Green IT for a more efficient datacentre

1. Green IT for a more efficient datacentre Bryan Balfe CSE Manager, SA Direct business.

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3. The world we live in Budgets Energy usage Waste produced Computing/data needs

4. Performance economics emerge as a new concern Tools Select optimized hardware Balance the load Identify underutilization

5. What does green IT mean to you?A lot more than just the environment right?

6. Achieve your goals • Minimize energy Environmentally preferable materials • Minimize waste

7. Our lifecycle approachWe start with the environment in mind. Design it Design for recyclability, energy efficiency Build it Supply chain environmental compliance, packaging with sustainable, recyclable materials Recycle it Make it easy for each product to be recycled Operate it Optimize for power management

8. Design it. Build it. Operate it. Powerfully Efficient - Dell PowerEdge servers Eco-Labels • Energy Efficient • Right sized power supplies 90%+ Efficient Design • Right sized PSUs Lowers Power Draw at base server level • Right sized PSUs Lowers Power Draw at base server level • Far more Efficient Modular fan design Recycled Packaging Recycled Content

9. Design it. Build it. Dell Products – Designed with the environment in mind • Energy efficient design: • Energy-efficient power supplies • Operates efficiently in multiple modes (Off, Sleep and Idle) • Bamboo packaging: • Shipped in innovative bamboo packaging. • Certified ‘compostable’ by the Soil Control Lab. • Finding better ingredients: • Mercury free LED display using arsenic-free display glass reduces levels of mercury, arsenic and BFR/PVC in all configurations.

10. Operate itReducing our foot print and energy costs Dell expects to save millions of dollars annually from its energy conservation projects by investing in… • IT Enhancements • Action: Installed 1E NightWatchman® and SMSWakeUp™ software on 50 0000 systems • Savings: ~ 40% reduction in energy costs/year • Facilities Enhancements • Action: Automatically turn off lights and cooling systems during non-peak hours • Savings: ~$1.5 million in annual energy savings

11. Operate itReducing your foot print and energy costs • Dell Client Energy calculator helps you determine the most efficient system to meet your needs: • Energy cost calculations for specific configurations • Comparing one system to another • Determining efficient configurations • Determining Heat load requirements • Determining CO2 usage • See advantages of Energy Smart Power Management Settings

12. Recycle itHow we do it. Major Steps in Effective Asset Resale and Recycling 1 2 3 Pick-up, Sorting and Data Destruction Asset Removal and Logistics Disposition options • Audit • Pack • Planning • Data Destruction • Sort • Asset Tag Removal • Detailed Reporting • Equipment Resale • Equipment Recycling • Donation • Lease Return Asset Resale & Recycling is a Multi-Vendor solution

13. Helping our customers save money and reduce their impact

14. Compute more, consume less with end user computing • IT Orchestration • Prefer energy efficient technologies • Measure and monitor energy regularly • Share responsibility for power bill • Purchase of carbon offsets • Recycling of retired equipment • Software • Pervasive use of power management • Default double-sided printing • IT Equipment • Install energy efficient PCs, monitors, printers • Replace CRT monitors with LCD monitors

15. Compute more, consume less with end user computing Top 10 green IT recommendations • ®

16. Measuring our commitment • Ranked in the top 5 for three years running on Newsweek’s Green rankings 2011 Computerworld’s Top Green It Vendors Electronics TakeBack Coalition Highest grade in Electronics TakeBack Colaition Annual Report Card