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Opinion Polls; …Not to abuse but to give an indication of public perceptions… (should flicker)

Opinion Polls; …Not to abuse but to give an indication of public perceptions… (should flicker). Giving Ugandans a chance to understand how opinion polls are conducted. P ublic opinion is a critical force in shaping and transforming society.

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Opinion Polls; …Not to abuse but to give an indication of public perceptions… (should flicker)

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  1. Opinion Polls; …Not to abuse but to give an indication of public perceptions…(should flicker) Giving Ugandans a chance to understand how opinion polls are conducted

  2. Public opinion is a critical force in shaping and transforming society. A properly conducted and disseminated survey gives the general public an opportunity for its voice to be heard. Through opinion research the public, politicians, the media and other interested groups have access to accurate measures of public attitudes and intentions. “Scientific” polling is among the most successful political developments of the last century. Public opinion polls help guide policy by giving decision-makers impartial information about what the public wants. Polls also alert the public to their own hopes, desires, and political goals. They are mirrors, permitting individuals to understand where they fit into the political system. “ESOMAR WORLD RESEARCH CODES & GUIDELINES” … the essence of a scientific poll is to secure a representative sample, rather than a vast one. Statistical theory allows us to estimate this.

  3. Introduction • Research World International, an independent global research company commissioned this opinion poll between 23rd August -29th August 2012 with the aim of assessing the opinions of the FDC delegates about the on going party primaries to chose the leader of FDC • Research World International designed and implemented a public opinion Telephonic survey to assess the opinions and attitudes of Ugandans on how they view their party, knowledge of the activities and choice of their leader. • The total sample was 335 delegates were talked to and their opinion sought (41%) of all the delegates were interviewed.

  4. Introduction Cont’d… • The population investigatedThe population (universe) investigated in this study was made up of all Ugandan persons who are FDC delegates both in rural and urban areas. For the purpose of sample design, FDC delegates register 2010 was used as the basis for estimating population distribution across regions. Uganda has four regions namely Central, Eastern, Northern and Western Regions. The sample was therefore distributed proportionate to the delegate samples in each region

  5. Study objectives This opinion poll had five main objectives, namely: • To get the delegates opinion on who they consider to be a most suited person to lead FDC • Measuring the attributes of such leader in comparison to others • To Understand issues that are shaping the campaign

  6. Methodology of the study; Research Design Sampling Framework The methodology was designed to ensure a Nationally Representative, randomly selected sample of FDC delegates We used a telephonic interview method to reach the respondents • The study employed a purely /Telephonic approach

  7. .

  8. Gender of respondents

  9. Age Groups

  10. Highest education level completed

  11. Regional Distribution of the sample. Please note that the sample is dependent on the number of districts

  12. Are you a leader in FDC Party structure? Some were delegates but not a leader in the district structure

  13. Did you attend the previous delegate's conference in Namboole last year?

  14. Did you vote for the party leadership during the delegate's conference in Namboole last year?

  15. Are you aware of that the race for FDC president is on?

  16. Talking about the choice for the FDC presidency, if elections were held today, which candidate would you vote for?

  17. Talking about the choice for the FDC presidency, if elections were held today, which candidate would you vote for? By Region

  18. Talking about the choice for the FDC presidency, if elections were held today, which candidate would you vote for? By Gender

  19. Talking about the choice for the FDC presidency, if elections were held today, which candidate would you vote for? By Age group

  20. Reason to Choose the Candidates

  21. Reason to Choose the Candidates cont…

  22. Contact • For more analysis about this poll, please contact: • Dr. Patrick Wakida • Chief Executive Officer • 3rd Floor, Country Mall-Kiwatule, Naalya Road, Kampala. • Tel: +256-312290569/0776642764 • Email: patrick.wakida@researchworld-int.net

  23. Thank you

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