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WI Natural Resources Board April 2019 Webcast

Learn about the successful implementation of demand-based camping rates in Wisconsin's natural parks, leading to increased revenue and visitor satisfaction. Explore future plans for dynamic pricing strategies and the utilization of electronic pay stations for improved customer service.

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WI Natural Resources Board April 2019 Webcast

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  1. WI Natural Resources BoardApril 2019 Webcast AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  2. Demand Based Camping Rates • Statutory authority given to raise or lower camping rates and daily admission rates within a set range, with DNR Secretary approval. • Demand Based Camping Rates put into effect in February, 2018. • Raised rates: • 38 properties. • Lowered rates: • 36 properties. • Based on occupancy AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  3. Demand Based Camping • Advanced reservations comparison: • 2016: Advance reservations = 125,459 • 2017: Advance reservations = 129,102 • 2018: Advance reservations = 130,990 • Increase of 1,888 advance reservations AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  4. Demand Based Pricing • Revenue Comparison • FY 18 Quarters 1 & 2 (July 1 – Dec. 31, 2017) • FY 19 Quarters 1 & 2 (July 1 – Dec. 31, 2018) • Increased daily admission rates at Devil’s Lake, Peninsula, and Willow River State Parks. • 11.3 % Increase in Annual Sales at the 3 properties. • 3% increase in annual sales systemwide • Over 17 million visitors in both 2017 and 2018 AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  5. Demand Based Pricing • Future Plans • No changes to the current pricing structure at this time. • Will look to implement some dynamic pricing this summer. • Reductions in price to promote reservations at certain properties. AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  6. Electronic Pay Stations • Electronic Pay Station Overview • Currently 14 installed • Devil’s Lake State Park (2) • Peninsula State Park • Amnicon Falls State Park • Blue Mound State Park • Governor Nelson State Park • High Cliff State Park • Lake Kegonsa State Park • Rib Mountain State Park • Whitefish Dunes State Park • Willow River State Park • Northern Unit – KM State Forest • Southern Unit – KM State Forest • Lapham Peak – KM State Forest AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  7. Electronic Pay Stations • Improving Customer Service • Accept all major credit cards • Alternative to cash only envelopes • Access when offices may be closed • Helps to alleviate congestion • To date: • 35,529 transactions processed • $542,473 in admission sales AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

  8. WI Natural Resources Board AGENDA ITEM # 4B1, Chris Pedretti, Section Chief

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