Executive Overview and Beyond (Draft no. 2)

1. Executive Overview and Beyond (Draft no. 2) Psychosocial

2. The Main Proposal Customers: • Who is your target market (including segments i.e. tiers)? • Mental Health Specialists (SWs, psychologists, etc.) • Medical Staff • First Responders (fire, EMS, police) • Chaplaincy, Religious Leaders • Trained/Prepared Responders and Receivers • Emergency Managers and Planners • Just in time Volunteer responders • Teachers • Parents/Families/Community/public • What are the core consumer needs being addressed? • what are the PS needs of the impacted community • what are the interventions available, recommended • what are PS needs of responders • What are the core standards for the whole group, For the individual Tiers

3. The Main Proposal Customers: • What are the core consumer needs being addressed? • what are the PS needs of the impacted community • the core PS needs • Safety/Security • Shelter • Sustenance • Resource Replacement • Connection • Comfort/support • Information • Self efficacy, mastery • employment, financial • Special Populations • the CBRNE specific needs • evacuation • quarantine • deconamination • inoculation • resource allocation, etc……………………

4. The Main Proposal Customers • What are the relevant discernible consumer trends? • silos, for profit models and training, no set standards for trainng and certification • What is the consumer decision process, buying influences, and purchase behaviour? • uncertain, what is popular and new, some responders are attached and loyal to a specific models • Estimated size of potential market? • unlimited, everyone is a potential PS responders, ie sisters, brothers, babysitters, caregivers and neighbours etc • Why is there an unmet need we are uniquely positioned to fill? • the government support to create a standardized response. • the fact that we do not have control of the end response structure, • the fact that the process will be multidisciplinary, and multi-area (medical-psychosocial-media incorporated),

5. The Main Proposal Company (US): • How will this product fit in with our teams strength (you need to consider our collaborative team strategy here i.e. our contributing partners). • what is unique is we are interdisciplinary, we have extended scope, extended scale and adiversity experience, not a closed shop, we have no stake in the end result. • What are our core competencies going to be? • Still to be determined!!!

6. The Main Proposal Competition: • Who are the direct or indirect competitors (substitutes)? • existing models and companies that have developed them • from small pond agency/trainers to gigantic pond multi-national organizations • Which competitors should we target? • Small Pond Canada • The Hincks, Anna Bara...., Victims Services, Distress Lines, etc • Large Pond Canada • Justice Institute, GAP Sante, Canadian Red Cross, Canadian Psychological Association, Salvation Army, WEmergency Management Program, EAPs • Large Pond International (Super Users) • Psych 1st Aid, NOVA, CISM, Green Cross, Red Cross, Salvation Army, DEEP

7. The Main Proposal Competition: • What are their strategies? • by strategies what is meant, do you mean what role do they? or what needs do they respond to? • Can we convert them to a collaborator and if so how? • the Canadian competitors can likely be brought over to collaboration. The only real proprietary property in this group comes from Red Cross, Justice institute and GAP Sante. • the us groups will be harder to recruit as they have a much bigger proprietary issue their are several large organizations that make profits or influence from what they do • What would be the consequence of their not collaborating? • A further competition in models, We become just one model of many. Needs acceptance by end users and “Super Users”

8. Still to Look At • Positioning: • Translating the opportunity into actual delivery: Finally Leading to: Executive Summary: • What is the opportunity, it's nature and scope. • Why do you think this opportunity exists.

9. Everything Else 1. Executive Summary: • What is the opportunity, it's nature and scope. • Why do you think this opportunity exists. 2.The Main Proposal • A. Customers • What are the relevant discernible consumer trends? • What is the consumer decision process, buying influences, and purchase behaviour? • Estimated size of potential market? • Why is there an unmet need we are uniquely positioned to fill? • b. Company (us): • How will this product fit in with our teams strength (you need to consider our collaborative team strategy here i.e. our contributing partners). • What are our core competencies going to be? • b. Competition: • Who are the direct or indirect competitors (substitutes)? • Which competitors should we target? • What are their strategies? • Can we convert them to a collaborator and if so how? • What would be the consequence of their not collaborating? • c. Positioning: • A clear outline of positioning strategy for your proposed product line. • d. Translating the opportunity into actual delivery: • How will you deliver the product/service/experience? • What will the actual product be? • What is the price (if you can estimate it) • How will you distribute it? • What is your communication strategy? • Are the 4 P's (Product,Price,Position,Place) in keeping with overall strategy? • Are there any key research questions that need to be raised before you launch this new product?

10. The Real Question • Are there key issues to raise? YES