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Quack to School. Tackle the Term Together. http:// www.youtube.com/watch?v=psC4YBsfkLA&t=0m47s. This is Community. This is OUR Community. Unique Features of Eugene. Rainy environment Small town atmosphere Fleeting sense of community after Football Season. Welcome Back?.
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Quack to School Tackle the Term Together http://www.youtube.com/watch?v=psC4YBsfkLA&t=0m47s
This is Community This is OUR Community
Unique Features of Eugene • Rainy environment • Small town atmosphere • Fleeting sense of community after • Football Season
“People leave for all sorts of reasons, but a big factor is a sense of isolation…Anything we can do to help people find their niche is going to help.” Karen Sprague (Vice Provost of Undergraudate Studies for the University of Oregon Source: redOrbit (http://s.tt/16rVp)
2009 Oregon Rose Bowl Next Year Enrollment 169% increase from Southern California
Sports Music +
Our Proposal • Quack to school • What this will accomplish • Plan of action
Quack to School • Event to promote events • Sports • Music • School pride/community
Quack to School (cont.) • Matthew Knight Arena • Features: • Live musical performances • Student athletes/coaches • Two-part event
Afternoon Session (3-6 pm) • Local artists • Students obtain tickets for headliner • Meet the players • Promotional give aways
Evening Session (7-10 pm) • Sports showcase • Contests between athletes • Addressing students • Headliner
The Question Shouldn’t Be… How we can get Oregon students excited to come back to school?
The Question Should Be… How can we keep students excited for the rest of the year
What Will This Accomplish? • Promote upcoming events • Oregon Athletics • Other UO sponsored activities • Encourage participation • Basketball • Baseball • Track Town USA
What Will This Accomplish? • Spread excitement • Throughout the year • On campus • Duck pride
What Will This Accomplish? • Empower sports teams
What Will This Accomplish? • Add to our school’s unique identity
What Will This Accomplish? • Promote upcoming events • Encourage participation • Spread excitement • Empower sports teams • Add to our school’s unique identity • Maintain strong sense of community throughout the entire year
Technical Plan [Spring 2012]
Technical Plan [Spring 2012] Set date and time
Technical Plan [Summer 2012] • Secure musicians • Sponsorships • Athlete participation • Communication channels for all organizations involved
Technical Plan • Gain a following [Fall 2012] • Set up security and parking
Technical Plan [Winter 2013] • Guerilla Marketing • Final days of preparation
Costs Six categories for Costs Marketing Administration Maintenance Event Event Staff Backstage
Costs Marketing $4,000 Guerilla marketing $3,000 T-shirts for promotion $1,000 Administration $12,600 Security $9,500 Department $3,000 Scheduling and Event Services $ 600
Costs Maintenance $8,250 Stage $4,750 Backline/Rider $2,000 Lighting board $ 175 Generator $ 575 Meals $ 750
Costs Event $70K-$105K Main attraction costs $35K-$50K Lesser known bands costs $15K-$25K Renting out Matt Knight Arena $20K-$30K Event staff $3,500 Ticket takers $12/hr Ticket sellers $12/hr
Costs Backstage $6,250 Stage Manager $22/hr Stagehands $12/hr Electrician $30/hr Sound operator $4,000 Grand Total $104,600 - $139,600