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Communications Team All Hands Meeting

Join us for the Communications Team All-Hands Meeting to discuss the vision, upcoming projects, and roles in the team. We will also cover the platform for communications and provide an overview of our vendors and systems.

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Communications Team All Hands Meeting

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  1. Communications Team All Hands Meeting March 3, 2016

  2. Agenda • Vision / We're all in this together • Billal Farhat, VP Marketing & Communications • Platform for Communications: Tools, Migration • Doug Melniker, Director of Technology • Upcoming 2016 Projects /Roles / Timelines • Yael Israel, Director of Communications

  3. Suggested Reading • Vision / We're all in this together • Tribal Leadership by David Logan • http://blogs.zappos.com/blogs/inside-zappos/2008/10/28/free-tribal-leadership-audio-book-download

  4. Meet theCommunications Team… Billal Farhat VP Marketing & Communications Communications Process Team Social Media Team Newsletter Team Leslie Farrar PM Communications Process Yelena Lowenfeld PM Social Media Rick Titone PM Newsletter Editor Marilyn Collins Newsletter CC Manager Allison McMillan Teresa Opalka Volunteer Focus Group Allison McMillan Volunteer Newsletter Associate Yael Israel Director of Communications Myrna Figarola Volunteer Content • Edmond Oshanani Volunteer Communications Nicole Carey Volunteer Newsletter Associate Marilyn Collins Kirsten Anderson Volunteer Newsletter Associate

  5. Platform: Tools / Technology

  6. Overview of Our Vendors and Systems Website Movers • Legacy website • Drupal-based • Still in production • [www.]pminyc.org StarChapter • Content (website) • Event registration • Member Management • my.pminyc.org Constant Contact • Mass Communication • Newsletter In Scope for today’s meeting Google Apps • Email • Groups (mailing lists) FreshDesk • Help Desk Slack • Near real-time communication Follow up to learn more

  7. StarChapter • Custom-built CMS • Provides Web, Event/Meeting, Mailing, Store/Catalog, Membership Management • Synced with PMI Global • Admin accounts handled separately- not tied to PMI usernames • Event creation is self-service by each chapter division • Oversight/auditing by Tech Team • Large scale training on meeting creation scheduled for next week - (Check your calendars for a March 9th, 9pm-10pm ET invitation) • Toll-free: (866) 682-4770 Conf: 5721818# Security Code: 5555# • Note: Webex details are in your calendar invitation

  8. Google Apps for Work • Gmail – @pminyc.org email • Google Drive – for internal document storage • Google Calendar • Google Hangouts • Google Chat • Google Sites

  9. Cvent WSM Cvent StarChapter StarChapter StarChapter Constant Contact StarChapter: System Migrations • Event Registration – COMPLETE • Mass Communication – COMPLETE • Web Content – IN PROGRESS

  10. Tech Team Status http://techteam.pminyc.org (uses @pminyc.org authentication … talk to Yael or Doug if you need access and don’t have a @pminyc.org account)

  11. Upcoming 2016 Projects

  12. Upcoming Projects 2016 • Newsletter /Mailing List–Constant Contact – Apr 30 • Newsletter /Magazine Layout–Constant Contact – May 30 • Website refresh – Star Chapter – by June 30 • Social Media presence –Digital tools – by Sep 30

  13. Website RefreshScope/Requirements • Content management • Easy to navigate: Consistent brand - >website, newsletter and blasts • Easy to read: Magazine; high resolution photos; mobile; concise • Easy to maintain: Word count limits, expiration dates; keep it fresh • Easy to connect: Get people to people, events and opportunities.

  14. Leading Practice – sample 1

  15. Leading practice – sample 2

  16. Leading practice – sample 3

  17. Leading practice – sample 4

  18. Build my.pminyc.org site (Need small Nav Bar)

  19. Build my.pminyc.org site – Features/Spotlight

  20. Build my.pminyc.org site (Use vibrant images)

  21. Website Refresh – my.pminyc.org 6. Sponsors & Vendors 1. Carousel Photo Gallery 7. People Directory (Leadership / Committees) 5. Polling Special Area for PM Beginners FAQ Names only

  22. Decommission Drupal - pminyc.org site – Mar 31

  23. Website refresh RACI - Collaborate Note: Marketing and Membership will be consulted and informed

  24. Website refresh - Timetables

  25. Social Media - Strategy This

  26. Social Media Demographics v Frequency of Use

  27. Social Media – Current Status

  28. Social Media - Poll • We will be using StarChapter tools for polling. • In the interim – for today’s poll, here is the link toSurveyMonkey: • https://www.surveymonkey.com/r/LPQPSTG

  29. Social Media - Poll

  30. Communications Progress Report • Last Month – Feb 2016 • Standardized newsletter deadlines • Began sanitizing mailing list • Began newsletter analytics • Next Month - April 2016 • Launch Magazine layout • Quarantine non-responders off-site • Stop non-responder email distribution • Start to upload content to SC • Launch Social Media strategy • Share data analytics; newsletter/polls • This Month – March 2016 • Kick-off 2016 projects • Attend Star Chapter trainings • Design Magazine layout • Conduct in-team polls • Impediments to success • TBD

  31. Leading Practices • PMI Chapter sample sites • PMI Saudi Arabia              http://www.pmiagc.org/ • PMI Mississippi Central http://www.pmicms.org/ • PMI Hudson Valley http://www.pmihvc.org/education •  Star Chapter: Highlights: • http://support.starchapter.com/index.php?/Knowledgebase/Article/View/41/18/video-tutorials  Good advice – 12 warning signs of redesign failures. http://blog.hubspot.com/marketing/12-signs-website-redesign-catastrophe • Job Board: http://fwa.careerwebsite.com/home/index.cfm?site_id=21928

  32. Q&A

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