Your Project Name

1. Your Project Name Smart Chart for XXX Objective

2. STEP 1. Broad Goal • What do you want to achieve over the long term?

3. STEP 1. Objectives • What are your project objectives?

4. STEP 1. Objective for this Spitfire Strategy • What is the first measurable step you need to accomplish within the next 12 months to move toward your goal?

5. STEP 1. Decision-Makers • Who can make your objective a reality by taking action?

6. STEP 1. Key Decision-Maker for this Spitfire Strategy • Who is the key decision maker?

7. STEP 2. Internal Scan • Assets • What are your organization’s assets? • Challenges • What are your organization’s challenges?

8. STEP 2. External Scan • Assets • What is already happening outside your organization that may impact your strategy? • Challenges • What is already happening outside your organization that may impact your strategy?

9. STEP 2. Define Your Position • Where is your organization in the debate? • Do you need a plan that will frame, fortify and amplify, or reframe the debate?

10. STEP 3. Strategic Choices • Audience • Who must you reach to achieve your objective?

11. STEP 3. Strategic Choices • Readiness • Where is your audience on the issue? Sharing knowledge, building will, or reinforcing action?

12. STEP 3. Strategic Choices • Core Concerns • What are the beliefs/values you can tap into, or might be a barrier? • Theme • How can you reinforce the core concerns?

13. STEP 3. Message Box VALUE Add your key point VISION Add your key point OVERCOMING POSSIBLE OBJECTIONS Add your key point ASK Add your key point

14. STEP 3. Strategic Choices • Messengers • Who will best connect with the audience?

15. STEP 4. Activities • Possible Tactics • What activities will you use to deliver your messages?

16. STEP 4. Activities • Tactic 1(choose one from previous list)— • Timing— • General Assignments— • Budget—

17. STEP 4. Activities • Activity contributing to Tactic 1 • Describe activity in detail above, and then here, list details, such as who is responsible, what are they doing

18. STEP 4. Activities • Activity contributing to Tactic 1 3. Activity contributing to Tactic 1 • Activity contributing to Tactic 1 • Activity contributing to Tactic 1

19. STEP 5. Measure Success • Outputs • What will you produce to reach your objective? • Outcomes • What is the result of your outputs that demonstrates incremental progress toward your objective?

20. STEP 6. Reality Check • Doable? • Resources? • Right people, action, time? • Right tactics? • Best persuasion practices? • More research? • Buy-in? • Other objectives? • Can you measure progress?