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Facebook for credit unions

Learn how to connect with teenagers, young adults, older people, men, women, businesses, media organizations, government agencies, clubs, and societies through Facebook. Discover the power of organic versus paid reach, targeting, campaign mentality, community focus, real-time marketing, and building brand presence. Gain insights on defining your community, understanding their needs, and utilizing Custom Audiences. Follow a strategic Facebook checklist for successful social media engagements. Contact BreffniDigital for expert guidance.

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Facebook for credit unions

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  1. Facebook for credit unions

  2. Who uses facebook? • Teenagers

  3. Who uses facebook? • Teenagers • Young Adults

  4. Who uses facebook? • Teenagers • Young Adults • Older People

  5. Who uses facebook? • Teenagers • Young Adults • Older People • Men and Women 47:53

  6. Who uses facebook? • Teenagers • Young Adults • Older People • Men and Women 47:53 • Businesses –From small and local to global giants

  7. Who uses facebook? • Teenagers • Young Adults • Older People • Men and Women 47:53 • Businesses –From small and local to global giants • Media Organisations-TV shows, Radio stations and newspapers

  8. Who uses facebook? • Teenagers • Young Adults • Older People • Men and Women 47:53 • Businesses –From small and local to global giants • Media Organisations-TV shows, Radio stations and newspapers • Government Agencies

  9. Who uses facebook? • Teenagers • Young Adults • Older People • Men and Women 47:53 • Businesses –From small and local to global giants • Media Organisations-TV shows, Radio stations and newspapers • Government Agencies • Clubs and Societies

  10. Who uses Credit Unions?

  11. Who uses Credit Unions? • Teenagers • Young Adults • Older People • Men and Women 47:53 • Businesses –From small and local to global giants • Media Organisations-TV shows, Radio stations and newspapers • Government Agencies • Clubs and Societies

  12. Bank vs Credit Union

  13. Organic (free) vs Paid (ads) Organic Paid Requires spend Targetted reach Campaign mentality –better for product posts Also excellent for brand Community focus (customer personae) • Only costs time and effort • Does not reach everyone • Good for keeping a strong presence on social media. • Excellent for brand building • Community focus • Real time marketing/reaction

  14. Who is your community?

  15. What ELSE do you know about him? What is his day like? What makes him laugh? What does he eat/drink? What does he need? What does he want? What problems can you solve?

  16. “You sell more Rolls Royce at a boat show than a car show.” In the midst of competitors In the midst of ideal customers

  17. Custom Audiences Using data you have

  18. Facebook Checklist • Strategic Objectives • Quality content • Network & build community • Understand the customer/member • Timing and Consistency • Monitor engagement • Budget carefully in testing stages • Measurement is key to ROI

  19. Thanks for listening! BreffniDigital.com

  20. For more info, training or consultancy: • EMAIL: michelle@breffnidigital.com • PHONE: 0494371513/ 0857415889 • VISIT: breffnidigital.com • FACEBOOK: facebook.com/breffnidigital.com • TWITTER: twitter.com/breffnidigital

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