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Information to Knowledge: Delivering Content to the Corporate Intranet

Information to Knowledge: Delivering Content to the Corporate Intranet. Mary McCall, Internal Communications Director Karen Almeida, Product Marketing Director. Overview. Putting the Information Professional at the heart of the corporate intranet -- Karen Almeida

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Information to Knowledge: Delivering Content to the Corporate Intranet

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  1. Information to Knowledge: Delivering Content to the Corporate Intranet Mary McCall, Internal Communications Director Karen Almeida, Product Marketing Director

  2. Overview • Putting the Information Professional at the heart of the corporate intranet • -- Karen Almeida • Responding to critical KM needs • -- Mary McCall

  3. Putting information professionals at the heart of the corporate intranet • “We see increasing evidence of information professionals leading taxonomy development teams and developing blended internal / external information portals”e • IDC Report December 2000ing evidence of information professionals leading taxonomy develop • Iment teams and developing blended internal / external information portals”.

  4. Putting information professionals at the heart of the corporate intranet • Searching or browsing? • Indexing • Using Factiva Intelligent Indexing TM in your organisation • User interfaces • Tools to give you editorial control over content • Usage measurement - why it’s important

  5. Searching or browsing? • Current awareness (so what’s new?) • News on the front page of your intranet • Frequency of updates • Embracing a variety of user requirements • Access to the full archive / all sources • Interactive search tools

  6. Indexing • A powerful search tool • The glue that joins data from different sources together • Applying a single taxonomy to external data • Using your own schema

  7. Using Factiva Intelligent Indexing TM within your organisation • The code set is available for use within your company: • News Subject Codes : • corporate, economic, market, general, political • no charge to customers • Company Codes: • annual licence fee to customers

  8. User interface and personalisation • Building a new user interface • Taking your existing user interfaces into consideration adding links to external product interfaces • Embedding links to news into other desktop applications (CRM, e-mail, etc.) • End user personalisation of the user interface and content

  9. Tools to give you editorial control over content • Factiva Publisher tools put content managers at the heart of managing intranet business information • Filter • Prioritise • Target • Highlight • Add internal codes • Publish internal textual content • Add Factiva Intelligent Indexing TM codes

  10. Editorial Interface Content Manager Tool Group Folders

  11. Editorial Interface Editor’s Main Area

  12. Editorial Interface Adding Internal Content

  13. Why is usage measurement important? • Measuring the return on your investment • The right content for the right people • Monitoring trends

  14. Information to Knowledge: Delivering Content to the Corporate Intranet Karen Almeida, Product Marketing Director Mary McCall, Internal Communications Director

  15. Overview • Putting the Information Professional at the heart of the corporate intranet – Karen Almeida • Responding to critical KM needs- Mary McCall

  16. Responding to Critical KM Needs • Factiva • Goals for an intranet and KM system • Features

  17. Factiva • Joint venture • Global business • Geographic diversity • Cultural diversity • KM needs

  18. Intranet and KM Goals • A symbol of unity for the new company and brand • Building a common culture and community • A platform for communication • A bridge to incompatible infrastructures • A catalyst for knowledge gathering and sharing • Creating a tempting environment

  19. Where to find knowledge • In our study the type of communication that has the greatest impact on performance is not internal information, but rather external information-about customers and competitors. This type of information is even more compelling in driving the knowledge enterprise than internal operating information.”MichaelBekins - COO Korn Ferry • “If only HP knew what HP knows we could be three times more productive. Lew Platt - former CEO of HP

  20. Successful organizations • A steady flow of new ideas • A commitment to learning • Consistently create new knowledge and disseminating it widely

  21. Impact of an intranet • Polling users – Pulse Surveys • Usage statistics • Intranet Advisory Committee • Usability testing

  22. Impact on the bottom line • Employee engagement=> • Employee satisfaction => • Customer satisfaction => • Revenue/profits

  23. Factiva.net • Integration of internal and external news • Use of topics and Factiva Intelligent Indexing • Widen the information gathering net

  24. External News

  25. Indexing

  26. Indexing Internal Content

  27. Targeted Communication

  28. Personalization

  29. Information Tool

  30. Organizational Chart

  31. Features • Links to destination sites • External news • Factiva Search Module • Quotes, calendar, clocks • Hyperbolic Tree • Summarizer • Customization

  32. The only sustainable competitive advantage is to learn faster than your competition.

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