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Enhancing User Engagement Through Content Creation Services

Learn about the user engagement strategies at Nanyang Technological University, National University of Singapore, and Singapore Management University. The content creation service includes routine library assistance, course blogs, social media engagement, and more. Examples include using social media tools like WordPress and library systems like SirsiDynix to support faculty and students. Discover how these universities implement innovative user engagement initiatives using digital platforms and social media tools.

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Enhancing User Engagement Through Content Creation Services

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  1. User engagement at Nanyang Technological University National University of Singapore Singapore Management University

  2. Highlights from NTU USER ENGAGEMENT WORK (new in 2012/13) Content creation service A Provide routine library service where faculty can store, organize and make accessible rich content they generate from research activities Help develop and create teaching & course blogs to support faculty in their teaching activities Social media engagement B Adopt whole-of-organization approach in using social media to deliver service and engage in outreach work

  3. A. CONTENT CREATION SERVICE Not one-off projects, but regular library service Easy to use technology provides new opportunities for collaborative work with faculty and users Digital library / repository platforms Library systems Social media tools, blogs, etc Work suitable for library involvement Faculty produced, unique resources Requires content organization & description Make use of expertise of librarians

  4. EXAMPLES 1) USING SOCIAL MEDIA TOOLS - WORDPRESS BAGAN MURALS PROJECT – with History Professor ROLE OF LIBRARIAN • Site design • Design information organization, taxonomy • Facilitate sharing of content via social media tool • Add value – design interactive map

  5. EXAMPLES 2) USING LIBRARY SYSTEM – SirsiDynix-Portfolio ARTISTIC WORKS - with Art Professor Education Biography ROLE OF LIBRARIAN Research Interest • Site design • Information organization • Metadata scheme • Indexing • Records maintenance

  6. EXAMPLES 3) COURSE BLOGS CONSERVATION PSYCHOLOGY • Student assignments in blog format • Psychology librarian set up blogs • Teach student • Provide advice (reference services) on content – greater interaction – more embedded

  7. EXAMPLES 4) TEACHING BLOG TEACH 3.11 – Blogs with contributed teaching resources With history professor : An international, multilingual resource for teachers and scholars to share resources on scientific & technical issues related to disasters in Japan

  8. B. SOCIAL MEDIA ENGAGEMENT Adopt a whole-of-organization approach Expect all librarians to use social media in their user-engagement work The New Media Group was set up to strategize and drive social media engagement (1 Head, 3 librarians (half-time) and 1 para-professional staff Develop processes & policies. Initiative activities. Coordinate strategy & development. Train staff. Build capabilities

  9. User Engagement @ NUS Libraries • Purpose • To find out users’ needs and improve services to meet the needs • To promote services that benefit users • To build library community for gathering feedback and gaining support for library activities • Strategy • Use creative and innovative way to engage users • Leverage on ICT • Collaborate with Faculty

  10. Highlights of 2012/2013 • Online chat service with librarian • Expanded chat service to NUS Course Management System called IVLE in 2012 to help students with their assignments • Embedded chat box in some databases in 2013 to provide research-focused assistance to students and researchers. Online chat

  11. Social Media (1) • Formed a Social Media team to actively engage users through social networking platforms.eg. Twitter, Facebook, Blog, YouTube, Flicker, FoursSquare, Instagram, Pinterest, etc. • Made use of these platforms to organise outreach programmes in a creative manner e.g. organise contests, use memes, etc.

  12. Social Media (2) • Memes on FaceBook • Used memes to publicise news, events, new services, etc. on FaceBook • Organised a meme contest in 2012 and received over 100 memes from students, faculty and researchers • Contest attracted >100 new fans and generated numerous comments and >2000 likes on meme photos within 2 weeks

  13. Social Media (3) • Library FourSquare • A location-based service allowing users to check-in on their mobile phones to specific locations • OrganisedFourSquare promotions at 4 libraries in 2012 • Aims: • To develop social presence for the libraries • To alert users of library events and news when they check-in to the libraries

  14. Library Surveys Library Survey Perception Survey 2013 • Major Survey • Conducted Library User Perception Survey 2013 in March • Received 6,718 responses and >4,000 comments • Minor Survey • Conducted survey on Alpha and Beta versions of Discovery service, FindMore@NUSL in 2012 • Incorporated many comments from the survey in the final version of FindMore@NUSL

  15. A Culture of Innovation in User Engagement Our Four Pronged User Engagement Strategy

  16. User Engagement at SMU Library • The Institutionalized Element: What we do on a regular, recurring basis • The Surprise Element: Just that – a few nice surprises along the way, especially during high-stress periods • The Interactive Element: Listening, collaborating and being continually responsive to users • The Embedded Element: LibQuest, Legal Internship Prep

  17. Institutionalized Lifestyle/Games Special occasions

  18. Surprise HalloweenApril Fools’ Day

  19. Interactive FacebookCollaborative Projects

  20. Appropriate Use of Electronic Resources Policy

  21. Embedded Libquest Legal Internship Prep

  22. What it adds up to….. • The library’s central role as the research, learning and community nerve-center of the university • Alignment to SMU’s strategic goals • Broader reach and usage of library resources • Library champions and ambassadors across the SMU community • Engaged, fulfilled library staff enjoying a culture of creativity and innovation

  23. In summary All three libraries use multiple strategies to engage the campus community: • Recognise critical nature of engagement • Policies, plans and a variety of practices for collaboration and engagement activities • Different types of engagement for different users • Blogs, social media, online chat, mobile interfaces, apps, content creation etc.. • Library surveys, website, face-to-face, space use • Staff development, engagement, involvement, creativity and innovation • Evaluation, measurement, feedback, review and innovate • Ongoing activity….

  24. Acknowledgments • Choy Fatt Cheong, NTU • Lee Cheng Ean, NUS

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