Census in Schools 2010 Challenge and Opportunity

2. Census in Schools 2010 Challenge and Opportunity • Nearly universal Internet access

3. Major Components of the Census in Schools Program • Census in Schools Web site (www.census.gov/schools) • Web-based K-12 materials, lesson plans, quizzes, and games • K-12 lessons in English and Spanish • Partnerships with educational organizations

4. Target Audience • All educators, parents and students in grades K-12 in all public, charter, private, parochial, tribal and home schools in the United States, Puerto Rico, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands and the U.S. Virgin Islands. • Adults enrolled in state side English as a Second Language classes. • Reach of approximately 56 million K-12 students in about 118,000 schools.

5. Distribution of Materials • U.S. District Superintendents and Highest Island Educational Officials will receive an introductory letter and courtesy kit. • All K-8 school Principals will receive printed materials. • Everyone will receive K-8 English and Spanish take home materials. • Home schools will have online access only.

6. Distribution of Materials • The Principals, Social Studies Department Chairs, and Service Learning Coordinators of all grade 9-12 schools will receive High School Faculty Brochures. • All grade 9-12 schools will also receive Social Studies kits. • Grade K-12 schools in Puerto Rico and the Island Areas will receive printed lesson plans and a Teachers Guide. (U.S. online only) • Approximately 15,000 instructional institutions throughout the U.S. will receive Adult English as a Second Language Kits.

7. Census in Schools Time Frame Summer 2008 through Spring 2009 • Established partnerships with educators. • Informed educators of Census in Schools plans and ideas. April 2009 • Launched Census in Schools web site at: www.census.gov/schools

8. Census in Schools Time Frame Winter 2008 – Spring 2009 • Prepared program materials. August – September 2009 • Census in Schools Program is implemented in the schools. Any week between February and April 2010 • Teach Census week.

9. Census in Schools Home Page

10. 2010 Census Section

11. For Teachers/Teaching Resources

12. Portal for Kids

13. Portal for Teens

14. State Facts for Students

15. For more information on our Census in Schools program, please visit: www.census.gov/schools

16. The Census in Schools Sports Collaborative Program

17. Census in the SchoolsThe Sports Collaborative Program • The Sports Collaborative Program utilizes the star power of former professional sports figures to carry the central message of the Census to schools. • The Program operates hand-in-hand with our Census in Schools Program by reaching out to students in schools in hot tract areas to educate them about the importance of the 2010 Census. • Children have powerful voices in their homes and can help deliver the Census message to their adult household members.

18. Census in the SchoolsThe Sports Collaborative Program Involvement in the Schools • The Sports Collaborative team contacts schools with grades K-12 to promote the Census in Schools Program and to schedule dates to speak to students at school assemblies. • Encourages school administrators to implement the Census in Schools Program into each school’s curriculum. • Attended youth sports camps and visited year-round schools in hot tract areas during the summer months.

19. Census in the SchoolsThe Sports Collaborative Program Involvement in Youth Sports Camps • The former professional players attended youth sports camps over the summer in further support of Census outreach and promotional efforts. • Each youth sports camp was comprised of approximately 100-400 participants. • Football, basketball, hockey, baseball, soccer, softball • Young athletes ranged in age from 5- to 18-years-old.

20. Census in the SchoolsThe Sports Collaborative Program

21. Census in the SchoolsThe Sports Collaborative Program Pui Tak Christian School North Lawndale Community Back-to-School Fest

22. Census in the SchoolsThe Sports Collaborative Program Boys and Girls Club Back-to-School Festival

23. Census in the SchoolsThe Sports Collaborative Program The 10th Ward Back-to-School Fest

24. Chicago Regional Census Center Presents The Census in Schools High School Complete Count Committee Program

25. Census in the SchoolsThe High School CCC Program • Objectives of High School Complete Count Committee Program • Have at least one school in each hot tract area in the Chicago Region that participates in the Census in Schools Program form a CCC, which will enhance the overall Census in Schools Program. • The School CEO or Superintendent will serve as the Highest Elected Official and direct the School Principal to appoint an administrator as the Liaison for Administration, who will then appoint an official of the Student Body Government (President , VP, Treasure and/or Secretary) to act as the Liaison for the Students. • The Program will be implemented through the Chicago Regional Sports Collaborative, the Regional Partnership Specialists, and the City Mayors. • The Census Bureau will provide up to 100 promotional materials to each school that elects to participate in the Program and will encourage subcommittees to perform activities on a monthly basis.

26. Suggested Complete Count Committee Structure The suggested structure of the High School Complete Count Committee will consist of nine subcommittees: Government, Arts, Sports, Business, Media, Theater, Community Service, Language and Music. Principal Appoints a Liaison for Administration The Liaison for Administration Appoints Student Body Government Official(s)

27. Census in the SchoolsThe High School CCC Program • Examples of projects for each subcommittee • GOVERNMENT – Would be responsible for conducting a schoolwide census and then reapportion class representation based upon the results of their census. • ARTS– Would be responsible for creating Census informational banners to be hung throughout the school and at all major sporting events (Football, Basketball, Baseball, Wrestling), incorporating Census messages, school logos and creative taglines . • SPORTS – Would be responsible for incorporating the 2010 Census into their halftime message and setting up informational booths at sporting events to distribute Census materials. • BUSINESS– Would be responsible for educating other subcommittees on the importance of Census data for businesses in their community as well as how the Census data is used to determine funding for grants and loan programs. • MEDIA– Would be responsible for completing a multitude of projects that include filming a 2010 Census PSA commercial delivering the 2010 Census message and a 30-second radio spot for the Census, which would be played at all public events at the school such as sporting events, assemblies and plays. • THEATER – Would be responsible for incorporating a Census message in one or more of its productions. Theater students could also team up with the media subcommittee to record PSA’s and/or voiceovers. • COMMUNITY SERVICE– Most schools have some sort of community service requirement that must be met in order to graduate. Students could volunteer to help at Census events and receive credit for their efforts. • LANGUAGE– Would be responsible for translating 2010 Census materials into languages used in the communities where the school is located. Would also assist in the creation of banners and other signage in foreign languages to be circulated throughout the community. • MUSIC– Would be responsible for creating work that conveys the importance of the 2010 Census to children and young adults.

28. Census in the SchoolsThe High School CCC Program • The aim of the Program is to enhance the Census in Schools curriculum. By engaging the students in various activities at the subcommittee level, we can create a more enriched learning environment. • Each subcommittee will generate activities and events that they can present for their Census project . These projects will coincide with the school’s regular activities in each focus area, but will introduce a Census subject matter.

29. Census in the SchoolsThe High School CCC Program • As a final segment of the Complete Count Committee Program, we will work with the City Mayors’ liaisons in selecting the best projects from the Program and reward the schools for their hard earned efforts. • Winners could be selected in the following areas: • Best 30-second PSA , TV and Radio • Best Original Musical Score • Best Artwork Delivering The Census Message • Outstanding Community Service Awards • Outstanding Translation Services For The Community

30. Census in the SchoolsThe High School CCC Program • We can further utilize the best projects by working with our partners in the media to provide airtime for the PSA’s (both TV and radio) as well as to feature artwork TV spots during the evening local news. • This Program will challenge each student to learn about the Census and its work and to educate others (including their parents) about the importance of participating in the 2010 decennial Census. • The Program will also serve as a stepping stone for each student since the 2020 Census will be the first decennial Census they may partake in as head of household.

31. The High School CCC ProgramTimeline • THE PUBLIC HIGH SCHOOL CCC PROGRAM TIMELINE • JULY—SEPTEMBER 2009 – Introduction of the Program to State Governors, City Mayors, and the liaisons for each established CCC. • SEPTEMBER 2009 – Regional Census in the Schools Kick-Off Event with the State Governors, City Mayors and the School CEO/Superintendents. This event will also serve as the general kick-off for the National Census in Schools project. • SEPTEMBER—NOVEMBER 2009 – Full implementation of the Program. • APRIL 2010 – Announcement of winner and distribution of awards. • APRIL—MAY 2010 – Completion of the Program.

32. “Its In Our Hands” More Census Bureau Resources