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Persuasive Writing

Persuasive Writing. Topic, Audience, & Purpose. Audience y our reader; the target of your communication. Topic any issue that is debatable. Purpose to persuade a reader to adopt a certain point of view or to take a particular action . Words to Know: Claim.

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Persuasive Writing

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  1. Persuasive Writing

  2. Topic, Audience, & Purpose • Audience • your reader; the target of your communication Topic any issue that is debatable Purpose to persuade a reader to adopt a certain point of view or to take a particular action.

  3. Words to Know: Claim • The claim is a statement of opinion that the writer supports with reasoning and evidence. • The claim is the core of the argument. • Example: Duct tape is the most ingenious and versatile tool ever invented.

  4. Words to Know: Thesis • The thesis is a one sentence statement of the writer’s argument that contains a claim and at least one premise, orreason. • Example: Duct tape is the most ingenious and versatile tool ever inventedbecause it’s vital to national security, it’s a medical miracle, and it’s a fashion statement. • Test your thesis. Your thesis must be debatable. Are there two sides to the issue? • To ensure that your own argument is debatable, try to write a thesis statement that directly opposes your own.

  5. Words to Know: Reasons • A reason supports the validity of the claim. • Claim: Duct tape is the most ingenious and versatile tool ever invented. • Reason 1: It’s vital to national security. • Reason 2: It’s a medical miracle. • Reason 3: It’s a fashion statement.

  6. Words to Know: Evidence STATISTICS • The evidence supports or proves that your reasons are logical. • Evidence may include facts, statistics, examples, and expert opinions. FACTS EXAMPLES EXPERT OPINIONS

  7. Words to Know: Counter-Argument • Counter-arguments are opposingpositions, or other viewpoints you must address.

  8. TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY • Choose your position. Which side of the issue or problem are you going to write about, and what solution will you offer? • Analyzeyour audience. Decide if your audience agrees with you, is neutral, or disagrees with your position. • Research your topic. Often it is necessary to go beyond your own knowledge and experience.

  9. TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY • Test your thesis. Your thesis must have must be debatable. • Support your position with evidence. Remember that your evidence must appeal to reason.

  10. TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY • Disprovethe opposing argument. Understand the opposite viewpoint of your position and then counter it by providing contrasting evidence or by finding mistakes and inconsistencies in the logic of the opposing argument.

  11. TIPS FOR WRITING A SUCCESSFUL PERSUASIVE ESSAY • Structure your essay. Figure out in what order you will present your reasons and evidence. Remember to consider your purpose, your audience, and your topic.

  12. Persuasive Appeals

  13. An Ethical Appeal (Ethos) projecting an impression that you are someone worth listening to, an authority on the subject, and someone who is likable and worthy of respect Persuasive Appeals

  14. Elements of Persuasion • Elements of Persuasion include any strategy used to influence the thoughts and actions of the audience. • i.e. Ethical, Emotional, and Logical Appeals • i.e. Fallacies

  15. Persuasive Appeals

  16. An Ethical Appeal (Ethos) projecting an impression that you are someone worth listening to, an authority on the subject, and someone who is likable and worthy of respect Persuasive APPEALS

  17. An Emotional Appeal (Pathos) an attempt to cause an emotional response Persuasive APPEALS

  18. A Logical Appeal (Logos) using the logic of facts and statistics to persuade Persuasive APPEALS

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