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POST-EVENT REPORT

Trinity Holdings at ADIPEC 2012. POST-EVENT REPORT. situation analysis.

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POST-EVENT REPORT

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  1. Trinity Holdings at ADIPEC 2012 POST-EVENT REPORT

  2. situation analysis The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), started in 1984, has now grown into the largest exhibition and conference for the oil and gas industry in the Gulf region. The event provides opportunities for networking, doing business, understanding the market dynamics and learning more about recent developments in the oil and gas industry. ADIPEC 2012- KEY FACTS • Over 50,000 visitors • More than 1,600 exhibiting companies • 13 national pavilions • 20 % higher attendance than the total recorded in 2010 • To be an annual event from 2013

  3. participants of ADIPEC • Public & private companies • - Operating companies - Service companies • Top management of upstream & downstream sector companies • Engineers, managers , consultants, strategy and planning officials • Decision makers • Mainstream and trade media

  4. our target audience • Drilling contractors • Oil refineries • National oil production companies • Upstream & downstream oil & gas sector companies • Procurement, engineering, operations & maintenance divisions of oil & gas companies • Strategic partners • EPC contractors • Oil & gas product traders (international) • Multinational oil & gas manufacturing and tool rental Companies • Oil & gas OEMs

  5. trinity holdings at ADIPEC 2012 on showcase hall 12, stand AD036 Trinity Mechanical Services - CNC machined parts & API connections - Gears & Hydraulics - White metal bearings & API 8C sheave Rainbow - HCP & HVOF coated rotors - SermeTel coated turbine & compressor parts - VAGT & API 5CT connections Blue Light - DSS pump casings and impellers - TRIBOX coated downhole tools - Chrome and Nickel plated shafts & Copper plated connections Trinity Doors - Non rated & fire rated wooden door - Non rated & fire rated hollow metal steel door - Stainless steel door Trinity Integrated Equipment - Double ram BOP - Ram assemblies - API 6A & 16A products

  6. our strategic objectives • To attract new customers • To showcase various products and services of Trinity Holdings that are relevant to the oil & gas industry • To introduce Trinity Holdings’ new offerings to the oil & gas industry: • - API certified products • - TRIBOX, a new surface treatment process for oil & gas components • - VAGT connections • To create awareness among customers and target audience about Trinity’s vast range of offerings to the oil & gas sector • Increased brand recognition and visibility for the group • To understand the market dynamics • To understand various requirements of the upstream oil & gas industry

  7. on-site impressions

  8. on-site impressions

  9. on-site impressions

  10. customer leads* Total interests registered : 266 Significant Interests: 83 Prime targets : 44 The most important reason for exhibiting at ADIPEC 2012 was attracting new customers and post-event business. The above diagram shows the result of Trinity Holdings’ participation in the event. *A database of segregated customer leads is available with our sales team

  11. analysis / areas for improvement • Booth design & product display • Better organization and segmentation of our products /applications/services focusing on the oil & gas sector • Products and services to be featured under the umbrella of Trinity Holdings, not subsidiary companies, to avoid possible confusion to the customers • Better usage of the space with fewer and key exhibits • Alternative booth design for the better reception of visitors and product visibility. Individual podiums on the sides were not effective • Booth design needs to be inducive to attract guests • Booth location/ floor plan • Need to secure a better location in the floor plan for strategic • advantage (hall 4-6) • Logistics • Need to plan in advance with the stand contractors • To dedicate a day for transferring the display items to the exhibition venue

  12. Team at the booth • Training to be given to the team beforehand • Need to assign specific responsibilities to individuals ( IT, reception, housekeeping, to attend on visitors, etc.) • To reduce the number of representatives at the booth • Representatives to target particular set of companies beforehand. Need to study the exhibitors’ list and shortlist our targets a month in advance • Visitor feedback form • Clear directions while filling the feedback forms. Training to be provided. • Need to modify the form in order to generate specific information • Gift items • To plan in advance • To prepare the info kit with giveaways in advance analysis / areas for improvement

  13. “ We are writing this e-mail to thank you for the brief discussion we had at ADIPEC 2012 and hope that you are interested in the Yemen market. We look forward to collaborating with Trinity Mechanical Service as we have several upcoming projects for the next year. • Mohammed Zabenullah, GM, Al Jazerah Resources for Oil & Gas Services (JROGS) testimonials ” “We would like to thank you for meeting our team at ADIPEC. In regards to our discussion at the exhibition,please find attached the RFQ for X- mas tree parts. Request you to send us the quotation at the earliest. Olim Akramov, Project Manager, Yuco Alliance JLT “We have gone through an impressive portfolio of your products and services at ADIPEC and would be glad to find opportunities for further collaboration and business. Our scope of interest would be the products not represented by UES (such as CT and WL BOP units). UES is well established in Oman and we are confident that we can contribute to each other’s benefits. Serge Kolkov, Business Development Manager, United Engineering Services LLC ” “We are highly impressed by your stand and services. We have specific interests in your services and products such as CNC machining, SermeTel, HVOF and White metal bearings. Ralf Roper & Jacco Van Berge, STORK Technical Services ” ”

  14. external communication channels • Distributed Trinity Holdings, Trinity Doors and Blue Light brochures with new corporate identity • Trinity Holdings flyer with oil & gas industry focus, Integrated and KCE brochures were also distributed brochures & flyers

  15. public relations • Issued pre-event and post-event press releases • to gain increased share of voice and credibility • through media coverages press releases- headlines 1. Trinity Holdings unveils its new offerings to the oil & gas industry 2. Trinity Holdings joins hands with Integrated Equipment to offer customized solutions for the oil & gas industry

  16. media coverage report

  17. media coverage report

  18. gift items • Nonwoven bag • Stress ball • Pen • Sunshade • USB • Calendar • Post-it

  19. Thank You

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