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Google Analytics – Conversion Rate Optimization Service or just Metrics?

With the rise in technology and launch of Google analytic, entrepreneurs have started looking forward to the real-time data collection for their websites. Find out more>>Google Analytics – Conversion Rate Optimization Service or just Metrics?

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Google Analytics – Conversion Rate Optimization Service or just Metrics?

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  1. Google Analytics – Conversion Rate Optimization Service or just Metrics?

  2. Businessmen are always curious for every line of work happening in their business, every viewer coming in, the engagement offered with the brand and much more. With the rise in technology and launch of Google analytics, entrepreneurs have started looking forward to the real time data collection for their websites.

  3. Every digital marketing activity directing traffic to the website whether its organic search(SEO), paid search(PPC), social media, referrals (backlinks) as well as direct traffic. Monitoring all these activities together will enable to compare the market demand effectively. But more than that one needs to track whether the traffic coming in is converting that lead or not.

  4. User interaction is another qualitative aspect that can be checked for the content of the website tracking different aspects of customer journey. These interactions will tell about few major things critical for the business including bounce rate, pages/session and average session duration. This way they can control the visitors moving away from the website without interaction, pages viewed on an average and average time spent on the website.

  5. The statistics registered by each page individually gives a better idea of the page performance to identify those that require amendments. Improvement in User experience is a must. Recently, mobile updates are being announced by Google separately. For effective Conversion Rate Optimization Servicethe websites should be made mobile-friendly such that the ranking of the website would be justified.

  6. Google Analytics also tells you the device using which the customer is coming to the website. It also gives a privilege of comparing two website versions simultaneously, that is, desktop and mobile version. The metrics which this tool shows covers all business aspects. Moreover, if the site is getting same traffic from the same source but fewer conversions are happening then the user experience is questionable.

  7. As per these insights one can decide on the future strategy of the company and go on for online marketing strategies, onsite content, user experience, and device functionality. The vital thing to know is what doesn’t work out. This will assist in suggesting solutions for the problem areas detected in the website making it as best as possible.

  8. Going with the idea of Google Analytics, Facebook has also come up with business pages. Through this platform many businesses will be able to put their information over it to reach millions with their contact details, opening times, prices and web address. The ideation of this page moves around potential engagement, brand loyalty, community and SEO.

  9. The number of users on Facebook is increasing by five times. With such high rise ratio, creating a business page would be a powerful tool to outreach millions of viewers in a short span of time. With high number of users there will be higher interaction that brings customers closer to the brand building up Brand loyalty along with developing the sense of community centralizing on people and speak about the brand. Additionally what matters is the ranking of the website for turning out traffic and high number of leads.

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