastructure and market access Internet access Content and standards Legal matters Privacy and security Intellectual property Financial issues Electronic payments Tariffs and taxation National Forces: e-Business International Business 3e

  9. Demographics Competitors’ market shares Import/Export volumes Distribution network Marketing approaches Retail sales levels Income elasticity Potential: Industrialized Markets International Business 3e

  10. Market size Market growth rate Market intensity Market consumption capacity Commercial infrastructure Economic freedom Market receptivity Country risk Potential: Emerging Markets International Business 3e

  11. Field trips Engage in negotiations Gain firsthand exposure Contact customers / others Competitor analysis Access to inputs Competitors’ numbers/shares Competitors’ strategies Channel access Customer loyalty Select the Market or Site International Business 3e

  12. Availability of data Comparability of data Cultural problems Market Research Difficulties International Business 3e

  13. International organizations Government agencies Industry/Trade associations Service organizations Internet and World Wide Web Secondary Data Sources International Business 3e

  14. Trade shows and missions Interviews and focus groups Surveys Environmental scanning Methods of Primary Research International Business 3e

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