220 likes | 413 Views
88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com. Mangos. In house Checking.
E N D
88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com
In house Checking During more than 5 years, Wendy Durand has visited growers and packer around the World to provide information about Quality Requirements and Standards and to develop a serious relationship with the suppliers and buyers Brazil: Mangos, Melons, Papayas, limes and figs. Peru: Mangos, Avocado, citrus, asparagus, figs, grapes Ecuador: Mangos and bananas Mexico: Mangos, Papaya, limes Costa Rica and Nicaragua: Mangos Cuba: Coconuts and mango
Product Specification Sheet Foods of the Earth will develop Product Specification and send to the suppliers. Packing, processing, labelling and transportation details Product specification sheet to be agreed, accepted and signed by the supplier and buyer . Can be used to result disputes
Pesticide Residual Analysis • Update information with Canadian Food Inspection Agency • Update banned and restricted product • Monitoring of harvest interval after pesticide application • Working with accredited Laboratories and ISO 17025 • Care of Canadian citizens health
Monitoring of Quality GROWER ORCHARD HEALTH AND QUALITY HARVEST AT SOURCE PACKING CONTROL RECEPTION IN WAREHOUSE TRANSPORTATION MONITORING TEMPERATURE CONTROL CANADA DISTRIBUTION TO FINAL CUSTOMER ARRIVAL
Arrival Quality Control • Supplier needs feedback about their product quality. • All shipping will evaluated and quality report sent to the grower. • External and internal quality. • Temperature control • Organoleptic quality • Shelf life test
Traceability System • All boxes should have an identification code, where production date, grower and pack house can be recognized. • All the records should be kept as required by CFI • Monitoring of Pesticides applications to guarantee the Food Safety
SALES PROYECTIONS-WEEKLY Direct Sales to retailers Season from 15th December to 5th March (Box: 4 kg) Size: 7 – 10 ( 7x: 14%, 8x: 27%, 9x:41%, 10x: 18%)
MANGO SUPPLY / LOGISTS AND SALESLOCAL REPRESENTATION GROWER EXPORTER SHIPPING COMPANY FOODS OF THE EARTH GROWER LOCAL REPRESENTATION ADVICE TO GROWER IMPORTING TRACEABILITY AND RECORD KEEPING QUALITY CONTROL STORAGE SALES AND MARKETING ORDER PROCESSING DISTRIBUTION CLAIMS HANDLING COLLECTIONS PAYMENT TO GROWER
Benefits of Grower Local Representation in Canada • Direct Sales to End Customers • Higher earnings from direct sales to retailers • Development of direct relationship with end Customer • Development of Brand(s) identity with Consumers • Consumer brand loyalty • “Open book” sales, knowledge of sale prices to retailers • More control of product market development
Examples of Current Success StoriesRepresented by Foods of The Earth Inc • Calavo Growers, USA : Avocados, Papayas, Cucumbers • Agricola Chapi : Asparagus • Agromod , Mexico: Papayas • Caliman Agricola, Brazil: Papayas • Mangueros del Sur, Mexico: Mangos
Wendy Durand Food Science Technologist Auditor ISO Leader ISO 9001:2000, Internal Auditor for BRC and Global Gap • Ample experience travelling Latin America, Caribbean, Middle East and Europe forming good relationships with the growers base, being able to implement specific help to them regarding growing, production and comply with the customer requirements in UK. • Interact at source on farms to give support and guidance to achieve code of practice • Maintain a close relationship with supplier currently being worked on Technical support and training • Structured and logical approach • Good negotiation skills. Attention to detail • Motivation of team staff. • Excellent understanding of Quality Systems, Global Gap, TNC, BRC, LEAF, Field to Fork. • Organic certification, ETI scheme and any other relevant codes of practice.
Charles Beresford (Business Administration / Intl. Marketing) Brief References: Twenty Five Years Experience in the Processed and Produce Markets in Canada and USA Ample Experience in the Development, Sales and Marketing of Mangos, Papayas, Coconuts, Avocados, Asparagus, Mandarins, Organic Produce Ample Experience in Sourcing Produce from Peru, Mexico, Caribbean, Brazil, Ecuador, Colombia, Dominican Republic. Lived in Canada the USA, Several Countries in Latin America. European Experience Ample Experience with the Main Super Market Chains in Canada, some in the USA, Wholesalers, Food Service. Ample Experience in Produce Packaging Ample Experience in coordinating teams of Produce technicians, Produce Salesmen and Marketing. Representation and Consultation for Major Produce Growers from Latin America and the Caribbean for Canada and the USA Initiator and Developer of the Organic Produce Sections for the Two Main Super Market Chains in Canada. Project Director of the Cuban Fruit Export Program, Sherritt International, Sherritt Green Fully Bilingual English and Spanish, understanding of Portuguese PLEASE READ COMPANY’S REFERENCES INCLUDED FROM LOBLAWS AND PROVINCIAL FRUITS.
THANK YOU FOR YOUR CONSIDERATION We Will be Happy to Serve You