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A project at Otago University, New Zealand studied behavior change through eco-bag designs by primary school children. The anti-plastic bag campaign proved effective in shifting attitudes and actions towards sustainability. Children influence parents' behaviors, highlighting schools' vital role in environmental advocacy.
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Project at Otago University in New Zealand studied the way to change people's attitudes to their environment and their subsequent behaviour and actions (eg political pressure).
The project asked primary school children to create eco-bag designs for Shoppers about the Ocean Environment. The best designs were printed on the bags
It was very effective in getting parents to avoid using plastic bags
The project found that children do influence the attitudes and actions of their parents and our schools are the conduit to all people on the planet
