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Street to School. David Schofield Group Head of Corporate Responsibility, Aviva. Aviva. Street to School - O ur ambition.
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Street to School David Schofield Group Head of Corporate Responsibility, Aviva
Street to School - Our ambition Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. We aim to help 500,000 street children by 2015. CAUSE: PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE CUSTOMER & BRAND: DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL EMPLOYEES: INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL Advocacy & best practice projects CRM & Leveraging in marketing and media Employee engagement & participation
Street to School - Our footprint S2S Projects work around: Awareness and prevention – children helped to understand the dangers of the street and how to address the issues that drive them there Outreach–children contacted and connected with support services Health and wellbeing – children helped with heath and wellbeing Safe places– children helped to find a safe place to stay or return to a place of safety Education and training – children helped to access life skills, vocational or formal education or training. • Sri Lanka:Education villages • Singapore: • Northlight School & Student Advisory Centres • Hong Kong: • Boys and Girls Club Association of Hong Kong
Inaugural International Day for Street Children, 12th April 2011
Street to School – We’ll focus on Engagement & participation driving pride Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. CRM & Leveraging for Brand & Corp Rep Advocacy & Leveraging inspirational practice CAUSE: PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE CUSTOMER & BRAND: DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL EMPLOYEES: INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL • PROGRAMS: • Robust to Inspirational activity, linked to advocacy, amplified and leveraged into policy / service design to create a multiplier effect • Capability & Capacity Build in the system • EMPLOYEES: • Local and group wide activity that releases time, talent and resource (inc participation opportunities - volunteering, pro bono, giving & advocacy) to drive employee pride CUSTOMER: BRAND • ADVOCACY: • International Day of Street Child • Street Child Summit inc Children's Panel / Participatory Research • Continued Region/Market level Engagement • CSC partnership • UNHRC Study & other thought leading research • More Aviva prominence on platforms One Aviva – sharing insight & spreading pockets of excellence
Street to School - Learning in practice Our Challenge Tri sector collaboration across the ‘system’
The third leg of the stool... “Aviva is exploring innovative global partnerships – not just funding programmes on the ground, but using their marketing campaigns to become an advocate of child rights. Aviva’s commitment goes far beyond financial contributions. Embedding Street to School throughout the company’s business has the potential for significant global reach and impact.” Douglas Rouse, director of corporate partnerships, Save the Children Aviva Child Safeguarding Code of Conduct Child Rights & Business Principals