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Product Development and Positioning Chapter 5.1 Page 100 - 107. Define the following terms Product item Consumer goods Business goods Point of difference Focus group Commercialization Repositioning Outline each of the seven steps involved in developing a new product.
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Product Development and Positioning Chapter 5.1 Page 100 - 107 • Define the following terms • Product item • Consumer goods • Business goods • Point of difference • Focus group • Commercialization • Repositioning • Outline each of the seven steps involved in developing a new product. • Explain the four stages in the product life cycle. • What three things can be done to manage a product through its life cycle.
