Retail In-store applications

1. Retail In-store applications Mobile price labelling and mark down

2. Retailers using Zebra printers

3. using mobiletechnology: • * mobile computing * mobile printing * WLAN What does mobile printing give to Retailers ? Moving low volume printing from the back office to the operator on the shop floor - Saves walk time Automating manual processes e.g. hand written labels

4. Adoption of mobile technology in UK Retailers • According to a survey conducted by Microsoft and Martec International • In 2004 28% UK retailers adopted or plan to adopt mobile devices in their operations • increased up to 83% in 2005

5. Benefits of mobile printing in the store • Improve customer service • Improve employee productivity • Improve commercial reactivity • Margin control Case study

6. Retail mobile application • 200+ stores in France • Young fashion for women – aged 15-25 • Low price • 1,200 suppliers – many lines • Turnover 2004 : 150 M€ • High growth - new store openings MIM France

7. Old system - Symbol 3100 PDT and a manual labeller • Delays - takes 2 days for 2 - 4 employees (4 to 8 working days) to do mark down • Risk of price errors results in reduced margins and delays at the checkout • Old system difficult for operators to use - stressful TheProblem • Huge range of stock • Mark down slow moving items - time consuming: • up to 40 mark down campaigns per year • approx. 1,000 + labels per campaign per store!

8. j Items are scanned to check prices with central store system kIf the product needs to be re-priced the terminal beeps mThe new « block out » label is applied over the old price land the QL220 prints a new price label Mobile Printer Solution

9. The Benefits • Frees up time to serve customers • labelling is 3 times faster • literally 10’s of 100’s of hours saved! • Commercial Reactivity Maintained • New prices applied very quickly • Risk of price errors is reduced • Happier operators • Easy to use • Reliable • Mark down is no longer stressful

10. Don’t take our word for it…. « The system delivers huge productivity gains. On average we can operate three times faster » « The time gain has contributed to substantial financial savings and the automated system brings far less risk of error » « The solution was quickly adopted by the store staff. Now price labelling is no longer stressful!» Philippe LAFON IT Director, MIM

11. Other references - Tesco plc • Installed over 3,000 Zebra mobile printers for price mark down • Reduce price of items in-store on a daily basis: • goods close to sell by date (food) • damaged goods • clearance of non food seasonal goods

12. The Benefits • Speed at the checkout: • Bar coded label - reduced items are scanned quickly • Cost of ownership: • printer hardware managed across network - repair diagnostics, remote upgrades • robust, reliable QL printer • Price & Margin Control: • wastage can be calculated as soon as product is marked down not after it’s been sold • price changes made within pre-set levels to avoid products being sold at a loss • network connection gives real time data and price accuracy

13. Summary • Mobile technology is increasingly being adopted in food and non food Retail stores • Mobile price mark down is a proven application giving: • Improved customer service • Improved productivity • Margin control