Results

1. Results U.S.Army 2005 MWR Leisure Needs Survey AST Livorno Italy

2. BRIEFING OUTLINE • LEISURE NEEDS SURVEY • Project Overview • Methodology • Patron Sample • Products • SURVEY RESULTS • MWR Programs and Facilities • Army Community Service • Child and Youth Services • Better Opportunities for Single Soldiers • Leisure Activities • Deployment and MWR • Career Intentions • NEXT STEPS

3. PROJECT OVERVIEW Analyzing and forecasting the external environment Analyzing programs and markets Developing alternatives Formulating the strategic business plan Formulating operational business plans Monitoring and evaluating plan implementation Mission and vision statements Customer and market analysis Policies, regulations, mission, and laws Composite evaluation Strategic goals and objectives Program business plans Programs and facilities inventory and analysis Installation and community profiles Planning projections and assumptions Monitoring, assessment, and feedback Implementation guidance Functional support plans Competitive analysis Business and industry standards and trends Integrated SWOT analysis Capital Improvements program Program costs and resources analysis Contingency plans MWR STRATEGIC BUSINESS PLANNING MODEL COMPONENTS ELEMENTS

4. METHODOLOGY • PROJECT SCOPE • 92 sites were surveyed in 2005 - Northeast (21 sites) - Europe (20 sites) - Northwest (10 sites) - Korea (9 sites) - Southeast (13 sites) - Pacific (5 sites) - Southwest (14 sites) • 249,555 surveys were distributed throughout the Army to four patron groups: • Active Duty Soldiers • Spouses of Active Duty Soldiers (CONUS only) • DA Civilians • Retirees (CONUS only) • 425 surveys were distributed at AST Livorno • SURVEY ADMINISTRATION • Designed to collect information on installation MWR programs and facilities as well as the leisure activities of your potential market • 65 multiple choice questions; 7 questions were tailored to your specific installation issues

5. METHODOLOGY • SURVEY ADMINISTRATION (Continued) • Active Duty and DA Civilian surveys distributed by installation POCs • Spouses of Active Duty and Retiree surveys direct mailed to home addresses (CONUS only) • Web survey option offered for the first time to all respondents

6. METHODOLOGY • SURVEY SAMPLE • Four population segments - Active Duty - Civilian Employees - Spouses of Active Duty (CONUS only) - Retirees (CONUS only) • Response Rates and Confidence Intervals for each patron group and overall sample _____________________________________________________ * Response rate is calculated by dividing the number of surveys returned by the number of surveys distributed. It should be noted that low response rates (i.e., less than 20%) increase the chance that one or more subgroups (e.g., for active duty patron group, E1-E4 is a subgroup) may be over- or under-represented. Any patron groups with fewer than 15 survey respondents do not have their data reported to protect privacy and ensure representativeness. **A confidence interval for a sample mean tells us the range in which we are likely to find the true population mean: Assume 300 surveys were returned for an active duty patron group of 1,350. 52% responded that they used the gym in the last year. The 95% confidence interval for this case would be 5%. Thus there is a 95% chance that the TOTAL number of active duty at this installation who used the gym last year is between 47% and 57%. We can be 95% confident that between 634 and 770 active duty used the gym last year.

7. PATRON SAMPLE* RESPONDENT POPULATION SEGMENTS ACTIVE DUTY (n = 47) CIVILIANS (n = 26) * The n provided for each patron group is equal to the number of respondents who provided their rank or paygrade.

8. PRODUCTS • PRODUCTS • Comprehensive installation report of survey data in electronic form • SPSS data file provided to installation representatives for further analyses, if desired • Installation level briefing of findings • IMA and Army level roll-up reports and briefings • PRODUCT DISTRIBUTION • All products provided on CD • CD distribution to installation MWR Directors, IMA Headquarters, and U.S. Army Community and Family Support Center

9. MWR PROGRAMS & FACILITIES: USAGE AT AST LIVORNO MOST FREQUENTLY USED FACILITIES LEAST FREQUENTLY USED FACILITIES Fitness Center/Gymnasium 93% Library 84% Car Wash 69% Automotive Skills 60% Athletic Fields 57% BOSS 12% Cabins & Campgrounds 13% Youth Center 14% Child Development Center 15% School Age Services 17%

10. MWR PROGRAMS & FACILITIES: SATISFACTION AT AST LIVORNO* FACILITIES WITH HIGHEST SATISFACTION RATINGS* FACILITIES WITH LOWEST SATISFACTION RATINGS* Athletic Fields 4.38 Library 4.34 Youth Center 4.23 Fitness Center/Gymnasium 4.05 Automotive Skills 3.95 Bowling Food & Beverage 2.56 School Age Services 2.81 Bowling Center 2.94 Multipurpose Sports/Tennis Courts 3.19 Arts & Crafts Center 3.37 *Programs and facilities were rated on a 5 point scale: 5 = Very Satisfied and 1 = Very Dissatisfied

11. MWR PROGRAMS & FACILITIES: QUALITY AT AST LIVORNO* FACILITIES WITH HIGHEST QUALITY RATINGS* FACILITIES WITH LOWEST QUALITY RATINGS* Youth Center 4.53 Athletic Fields 4.22 Library 4.19 Fitness Center/Gymnasium 3.95 Car Wash 3.89 Bowling Food & Beverage 2.90 Multipurpose Sports/Tennis Courts 3.07 School Age Services 3.09 Bowling Center 3.12 BOSS 3.15 • *Programs and facilities were rated on a 5 point scale: 5 = Very Good and 1 = Very Poor. These ratings are an average • of three quality scores: Building/Facility/Space, Equipment/Furnishings, and Personnel.

12. MWR PROGRAMS & FACILITIES: FOOD AND BEVERAGE SERVICES QUALITY Quality of On-Post Services Quality of Off-Post Services

13. MWR PROGRAMS & FACILITIES: CATERING SERVICES QUALITY Quality of On-Post Services Quality of Off-Post Services

14. MWR PROGRAMS & FACILITIES: ENTERTAINMENT SERVICES QUALITY Quality of On-Post Services Quality of Off-Post Services

15. MWR PROGRAMS & FACILITIES: CLUB PROGRAM ELIMINATION EFFECT ON ARMY QOL

16. MWR PROGRAMS & FACILITIES: RECREATION PROGRAM ELIMINATION EFFECT ON ARMY QOL

17. MWR PROGRAMS & SERVICES: MOST AND LEAST IMPORTANT ACTIVITIES/PROGRAMS Respondents were asked to select the 7 most important and 7 least important activities and programs offered on an Army installation. Top 7 Activities/Programs Fitness Center/Gymnasium 87% Library 73% Athletic Fields 57% Army Lodging 56% Automotive Skills 56% Child Development Center 50% Youth Center 50% RV Park 80% Golf Course Pro Shop 79% Golf Course 72% Golf Course Center Food & Beverage 71% Bowling Pro Shop 62% Arts & Crafts Center 59% Cabins & Campgrounds 39% Bottom 7 Activities/Programs

18. MWR PROGRAMS & SERVICES: SOURCES OF INFORMATION* *The top 3 sources of MWR information are shaded for each patron group and the total population.

19. MWR PROGRAMS/SERVICES: GENERATE FEELING THAT THE ARMY CARES ABOUT ITS PEOPLE* * Positive = moderate, great or very great extent

20. ARMY COMMUNITY SERVICE:AWARENESS AND BENEFIT – ACTIVE DUTY * Percentage of Active Duty users

21. ARMY COMMUNITY SERVICE: POSITIVE IMPACTS ON ACTIVE DUTY * Positive = moderate, great or very great extent

22. CHILD AND YOUTH SERVICES: POSITIVE IMPACTS ON ACTIVE DUTY * Positive = moderate, great or very great extent

23. BETTER OPPORTUNITIES FOR SINGLE SOLDIERS (BOSS): POSITIVE IMPACTS ON ACTIVE DUTY * Positive = moderate, great or very great extent

24. LEISURE ACTIVITIES: PREFERENCES OVERALL AND BY PATRON GROUP Top 10 Leisure Activities for All Respondents Top 5 for Active Duty Internet access/applications (home) 73% Internet access (library) 71% Watching TV, videotapes, and DVDs 65% Entertaining guests at home 63% Reading 63% Internet access/applications (home) 72% Reading 72% Watching TV, videotapes, and DVDs 70% Internet access (library) 69% Entertaining guests at home 67% Multi-media (videos, DVDs, CDs) 63% Study/self development 54% Automotive maintenance & repair 53% Digital photography 52% Going to beaches/lakes 52% Top 5 for Civilians Reading 83% Watching TV, videotapes, and DVDs 80% Entertaining guests at home 74% Internet access/applications (home) 71% Internet access (library) 67%

25. LEISURE ACTIVITIES: PREFERENCES BY ACTIVITY CATEGORY Team Sports Sports and Fitness Basketball 32% Softball 30% Volleyball 19% Self-directed sports tournaments 15% Touch/flag football 14% Walking 40% Cardiovascular equipment 37% Weight/strength training 31% Running/jogging 21% Bowling 21% Outdoor Recreation Entertainment Going to beaches/lakes 52% Bicycle riding/mountain biking 26% Snow skiing/snowboarding 23% Camping/hiking/backpacking 20% Picnicking 14% Watching TV, videotapes, and DVDs 70% Festivals/events 44% Going to movie theaters 40% Plays/shows/concerts 25% Card/table games 23% Social Special Interests Entertaining guests at home 67% Night clubs/lounges 39% Happy hour/social hour 34% Dancing 31% Specially arranged shopping trips 26% Internet access/applications (home) 72% Automotive maintenance & repair 53% Digital photography 52% Automotive detailing/washing 47% Trips/touring 46%

26. LEISURE ACTIVITIES: MARKET SHARE OF ACTIVITY PREFERENCES ON POST* *Top 7 leisure activity preferences ranked by on-post participation.

27. LEISURE ACTIVITIES: MARKET SHARE OF SPECIAL INTEREST ACTIVITY PREFERENCES BY LOCATION* *Top 7 special interest activity preferences ranked by overall participation.

28. DEPLOYMENT AND MWR: IMPORTANCE OF ACCESS TO MWR DURING DEPLOYMENT

29. DEPLOYMENT AND MWR: USE OF MWR DURING DEPLOYMENT IN THEATER OR AT HOME INSTALLATION

30. CAREER INTENTIONS: ACTIVE DUTY

31. NEXT STEPS • INSTALLATION REPORTS • Review information on 91 leisure activities and up to 40 MWR facilities • Share with Commander and program managers • DATA APPLICATIONS • Action planning for program change and enhancement • Strategic business planning • Five year program planning • Priorities for Project Validation Assessments • Follow-up focus groups on items of interest or for clarification of findings • Input into the Installation Status Report (ISR)