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POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL

POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL. THOUSANDS ATTENDED.

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POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL

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  1. POST SHOW REPORT Southern Women’s Show October 14 - 17, 2012 Orlando, FL

  2. THOUSANDS ATTENDED The 22nd annual Southern Women’s Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.

  3. SCENES FROM THE SHOW

  4. SPECIAL GUESTS Celebrity appearances attracted media attention and guests! From national celebrities and celebrity crafters to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained. Teresa Giudice, The Real Housewives of New Jersey Kristy Villa, The Balancing Act on Lifetime TV Kathy Cano-Murillo, Celebrity Crafter Margot Potter, Celebrity Crafter Deidre Hall, Days of our Lives

  5. POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Women’s Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show.

  6. MILLIONS OF IMPRESSIONS The Southern Women’s Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage, and television, radio, newspaper and magazine exposure throughout the region.

  7. TELEVISION ADVERTISING The following television partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 3,633,114 impressions! 483 Spots 204,308 Impressions 37 Spots 728,806 Impressions 18 Spots 1,080,000 Impressions 41 Spots 1,620,000 Impressions

  8. RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 2,349,500 impressions! 118 Spots 1,134,100 Impressions 90 Spots 173,600 Impressions 112 spots 110,600 Impressions 185 Spots 641,100 Impressions 92 Spots 177,600 Impressions 68 Spots 112,500 Impressions

  9. NATIONAL TV EXPOSURE The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The program came to life at this year’s show with a large “show within the show” pavilion. The Balancing Act provided the following added exposure: • Promotion of the show in 50,000 Balance Your Life Magazine Guides • Email to 50,000 VIP club members • Production of a 60-minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households! • Promotion on www.thebalancingact.com See the Southern Women’s Show episode on December 4th and 11th!

  10. PRINT ADVERTISING Nine (9) advertisements in The Orlando Sentinel promoted the show throughout a three week campaign, generating over 1,592,406 impressions. The show was also advertised in Orlando Magazine to a potential reach of 135,600 readers. The Official Show Program promoted sponsors, exhibitors, celebrity guests, special features and stage schedules. 7,500 copies of the program were distributed to guests onsite.

  11. PUBLIC RELATIONS Press releases, media alerts and personal outreach by our Public Relations firm resulted in numerous articles about the show that highlighted show sponsors, exhibitors, celebrity guests and special features. In total, press clippings and articles generated 950,080impressions.

  12. WEB, FACEBOOK, E-NEWS Show connected with thousands of fans through website, Facebook and weekly E-Newsletter campaigns! • 114,090 web impressions • Weekly status updates to 4,765 Facebook fans • Six E-Newsletters to 42,113 subscribers

  13. COUPONS & TICKETS Money saving coupon and ticket offers drove attendance! Electronic coupons were available through the show website, and discount tickets were sold at over 70 Walgreens stores to provide guests with special savings and stimulate show traffic. In addition, thousands of complimentary admission tickets were distributed to sponsors, media partners and exhibitors to help spread the word and boost attendance.

  14. RETAIL EXPOSURE Hundreds of posters, table tents and register cards decorated the city and built awareness locally! Signage was displayed in local boutiques and retail stores, and in over 70 Walgreens locations to promote the show and boost attendance.

  15. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! 105.9 Sunny FM 5-hour Energy A Chair Affair, Inc. A Spice AboveA&E International AAA Auto Club South Abbott Laboratories About TimeAboutSatelliteAdvanced UrogynecologyAdvocareAERUS ELECTROLUX Alexander's - Tervis Tumbler All Natural Dips Almon Gunter Motivates, Inc. AlmondinaAlternaScapes - artificial grass. real solutions. AltrientAmerican Heart Association American Laser Skincare American Travel Partners, Inc. Amway Angelluz Religious Jewelry Anne's DumplingsAny Lab Test Now Arbonne International Skin Care and WellnessArtful AwakeningsArturo Cosmetics ASEA Asylum Fashion House LLC Chevrolet Chocolate Shop Wine Christelle's Jewelry Cigma - Hair Tools Cigma - MoonglowClassy Girl BoutiqueClementine Design Clic Eyewear ClipCo LLC Cochlear Americas Coco For Me Colesce Fashions & Custom Fitted Bras CollaborativeWEALTHCranston Jewelry Creative Accents FL Crime Prevention Security Systems of Orlando Cruise Planners - Gayle Whitt KonnerthCulligan of Florida Cutco CutleryDance It Studio David & Lord DenTekDesign Group Jewelry Designs by Alex SimkinDevcon SecurityDi's Dazzle Dianetics / Scientology of Tampa Dillard's DirectBuy of OrlandoDiva Daisies, LLC B&G WineslushiesBag Shop Balance Your Life Pavilion Bandals ShoesBeaches of Fort Myers & Sanibel BeautiJunkiBeautiControl Mobile SpasBeauty Tech, Inc BEIJO BAGS Belk Bent Twig Designs Bernina Sewing Centre Inc Bev Shots Big Fish Games Biltmore InspirationsBJ's Wholesale Club Blingy Boutique Blue Ridge & Great Smoky Mountains Bowman Hall PublishingBrazilian Bra Straps Building Homes for Heroes Cabot Creamery Cooperative CapeltaCardraising, Inc. Castaway SCUBA Cellular Sales/Verizon Wireless Center for Reproductive MedicineCentral Florida Periodontics and Implantology, Inc. Champion Orthodontics & Orange DentalCheap to Chic Boutique

  16. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Dixie Pools & Spas Inc. Dove Chocolate Discoveries Dreamfields Pasta DubLi Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Education Dynamics ekaMarchese Elase Medical Spa & Cosmetic Surgery Electronic Cigarette Elite Cosmetics Embassy Suites International Drive Hotel En Masse Marketing Corporation - Boom Box Endless Summer Energy Armor USA, Inc Envirosax LLC Essential Bodywear Eucerin EZ Jumper Fairvilla's Sexy Things Family Vacation Network by Westgate Resorts Fathom It Fifth Avenue Collection Jewelry Florida Blue Florida Cattle Women, Inc. Florida College of Integrative Medicine Florida Home Improvement Florida Hospital Florida Hospital - Children's Hospital Florida Hospital Healthy Hunter Vision 3D Lasik I Rest My Case, Inc. Pillowcase Designs iLoveToCreateInfiniteAloeInfinity Lamp Innovative Concepts International Academy of Design & Technology Inventi - Iced Coffee IQ PowerIsagenix International - Renewal Enterprises It Works! Wrap and Lose Fat It's a Steel It's A-Peeling!J & J LulasJAM Sales JAM Sales - BravageJay Qualls Cakes and Shay Brown Events Jennie Yoon Buchanan M.D. Breast Cancer FundJewel KadeJuice Plus Just Can't Resist! K92.3 KeratinPerfectKey West Express Kleva Knife Sharpener Koutoure Unique Tees & More Kozy Collar L & C Products L'Oreal / La Roche PosayL'Oreal Paris Florida Hospital Pink Army Forever Beautiful Fort Hays State University - Virtual College Fueled by MilaFunkey BoutiqueGarlic GraterGaylord Palms Resort & Convention Center General Federation of Women's Clubs Florida General Nutrition Centers gentle touch medical aesthetics and wellness spaGLC Select, Inc.Gold Buyers of America Gold Canyon Good On YaGourmet House Rice Grace Adele 435 Home Solutions, Inc GripsticGro-Nails NaturallyGuardian ad LitemGutter Cap Hair Solutions Halo Again Happy Feet Hard Rock Hotel HARP 2.0 - OJ Mortgage Co. Hawaiian Moon Home Makeover Systems HomewatchCareGivers of Orlando House-Autry Mills

  17. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! L'Oreal/ Vichy Lake Buena Vista Factory Stores Lemon - Aid Lifestyle Marketplace, LLC Lifeway Foods LillaRoseLindt Chocolate R.S.V.P. LipoFastLisa Shively's Kitchen Helpers 1161Longaberger Baskets and Home Decor Lustre Craft Mac MakeupMadcap Logic LLC / Creativity ExpressMajestic Eyewear Margaret Taylor, Ltd. Mary Kay, Inc. Medical Vein Center Medifast Weight Control CentersMi Casa Bonita, Inc. Miche Bags Microfiber Cleaning System Mighty Cold Towel Migi Nail Art - Migi Velvet Eyeliner Millennium Products Mindful Minerals Miracle Whisk Miracle Windows & Sunrooms Inc. Miss Florida United States, LLCMiToeMoonlight Diva Emporium Photo Letter Art Plexus Slim/Plexus Worldwide PMD Personal MicrodermPockos America Pondtastic Water Gardens Primo Water Purses by Peggy QIAGENRainbow Sales & ServiceReBath Mid Fl Redneck Chef Renningers Antique Center Rodan + Fields Dermatologists Rubberdek & Decorative Concrete Solutions Safe Touch Security Systems Sandlake Cakes SAS ShoemakersSassy But Classy Glitz Scentsy Wickless CandlesScrappy Boutique Sea World Seminole Wellness CenterSenegenceInt / Lip Sense Sexy Beautiful Me (TM) - Glamour StudioSharon A. Stokes, MD, PA Silpada Designs, Inc. SilverJewelryCorner.com LLC SimplyFunSleep Number Sleeves 2 Go Munich Style Roasted NutsMy City BeautyMy City EatsNational Jewelry Buyers National PTA Naturally YoursNectar of the VineNerium International Notter School Now That's Romantic! NuDawn ConceptsNuskin / PharmanexNutmeg Tree Desserts & More Olympia Compounding Pharmacy One Stop Hats One World Imports OnesoleOpal Cove Organo GoldOrigami OwlOrlando Harley-Davidson Orlando Sentinel Ottlite Technologies, Inc. Ovarian Cancer Alliance of Florida Pain-Less Therapeutic Solutions Panama City Beach CVB PekosPerfect Fit Toe Rings Perfectly PoshPhoenix Trading

  18. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Slender Results SolaveiSole-magic Sophia Rose Boutique South Bend Chocolate Company Spray and Sit Springfield ArmoryStella & Dot Steves Cool Stuff Straight For You StriVectinStunt Copters Styles Extended SunbrushedSuraya Jewelry DesignsSymmetryT.G. Lee DairyTastefully Simple The Cardama Law Group, D.A. The D* Word-A Musical The Energy Wellness CenterThe Foundation for Wellness Professionals The Garage Transformers The Gateway for Cancer Research The Gift Box - SportulaThe Golden Touch The Lasik Vision InstituteThe Mancini Packing CompanyThe Psychic Shop The Ribbon Print Company WOMX - MIX 105.1 FM Wonder Water BeadsXtreme Whitening LLC You bring it, We bling it! Z88.3 FMZipfizz Healthy Energy Drink Mix The Stenotype Institute The Tasty Trend The W The Women's Center of Orlando & Metamorphosis Therapeutic Innovations Thirty-One Gifts TMT Fashion ProductionsLLCTouchstone Crystal Jewelry by Swarovski Traci Lynn Fashion Jewelry Tranquil Abiding Treasures Tupperware Twila's Boutique Unique Designs by Wanda V&M Imports Vascular Specialists of Central Florida Velata - absolutely DELICIOUS fondueVenture Photography Verizon Wireless VibaBody Slimmer ViSalus 90 Day Health & Fitness Challenge VisiblemedVisit St Petersburg / Clearwater Visiting AngelsVitamistWalgreensWESH 2 WildtreeWMMOWomen Magazine

  19. JOIN US IN 2013! The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next year’s show is scheduled for October 10 - 13, 2013 Mark your calendar now! For more information: Stacy Abernethy Executive Show Manager 800.849.0248 x 129 sabernethy@southernshows.com Click here to apply for the 2013 Southern Women’s Show Orlando!

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